Game of Thrones Audience in Brazil
Game of Thrones has an estimated audience of 4,307,478 people in Brazil. 43.9% are female, 56.1% are male, average age 32.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Harry Potter, Real Madrid C.F., Superman, Paris Saint-Germain, Friends.
The average Game of Thrones fan in Brazil is 32.4 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Harry Potter, Real Madrid C.F., Superman, with strongest over-indexing on Harry Potter (2.55× the country average). Demographically, the Game of Thrones audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Mindfulness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Game of Thrones fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 32.4 |
| Estimated audience size | 4,307,478 |
Audience persona
The typical Game of Thrones fan in Brazil is more male, around 32.4 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 967,202 | 0.86× |
| Minas Gerais | 412,643 | 0.93× |
| Rio de Janeiro | 332,706 | 0.82× |
| Rio Grande do Sul | 262,451 | 1.03× |
| Bahia | 257,200 | 0.91× |
| Paraná | 222,116 | 0.84× |
| Pernambuco | 215,624 | 1.09× |
| Ceará | 191,160 | 1.01× |
| Santa Catarina | 175,485 | 0.89× |
| Goiás | 174,200 | 1.06× |
| Pará | 159,177 | 1.13× |
| Maranhão | 127,055 | 1.18× |
| Paraíba | 92,235 | 1.06× |
| Amazonas | 80,760 | 1.08× |
| Espírito Santo | 80,224 | 0.89× |
| Mato Grosso | 74,703 | 0.92× |
| Rio Grande do Norte | 71,227 | 0.99× |
| Piauí | 65,138 | 1.09× |
| Alagoas | 64,747 | 1.03× |
| Federal District | 63,528 | 0.88× |
| Mato Grosso do Sul | 62,721 | 1× |
| Sergipe | 44,398 | 0.99× |
| Rondônia | 37,678 | 1.05× |
| Tocantins | 26,037 | 0.91× |
| Amapá | 17,582 | 1.15× |
| Acre | 17,082 | 1.14× |
| Roraima | 12,652 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.55× | Movies & TV |
| Real Madrid C.F. | 1.58× | Sports |
| Superman | 1.77× | Movies & TV |
| Paris Saint-Germain | 1.98× | Sports |
| Friends | 2.08× | Movies & TV |
| Neymar | 1.54× | Sports |
| Stranger Things | 1.92× | Movies & TV |
| Cristiano Ronaldo | 1.63× | Sports |
| Stitch! | 1.97× | Movies & TV |
| The Big Bang Theory | 2.5× | Movies & TV |
| Fiction books | 1.73× | Literature |
| UEFA Champions League | 1.56× | Sports |
| Jazz music | 1.58× | Music & Radio |
| Serie A | 1.67× | Sports |
| NBA | 1.76× | Sports |
| Soul music | 1.57× | Music & Radio |
| Rock and roll | 1.57× | Music & Radio |
| Brazil national football team | 1.62× | Sports |
| Laughter | 1.59× | Movies & TV |
| Godzilla | 1.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.54 |
| Community Orientation | OPEN | 1.39 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.22 |
| Social Media Usage | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 9.1% |
| Germany | 5.8% |
See Game of Thrones audiences in other countries
More TV series audiences in Brazil
- Superman (34,272,113)
- Euphoria (29,412,994)
- Stranger Things (15,695,984)
- Friends (15,647,836)
- Ben 10 (11,376,565)
Frequently asked questions
How many fans does Game of Thrones have in Brazil?
Game of Thrones has an estimated audience of 4,307,478 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Game of Thrones fans?
43.9% of Game of Thrones fans are female, 56.1% are male, with an average age of 32.4 years.
Which brands do Game of Thrones fans like most?
Game of Thrones fans show strongest brand affinity for Harry Potter (2.55×), Real Madrid C.F. (1.58×), and Superman (1.77×) over the country average.
Where do Game of Thrones fans live in Brazil?
Game of Thrones fans in Brazil are most concentrated in São Paulo (reach 967,202), Minas Gerais (reach 412,643), and Rio de Janeiro (reach 332,706). These three regions account for the largest share of the active audience.
What other brands do Game of Thrones fans also like?
Beyond Game of Thrones itself, the audience over-indexes on Real Madrid C.F. (1.58×), Superman (1.77×), Paris Saint-Germain (1.98×), and Friends (2.08×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.