A data profile of the people who buy, follow and care about Game of Thrones in Brazil — modelled from more than twelve digital signal sources. Game of Thrones has an estimated audience of 9,324,639 people in Brazil.
The average Game of Thrones fan in Brazil is 32.4 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Harry Potter, Real Madrid C.F., Superman, with strongest over-indexing on Harry Potter (2.55× the country average).
Demographically, the Game of Thrones audience skews more male with an average age of 32.4, and over-indexes on personality traits such as DIY Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Game of Thrones fan in Brazil is more male, around 32.4 years old, with strong DIY Mentality tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Game of Thrones profile in Brazil.
43.9% are female, 56.1% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 32.4 |
| Estimated audience size | 9,324,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Game of Thrones audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 14.1% |
| Germany | 7.7% |
Where the Game of Thrones audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~300K | 1.18× | |
| 02 | Amapá | ~40K | 1.14× | |
| 03 | Pará | ~300K | 1.13× | |
| 04 | Acre | ~40K | 1.13× | |
| 05 | Pernambuco | ~500K | 1.09× | |
| 06 | Piauí | ~100K | 1.09× | |
| 07 | Amazonas | ~200K | 1.08× | |
| 08 | Goiás | ~400K | 1.06× | |
| 09 | Paraíba | ~200K | 1.06× | |
| 10 | Rondônia | ~80K | 1.05× | |
| 11 | Roraima | ~30K | 1.04× | |
| 12 | Rio Grande do Sul | ~600K | 1.03× | |
| 13 | Alagoas | ~100K | 1.03× | |
| 14 | Ceará | ~400K | 1.01× | |
| 15 | Mato Grosso do Sul | ~100K | 1.00× | |
| 16 | Rio Grande do Norte | ~200K | 0.99× | |
| 17 | Sergipe | ~100K | 0.99× | |
| 18 | Minas Gerais | ~900K | 0.93× | |
| 19 | Mato Grosso | ~200K | 0.93× | |
| 20 | Tocantins | ~60K | 0.92× | |
| 21 | Bahia | ~600K | 0.91× | |
| 22 | Espírito Santo | ~200K | 0.90× | |
| 23 | Santa Catarina | ~400K | 0.89× | |
| 24 | Federal District | ~100K | 0.89× | |
| 25 | São Paulo | ~2M | 0.86× | |
| 26 | Paraná | ~500K | 0.84× | |
| 27 | Rio de Janeiro | ~700K | 0.82× |
The strongest cross-interests of the Game of Thrones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harry Potter | Movies & TV | 2.55× | ||
| 02 | The Big Bang Theory | Movies & TV | 2.50× | ||
| 03 | Paris Saint-Germain | Sports | 1.98× | ||
| 04 | Stranger Things | Movies & TV | 1.92× | ||
| 05 | Superman | Movies & TV | 1.77× | ||
| 06 | NBA | Sports | 1.76× | ||
| 07 | Godzilla | Movies & TV | 1.76× | ||
| 08 | Fiction books | Literature | 1.73× | ||
| 09 | Serie A | Sports | 1.67× | ||
| 10 | Cristiano Ronaldo | Sports | 1.63× | ||
| 11 | Brazil national football team | Sports | 1.62× | ||
| 12 | Laughter | Movies & TV | 1.59× | ||
| 13 | Real Madrid C.F. | Sports | 1.58× | ||
| 14 | Jazz music | Music & Radio | 1.58× | ||
| 15 | Soul music | Music & Radio | 1.57× | ||
| 16 | Rock and roll | Music & Radio | 1.57× | ||
| 17 | UEFA Champions League | Sports | 1.56× | ||
| 18 | Neymar | Sports | 1.54× | ||
| 19 | Interpersonal relationship | Kids & Family | 1.53× | ||
| 20 | Premier League | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.22× | |
| Pet Ownership | JOY | 1.17× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.73× | |
| Community Orientation | OPEN | 0.74× | |
| Price Sensitivity | PREMIUM | 0.74× |
Game of Thrones has an estimated audience of 9,324,639 people in Brazil, concentrated in São Paulo and Minas Gerais.
43.9% of Game of Thrones fans are female, 56.1% are male, with an average age of 32.4 years.
Game of Thrones fans show strongest brand affinity for Harry Potter (2.55×), Real Madrid C.F. (1.58×), and Superman (1.77×) over the country average.
Game of Thrones fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Game of Thrones itself, the audience over-indexes on Real Madrid C.F. (1.58×), Superman (1.77×), Neymar (1.54×), and Paris Saint-Germain (1.98×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Game of Thrones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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