A data profile of the people who buy, follow and care about France in Canada — modelled from more than twelve digital signal sources. France has an estimated audience of 3,618,573 people in Canada.
The average France fan in Canada is 37.9 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Loto-Québec, Discount stores, Cora (hypermarket), with strongest over-indexing on Loto-Québec (2.53× the country average).
Demographically, the France audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical France fan in Canada is more female, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Loto-Québec.
The key figures that characterise the France profile in Canada.
60.7% are female, 39.3% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 37.9 |
| Estimated audience size | 3,618,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide France audience comes from Canada.
| Country | Share |
|---|---|
| France | 15.8% |
| United States | 9.2% |
| Italy | 8.8% |
Where the France audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 2.38× | |
| 02 | Ontario | ~2M | 1.29× | |
| 03 | British Columbia | ~600K | 1.18× | |
| 04 | New Brunswick | ~90K | 1.04× | |
| 05 | Alberta | ~400K | 0.94× | |
| 06 | Manitoba | ~100K | 0.82× | |
| 07 | Nova Scotia | ~80K | 0.73× | |
| 08 | Prince Edward Island | ~10K | 0.71× | |
| 09 | Saskatchewan | ~80K | 0.68× | |
| 10 | Newfoundland and Labrador | ~30K | 0.58× |
The strongest cross-interests of the France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cora (hypermarket) | Shopping | 7.37× | ||
| 02 | Paris | Travel & Leisure | 3.05× | ||
| 03 | Hypermarket | Shopping | 3.05× | ||
| 04 | Clinique | Beauty & Wellness | 3.05× | ||
| 05 | Discount stores | Shopping | 2.57× | ||
| 06 | Loto-Québec | Games | 2.53× | ||
| 07 | Virtual reality | Technology & Electronics | 2.49× | ||
| 08 | Nespresso | Food & Beverages | 2.42× | ||
| 09 | TV game shows | Movies & TV | 2.03× | ||
| 10 | Tabloid (newspaper format) | Literature | 2.03× | ||
| 11 | Subway | Food & Beverages | 1.93× | ||
| 12 | Real property | Home & Garden | 1.91× | ||
| 13 | Puzzle video games | Games | 1.77× | ||
| 14 | MSN | News | 1.70× | ||
| 15 | Innovation | Business & Career | 1.66× | ||
| 16 | Esso | Cars & Mobility | 1.65× | ||
| 17 | Department store | Shopping | 1.65× | ||
| 18 | Hardware store | Home & Garden | 1.59× | ||
| 19 | IKEA | Home & Garden | 1.55× | ||
| 20 | Air Transat | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Spirituality | BALANCE | 1.36× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Quality Awareness | PREMIUM | 0.72× |
France has an estimated audience of 3,618,573 people in Canada, concentrated in Quebec and Ontario.
60.7% of France fans are female, 39.3% are male, with an average age of 37.9 years.
France fans show strongest brand affinity for Loto-Québec (2.53×), Discount stores (2.57×), and Cora (hypermarket) (7.37×) over the country average.
France fans in Canada are most concentrated in Quebec (reach ~2M), Ontario (reach ~2M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond France itself, the audience over-indexes on Discount stores (2.57×), Cora (hypermarket) (7.37×), Subway (1.93×), and Paris (3.05×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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