A data profile of the people who buy, follow and care about Japan in Canada — modelled from more than twelve digital signal sources. Japan has an estimated audience of 3,941,077 people in Canada.
The average Japan fan in Canada is 34.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Bad Bunny, FIFA World Cup, Uniqlo, with strongest over-indexing on Bad Bunny (3.07× the country average).
Demographically, the Japan audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Japan fan in Canada is balanced, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Japan profile in Canada.
47.8% are female, 52.2% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 34.3 |
| Estimated audience size | 3,941,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Japan audience comes from Canada.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
Where the Japan audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.88× | |
| 02 | Ontario | ~2.5M | 1.45× | |
| 03 | Alberta | ~700K | 1.43× | |
| 04 | Manitoba | ~200K | 1.05× | |
| 05 | Saskatchewan | ~100K | 0.89× | |
| 06 | New Brunswick | ~70K | 0.81× | |
| 07 | Nova Scotia | ~90K | 0.79× | |
| 08 | Quebec | ~600K | 0.67× | |
| 09 | Newfoundland and Labrador | ~40K | 0.62× | |
| 10 | Prince Edward Island | ~10K | 0.62× |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 3.07× | ||
| 02 | Uniqlo | Shopping | 2.35× | ||
| 03 | Balenciaga | Fashion & Accessoires | 2.35× | ||
| 04 | JD Sports | Shopping | 2.14× | ||
| 05 | Chanel | Fashion & Accessoires | 2.00× | ||
| 06 | One Piece | Movies & TV | 1.92× | ||
| 07 | Gucci | Fashion & Accessoires | 1.87× | ||
| 08 | Steam | Games | 1.83× | ||
| 09 | Golf Channel | Sports | 1.77× | ||
| 10 | Department store | Shopping | 1.72× | ||
| 11 | Stranger Things | Movies & TV | 1.70× | ||
| 12 | UEFA Champions League | Sports | 1.61× | ||
| 13 | Pokémon | Games | 1.60× | ||
| 14 | Foot Locker | Shopping | 1.58× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.56× | ||
| 16 | Nike | Fashion & Accessoires | 1.53× | ||
| 17 | Adidas | Fashion & Accessoires | 1.53× | ||
| 18 | Vintage clothing | Fashion & Accessoires | 1.53× | ||
| 19 | FIFA World Cup | Sports | 1.52× | ||
| 20 | YouTube Music | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Urban Lifestyle | OPEN | 1.28× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.65× | |
| Mindfulness | BALANCE | 0.79× | |
| Convenience Orientation | PREMIUM | 0.80× |
Japan has an estimated audience of 3,941,077 people in Canada, concentrated in Ontario and British Columbia.
47.8% of Japan fans are female, 52.2% are male, with an average age of 34.3 years.
Japan fans show strongest brand affinity for Bad Bunny (3.07×), FIFA World Cup (1.52×), and Uniqlo (2.35×) over the country average.
Japan fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1M), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Japan itself, the audience over-indexes on FIFA World Cup (1.52×), Uniqlo (2.35×), Stranger Things (1.7×), and Department store (1.72×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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