A data profile of the people who buy, follow and care about Japan in Italy — modelled from more than twelve digital signal sources. Japan has an estimated audience of 9,126,831 people in Italy.
Japan has an estimated audience of 9,126,831 people in Italy. 50.3% are female, 49.7% are male, average age 37.6. Top brand affinities: Harry Potter, Singer-songwriter, Korean drama, Robert Redford, Superman.
Top brand affinities include Harry Potter, Singer-songwriter, Korean drama, with strongest over-indexing on Harry Potter (1.57× the country average).
Demographically, the Japan audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Japan fan in Italy is balanced, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Japan profile in Italy.
50.3% are female, 49.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 37.6 |
| Estimated audience size | 9,126,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Japan audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean drama | Movies & TV | 4.44× | ||
| 02 | Costume party | Arts & Culture | 3.51× | ||
| 03 | Robert Redford | Movies & TV | 2.68× | ||
| 04 | Tokyo | Travel & Leisure | 2.46× | ||
| 05 | Anime and manga fandom | Literature | 2.42× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.24× | ||
| 07 | Uniqlo | Shopping | 2.12× | ||
| 08 | Board games | Games | 2.00× | ||
| 09 | Role-playing games | Games | 1.92× | ||
| 10 | Superman | Movies & TV | 1.87× | ||
| 11 | Carrefour Market | Shopping | 1.73× | ||
| 12 | Internet & Social Media | 1.72× | |||
| 13 | Wikipedia | Internet & Social Media | 1.67× | ||
| 14 | Genetics | Kids & Family | 1.65× | ||
| 15 | Batman | Movies & TV | 1.65× | ||
| 16 | Singer-songwriter | Music & Radio | 1.59× | ||
| 17 | Contemporary R&B | Music & Radio | 1.58× | ||
| 18 | Harry Potter | Movies & TV | 1.57× | ||
| 19 | Manga | Literature | 1.54× | ||
| 20 | Progressive rock | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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