Japan Audience in Italy
Japan has an estimated audience of 9,126,831 people in Italy. 50.3% are female, 49.7% are male, average age 37.6. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Japan audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Japan fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 37.6 |
| Estimated audience size | 9,126,831 |
Audience persona
The typical Japan fan in Italy is balanced, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| Harry Potter | 1.96× | Movies & TV |
| Do it yourself (DIY) | 1.94× | Home & Garden |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Politics of China | 13.34× | Politics & Society |
| Batman | 1.85× | Movies & TV |
| Superman | 1.88× | Movies & TV |
| Natural skin care | 2.26× | Beauty & Wellness |
| Personal protective equipment | 4.72× | Cars & Mobility |
| Korean drama | 4.2× | Movies & TV |
| League of Legends | 3.31× | Games |
| Anime and manga fandom | 2.54× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.25 |
| Social Media Usage | JOY | 1.18 |
| Indulgence | JOY | 1.16 |
| Risk Appetite | THRILL | 1.15 |
| Sports Activity | POWER | 1.1 |
| Sustainability | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
See Japan audiences in other countries
More Country audiences in Italy
- Italy (39,421,279)
- France (14,586,761)
- Switzerland (13,764,286)
- Austria (11,177,342)
- United States (11,035,809)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.