Japan Audience in Germany
Japan has an estimated audience of 4,771,885 people in Germany. 47.8% are female, 52.2% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goon, Ireen Sheer, Grinch, Liberace, Corona (band).
The average Japan fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goon, Ireen Sheer, Grinch, with strongest over-indexing on Goon (5.86× the country average). Demographically, the Japan audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Japan fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 34.6 |
| Estimated audience size | 4,771,885 |
Audience persona
The typical Japan fan in Germany is balanced, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,181,650 | 1.13× |
| Bayern | 884,203 | 1.15× |
| Baden-Württemberg | 735,134 | 1.13× |
| Hessen | 475,885 | 1.31× |
| Niedersachsen | 453,228 | 0.98× |
| Berlin | 250,870 | 1.18× |
| Rheinland-Pfalz | 240,908 | 1.01× |
| Sachsen | 209,176 | 0.89× |
| Schleswig-Holstein | 167,174 | 0.98× |
| Hamburg | 128,824 | 1.19× |
| Brandenburg | 124,737 | 0.84× |
| Sachsen-Anhalt | 100,758 | 0.81× |
| Thüringen | 97,297 | 0.8× |
| Mecklenburg-Vorpommern | 70,831 | 0.78× |
| Saarland | 46,942 | 0.8× |
| Bremen | 41,459 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 5.86× | Movies & TV |
| Ireen Sheer | 2.03× | Music & Radio |
| Grinch | 1.76× | Movies & TV |
| Liberace | 3.99× | Music & Radio |
| Corona (band) | 1.61× | Music & Radio |
| Icon (magazine) | 1.62× | Arts & Culture |
| Este, Veneto | 1.55× | Travel & Leisure |
| Scratching post | 3.37× | Pets & Animals |
| Jason Clarke (actor) | 2.72× | Movies & TV |
| San Gil | 2.37× | Travel & Leisure |
| Fantasy Earth: Zero | 3.45× | Games |
| Whataburger | 3.05× | Food & Beverages |
| Timo Hildebrand | 4.59× | Sports |
| The Client (1994 film) | 3.2× | Movies & TV |
| Esra Erol | 2.49× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.14× | Music & Radio |
| Picnic | 1.54× | Kids & Family |
| Huizen | 2.48× | Travel & Leisure |
| Jaguar F-Pace | 2.63× | Cars & Mobility |
| Information sensitivity | 2.15× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.14 |
| Sustainability | BALANCE | 1.13 |
| Indulgence | JOY | 1.13 |
| Social Media Usage | JOY | 1.13 |
| Travelling | THRILL | 1.13 |
| Urban Lifestyle | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
See Japan audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Japan have in Germany?
Japan has an estimated audience of 4,771,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Japan fans?
47.8% of Japan fans are female, 52.2% are male, with an average age of 34.6 years.
Which brands do Japan fans like most?
Japan fans show strongest brand affinity for Goon (5.86×), Ireen Sheer (2.03×), and Grinch (1.76×) over the country average.
Where do Japan fans live in Germany?
Japan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,181,650), Bayern (reach 884,203), and Baden-Württemberg (reach 735,134). These three regions account for the largest share of the active audience.
What other brands do Japan fans also like?
Beyond Japan itself, the audience over-indexes on Ireen Sheer (2.03×), Grinch (1.76×), Liberace (3.99×), and Corona (band) (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.