Rascasse Audience Intelligence

Japan Audience in Germany

A data profile of the people who buy, follow and care about Japan in Germany — modelled from more than twelve digital signal sources. Japan has an estimated audience of 4,771,885 people in Germany.

#14among Country in Germany#51among POI in Germany#86in Travel & Leisure

The average Japan fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chihuahua (dog), Musical instrument, Black cat, with strongest over-indexing on Chihuahua (dog) (2.84× the country average).

Demographically, the Japan audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Japan fan in Germany is balanced, around 34.6 years old, with strong Extroversion tendencies and a notable affinity for Chihuahua (dog).

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japan profile in Germany.

Audience size
4.8M
in Germany
Gender
47.8%♀
52.2% male
Age
34.6
average years
Country rank
#1134
POI in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japan fans

47.8% are female, 52.2% are male, average age 34.6.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Japan audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age34.6
Estimated audience size4,771,885
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Japan audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Japan audience comes from Germany.

Worldwide audience distribution share by country for Japan
CountryShare
Japan19.2%
China14.7%
United States10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japan fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.24×
02Hamburg~100K1.17×
03Bayern~900K1.12×
04Berlin~200K1.12×
05Baden-Württemberg~700K1.11×
06Nordrhein-Westfalen~1M1.08×
07Bremen~40K1.04×
08Rheinland-Pfalz~200K1.00×
09Niedersachsen~400K0.97×
10Schleswig-Holstein~200K0.97×
11Sachsen~200K0.93×
12Brandenburg~100K0.89×
13Thüringen~100K0.87×
14Sachsen-Anhalt~100K0.85×
15Saarland~50K0.85×
16Mecklenburg-Vorpommern~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Japan, Germany
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japan audience
#·InterestCategoryAffinity×
01Mel GibsonMovies & TV4.97×
02Black catPets & Animals2.98×
03Anime conventionLiterature2.97×
04Chihuahua (dog)Pets & Animals2.84×
05British ShorthairPets & Animals2.81×
06Shih TzuPets & Animals2.72×
07Deutsch lernenBusiness & Career2.62×
08Anime and manga fandomLiterature2.58×
09BeaglePets & Animals2.56×
10Siberian HuskyPets & Animals2.55×
11BalletMusic & Radio2.50×
12BulldogPets & Animals2.48×
13Yorkshire TerrierPets & Animals2.45×
14Musical instrumentMusic & Radio2.41×
15French BulldogPets & Animals2.36×
16Labrador RetrieverPets & Animals2.32×
17Bruce WillisMovies & TV2.21×
18RedditInternet & Social Media1.71×
19SupermanMovies & TV1.67×
20House musicMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japan audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
SpiritualityBALANCE1.37×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japan audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Family OrientationCONSERVATISM0.86×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japan have in Germany?

Japan has an estimated audience of 4,771,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Japan fans?

47.8% of Japan fans are female, 52.2% are male, with an average age of 34.6 years.

03

Which brands do Japan fans like most?

Japan fans show strongest brand affinity for Chihuahua (dog) (2.84×), Musical instrument (2.41×), and Black cat (2.98×) over the country average.

04

Where do Japan fans live in Germany?

Japan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Japan fans also like?

Beyond Japan itself, the audience over-indexes on Musical instrument (2.41×), Black cat (2.98×), Mel Gibson (4.97×), and Anime convention (2.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Japan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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