A data profile of the people who buy, follow and care about Japan in Spain — modelled from more than twelve digital signal sources. Japan has an estimated audience of 3,059,245 people in Spain.
Japan has an estimated audience of 3,059,245 people in Spain. 50.8% are female, 49.2% are male, average age 38.2. Top brand affinities: Breaking news, Millie Bobby Brown, Superman, Harry Potter, K-pop.
Top brand affinities include Breaking news, Millie Bobby Brown, Superman, with strongest over-indexing on Breaking news (3.87× the country average).
Demographically, the Japan audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Japan fan in Spain is balanced, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Breaking news.
The key figures that characterise the Japan profile in Spain.
50.8% are female, 49.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 38.2 |
| Estimated audience size | 3,059,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Japan audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 4.99× | ||
| 02 | K-pop | Music & Radio | 4.81× | ||
| 03 | Millie Bobby Brown | Movies & TV | 4.69× | ||
| 04 | Breaking news | Movies & TV | 3.87× | ||
| 05 | Tokyo | Travel & Leisure | 3.62× | ||
| 06 | Japanese hip hop | Music & Radio | 3.56× | ||
| 07 | Brad Pitt | Movies & TV | 2.72× | ||
| 08 | Superman | Movies & TV | 2.63× | ||
| 09 | Anime and manga fandom | Literature | 2.50× | ||
| 10 | Batman | Movies & TV | 2.48× | ||
| 11 | One Piece | Movies & TV | 2.36× | ||
| 12 | Role-playing games | Games | 2.33× | ||
| 13 | Uniqlo | Shopping | 2.05× | ||
| 14 | Harry Potter | Movies & TV | 2.02× | ||
| 15 | Innovation | Business & Career | 2.02× | ||
| 16 | Podcast | Music & Radio | 1.99× | ||
| 17 | Anime movies | Movies & TV | 1.96× | ||
| 18 | Drama movies | Movies & TV | 1.84× | ||
| 19 | Religion | Business & Career | 1.76× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| Community Orientation | OPEN | 1.38× | |
| Risk Appetite | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.65× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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