A data profile of the people who buy, follow and care about Japan in India — modelled from more than twelve digital signal sources. Japan has an estimated audience of 4,160,169 people in India.
Japan has an estimated audience of 4,160,169 people in India. 32.0% are female, 68.0% are male, average age 30.6. Top brand affinities: Superman, Harry Potter, Do it yourself (DIY), Art exhibition, Tokyo.
Top brand affinities include Superman, Harry Potter, Do it yourself (DIY), with strongest over-indexing on Superman (2.58× the country average).
Demographically, the Japan audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
The typical Japan fan in India is more male, around 30.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Superman.
The key figures that characterise the Japan profile in India.
32.0% are female, 68.0% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 30.6 |
| Estimated audience size | 4,160,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide Japan audience comes from India.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tokyo | Travel & Leisure | 5.94× | ||
| 02 | Minecraft | Games | 3.79× | ||
| 03 | Single malt whisky | Food & Beverages | 3.79× | ||
| 04 | Crunchyroll | Games | 3.79× | ||
| 05 | Emma Watson | Movies & TV | 3.52× | ||
| 06 | One Piece | Movies & TV | 3.38× | ||
| 07 | Art exhibition | Arts & Culture | 3.03× | ||
| 08 | Museum | Arts & Culture | 2.90× | ||
| 09 | Drop shipping | Shopping | 2.86× | ||
| 10 | Superman | Movies & TV | 2.58× | ||
| 11 | Harry Potter | Movies & TV | 2.57× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.22× | ||
| 13 | Batman | Movies & TV | 2.17× | ||
| 14 | BTS | Music & Radio | 2.15× | ||
| 15 | Career development | Business & Career | 2.07× | ||
| 16 | True Detective | Movies & TV | 2.00× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.72× | ||
| 18 | Local news | News | 1.60× | ||
| 19 | Hobby | Home & Garden | 1.57× | ||
| 20 | Game of Thrones | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.62× | |
| Sustainability | BALANCE | 1.59× | |
| Extroversion | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.36× | |
| Family Orientation | CONSERVATISM | 0.47× | |
| Travelling | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.