Japan Audience in United States

Japan has an estimated audience of 29,054,229 people in United States. 48.9% are female, 51.1% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, Bruce Willis.

The average Japan fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (12.27× the country average). Demographically, the Japan audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Japan fans

Demographic split for Japan audience in United States
MetricValue
Female48.9%
Male51.1%
Average age33.3
Estimated audience size29,054,229

Audience persona

The typical Japan fan in United States is balanced, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Japan in United States
RegionReachAffinity
California6,099,6031.91×
Texas3,746,6821.5×
Florida3,394,5781.73×
New York2,042,6691.26×
Illinois1,020,2331.05×
Georgia976,6081.09×
Washington876,3011.5×
Pennsylvania857,1780.88×
North Carolina847,4320.97×
New Jersey797,8481.08×
Virginia774,8861.09×
Ohio732,6880.82×
Arizona689,0281.16×
Michigan631,4000.83×
Massachusetts564,2300.99×
Maryland530,6841.06×
Tennessee497,5020.85×
Colorado489,6571.07×
Indiana451,4630.85×
Oregon419,4791.26×
Hawaii405,4473.25×
Missouri399,7090.85×
Minnesota397,1420.95×
South Carolina393,0120.9×
Wisconsin351,1360.8×
Nevada339,3201.21×
Alabama324,9690.8×
Oklahoma304,9270.95×
Utah297,9591.15×
Louisiana294,1120.78×
Kentucky275,0400.76×
Connecticut260,7050.89×
Kansas193,6440.85×
Mississippi174,5100.73×
Arkansas169,4940.71×
Iowa162,1520.68×
New Mexico133,7520.92×
Idaho127,5770.88×
Washington, District of Columbia116,1521.33×
Nebraska107,1300.74×
New Hampshire91,6860.8×
West Virginia85,4720.63×
Maine70,5280.68×
Alaska70,2741.13×
Rhode Island69,2870.75×
Montana62,0090.77×
Delaware51,9370.65×
South Dakota42,1880.63×
North Dakota38,6500.65×
Vermont34,6210.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japan audience
BrandAffinityCategory
Google Maps12.27×Internet & Social Media
Capital One11.92×Business & Career
Indeed.com10.15×Business & Career
Beetlejuice11.37×Movies & TV
Bruce Willis14.58×Movies & TV
DeviantArt14.04×Internet & Social Media
CarGurus11.33×Cars & Mobility
Circle K12.58×Shopping
Aaron Rodgers11.37×Sports
Cillian Murphy20.66×Movies & TV
Enterprise Rent-A-Car9.3×Cars & Mobility
ICloud13.87×Technology & Electronics
Margot Robbie13.85×Movies & TV
Billy Bob Thornton12.97×Movies & TV
AccuWeather9.54×Home & Garden
Khan Academy12.12×Business & Career
Blake Lively14.07×Movies & TV
Bryce Dallas Howard15.61×Movies & TV
Jollibee14.92×Food & Beverages
Google News7.92×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japan audience
TraitClusterScore
Risk AppetiteTHRILL1.95
Luxury OrientationPREMIUM1.93
Early Adopter MentalityPOWER1.42
LGBTQ+ IdentityOPEN1.3
Social Media UsageJOY1.27
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Japan
CountryShare
Japan19.2%
China14.7%
United States10.9%

See Japan audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Japan have in United States?

Japan has an estimated audience of 29,054,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Japan fans?

48.9% of Japan fans are female, 51.1% are male, with an average age of 33.3 years.

Which brands do Japan fans like most?

Japan fans show strongest brand affinity for Google Maps (12.27×), Capital One (11.92×), and Indeed.com (10.15×) over the country average.

Where do Japan fans live in United States?

Japan fans in United States are most concentrated in California (reach 6,099,603), Texas (reach 3,746,682), and Florida (reach 3,394,578). These three regions account for the largest share of the active audience.

What other brands do Japan fans also like?

Beyond Japan itself, the audience over-indexes on Capital One (11.92×), Indeed.com (10.15×), Beetlejuice (11.37×), and Bruce Willis (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.