Japan Audience in United States

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Japan has an estimated audience of 29,054,229 people in United States. 48.9% are female, 51.1% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Vocal harmony, Wok, Google Home.

The average Japan fan in United States is 33.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Vocal harmony, with strongest over-indexing on Goop (16.12× the country average). Demographically, the Japan audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Japan fans

Demographic split for Japan audience in United States
MetricValue
Female48.9%
Male51.1%
Average age33.3
Estimated audience size29,054,229

Audience persona

The typical Japan fan in United States is balanced, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Japan in United States
RegionReachAffinity
California6,099,6031.91×
Texas3,746,6821.5×
Florida3,394,5781.73×
New York2,042,6691.26×
Illinois1,020,2331.05×
Georgia976,6081.09×
Washington876,3011.5×
Pennsylvania857,1780.88×
North Carolina847,4320.97×
New Jersey797,8481.08×
Virginia774,8861.09×
Ohio732,6880.82×
Arizona689,0281.16×
Michigan631,4000.83×
Massachusetts564,2300.99×
Maryland530,6841.06×
Tennessee497,5020.85×
Colorado489,6571.07×
Indiana451,4630.85×
Oregon419,4791.26×
Hawaii405,4473.25×
Missouri399,7090.85×
Minnesota397,1420.95×
South Carolina393,0120.9×
Wisconsin351,1360.8×
Nevada339,3201.21×
Alabama324,9690.8×
Oklahoma304,9270.95×
Utah297,9591.15×
Louisiana294,1120.78×
Kentucky275,0400.76×
Connecticut260,7050.89×
Kansas193,6440.85×
Mississippi174,5100.73×
Arkansas169,4940.71×
Iowa162,1520.68×
New Mexico133,7520.92×
Idaho127,5770.88×
Washington, District of Columbia116,1521.33×
Nebraska107,1300.74×
New Hampshire91,6860.8×
West Virginia85,4720.63×
Maine70,5280.68×
Alaska70,2741.13×
Rhode Island69,2870.75×
Montana62,0090.77×
Delaware51,9370.65×
South Dakota42,1880.63×
North Dakota38,6500.65×
Vermont34,6210.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japan audience
BrandAffinityCategory
Goop16.12×Internet & Social Media
Grinch11.81×Movies & TV
Vocal harmony11.61×Music & Radio
Wok12.55×Food & Beverages
Google Home11.68×Technology & Electronics
Hibachi12.3×Food & Beverages
Governor of Michigan11.23×Politics & Society
La Jolla13.03×Travel & Leisure
Elsword22.5×Games
No Escape (1994 film)14.48×Movies & TV
Grace Slick11.21×Music & Radio
Hipster10.25×Politics & Society
Home staging5.39×Home & Garden
Combat sport1.59×Sports
Guitarist (magazine)11.26×Music & Radio
Gift registry12.57×Kids & Family
Bank account2.36×Business & Career
Natural rubber1.92×Cars & Mobility
headspace8.62×Health
Vickie Guerrero13.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japan audience
TraitClusterScore
Risk AppetiteTHRILL1.95
Luxury OrientationPREMIUM1.93
Early Adopter MentalityPOWER1.42
LGBTQ+ IdentityOPEN1.3
Social Media UsageJOY1.27
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Japan
CountryShare
Japan19.2%
China14.7%
United States10.9%

See Japan audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Japan have in United States?

Japan has an estimated audience of 29,054,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Japan fans?

48.9% of Japan fans are female, 51.1% are male, with an average age of 33.3 years.

Which brands do Japan fans like most?

Japan fans show strongest brand affinity for Goop (16.12×), Grinch (11.81×), and Vocal harmony (11.61×) over the country average.

Where do Japan fans live in United States?

Japan fans in United States are most concentrated in California (reach 6,099,603), Texas (reach 3,746,682), and Florida (reach 3,394,578). These three regions account for the largest share of the active audience.

What other brands do Japan fans also like?

Beyond Japan itself, the audience over-indexes on Grinch (11.81×), Vocal harmony (11.61×), Wok (12.55×), and Google Home (11.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.