Rascasse Audience Intelligence

Japan Audience in United States

A data profile of the people who buy, follow and care about Japan in United States — modelled from more than twelve digital signal sources. Japan has an estimated audience of 29,054,229 people in United States.

#6among Country in United States#47among POI in United States#83in Travel & Leisure

The average Japan fan in United States is 33.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Pizza Hut, Shōnen manga, with strongest over-indexing on Superman (1.59× the country average).

Demographically, the Japan audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japan fan in United States is balanced, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japan profile in United States.

Audience size
29.1M
in United States
Gender
48.9%♀
51.1% male
Age
33.3
average years
Country rank
#983
POI in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japan fans

48.9% are female, 51.1% are male, average age 33.3.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Japan audience in United States
MetricValue
Female48.9%
Male51.1%
Average age33.3
Estimated audience size29,054,229
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Japan audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3915%
40-4913%
50+13%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Japan audience comes from United States.

Worldwide audience distribution share by country for Japan
CountryShare
Japan19.2%
China14.7%
United States10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japan audience in United States is strongest.

Fig. 05

Top regions by affinity

Japan fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~400K3.01×
02California~5.5M1.67×
03Washington~800K1.37×
04Texas~3.5M1.35×
05Florida~2.5M1.35×
06Alaska~80K1.23×
07Oregon~400K1.19×
08Utah~300K1.17×
09Nevada~300K1.16×
10Washington, District of Columbia~100K1.14×
11Arizona~700K1.13×
12New York~2M1.11×
13Georgia~1M1.11×
14Virginia~700K1.06×
15Colorado~500K1.04×
16Illinois~1M1.03×
17New Jersey~800K1.03×
18New Mexico~100K1.03×
19North Carolina~900K1.01×
20Maryland~500K1.00×
21Idaho~100K0.98×
22South Carolina~400K0.97×
23Massachusetts~500K0.96×
24Louisiana~400K0.96×
25Minnesota~400K0.93×
26Oklahoma~300K0.93×
27Indiana~500K0.92×
28Connecticut~300K0.92×
29Kansas~200K0.91×
30Pennsylvania~900K0.89×
31Missouri~400K0.87×
32Nebraska~100K0.87×
33Kentucky~300K0.86×
34Montana~70K0.86×
35Wisconsin~400K0.85×
36Alabama~300K0.85×
37South Dakota~60K0.85×
38Tennessee~500K0.84×
39Michigan~600K0.83×
40Ohio~700K0.82×
41Arkansas~200K0.81×
42Mississippi~200K0.80×
43North Dakota~50K0.80×
44New Hampshire~90K0.78×
45Rhode Island~70K0.78×
46Delaware~60K0.77×
47Maine~80K0.74×
48Iowa~200K0.73×
49Vermont~40K0.73×
50West Virginia~90K0.67×
Fig. 06

Affinity by region

Affinity by region — Japan, United States
0.67×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japan audience
#·InterestCategoryAffinity×
01Shōnen mangaLiterature4.31×
02City BankBusiness & Career2.86×
03Virtual realityTechnology & Electronics2.68×
04FedExBusiness & Career2.35×
05House musicMusic & Radio2.25×
06Scooby-DooMovies & TV2.21×
07Spirit HalloweenKids & Family2.20×
08Board gamesGames2.20×
09Pizza HutFood & Beverages2.19×
10PokémonGames2.12×
11Role-playing gamesGames2.07×
12Domino's PizzaFood & Beverages1.94×
13SubwayFood & Beverages1.88×
14Electric guitarMusic & Radio1.87×
15Anime moviesMovies & TV1.80×
16Musical instrumentMusic & Radio1.69×
17McDonald'sFood & Beverages1.67×
18SupermanMovies & TV1.59×
19RedditInternet & Social Media1.58×
20Mortgage loansBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Convenience OrientationPREMIUM1.28×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japan audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
TraditionCONSERVATISM0.75×
Community OrientationOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japan have in United States?

Japan has an estimated audience of 29,054,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Japan fans?

48.9% of Japan fans are female, 51.1% are male, with an average age of 33.3 years.

03

Which brands do Japan fans like most?

Japan fans show strongest brand affinity for Superman (1.59×), Pizza Hut (2.19×), and Shōnen manga (4.31×) over the country average.

04

Where do Japan fans live in United States?

Japan fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Japan fans also like?

Beyond Japan itself, the audience over-indexes on Pizza Hut (2.19×), Shōnen manga (4.31×), Subway (1.88×), and FedEx (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Japan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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