A data profile of the people who buy, follow and care about Japan in France — modelled from more than twelve digital signal sources. Japan has an estimated audience of 5,479,523 people in France.
Japan has an estimated audience of 5,479,523 people in France. 49.2% are female, 50.8% are male, average age 35.9. Top brand affinities: Love & Sex, Christmas tree, Christmas Gift, Girl power, Plants vs. Zombies.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (262.66× the country average).
Demographically, the Japan audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Japan fan in France is balanced, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Japan profile in France.
49.2% are female, 50.8% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 35.9 |
| Estimated audience size | 5,479,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 18% |
of the worldwide Japan audience comes from France.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 262.66× | ||
| 02 | Selfridges | Shopping | 236.87× | ||
| 03 | Plants vs. Zombies | Games | 59.41× | ||
| 04 | Marvel Universe | Games | 34.65× | ||
| 05 | Christmas tree | Kids & Family | 32.18× | ||
| 06 | Christmas Gift | Kids & Family | 27.23× | ||
| 07 | Girl power | Politics & Society | 24.46× | ||
| 08 | Sexology | Kids & Family | 15.48× | ||
| 09 | Islamic banking | Business & Career | 10.11× | ||
| 10 | Broadcasting of sports events | Movies & TV | 9.61× | ||
| 11 | Breast Cancer awareness | Health | 8.13× | ||
| 12 | Dentistry | Business & Career | 6.90× | ||
| 13 | Sustainable products | Politics & Society | 6.90× | ||
| 14 | Zoom lens | Technology & Electronics | 6.14× | ||
| 15 | Kitchen garden | Home & Garden | 5.00× | ||
| 16 | Online banking | Business & Career | 3.98× | ||
| 17 | Tokyo | Travel & Leisure | 3.90× | ||
| 18 | Anime and manga fandom | Literature | 3.25× | ||
| 19 | BlaBlaCar | Cars & Mobility | 3.05× | ||
| 20 | Innovation | Business & Career | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.44× | |
| Patriotism | CONSERVATISM | 1.78× | |
| Urban Lifestyle | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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