A data profile of the people who buy, follow and care about Japan in Brazil — modelled from more than twelve digital signal sources. Japan has an estimated audience of 4,845,353 people in Brazil.
Japan has an estimated audience of 4,845,353 people in Brazil. 53.2% are female, 46.8% are male, average age 36.1. Top brand affinities: Superman, Rock music, Pop music, BTS, Crunchyroll.
Top brand affinities include Superman, Rock music, Pop music, with strongest over-indexing on Superman (1.59× the country average).
Demographically, the Japan audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Japan fan in Brazil is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Superman.
The key figures that characterise the Japan profile in Brazil.
53.2% are female, 46.8% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 36.1 |
| Estimated audience size | 4,845,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Japan audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otaku | Literature | 3.26× | ||
| 02 | Hunter × Hunter | Literature | 3.03× | ||
| 03 | Crunchyroll | Games | 2.84× | ||
| 04 | One Piece | Movies & TV | 2.43× | ||
| 05 | BTS | Music & Radio | 2.27× | ||
| 06 | Naruto | Literature | 2.27× | ||
| 07 | Rick and Morty | Movies & TV | 1.98× | ||
| 08 | Manga | Literature | 1.97× | ||
| 09 | Comics | Literature | 1.75× | ||
| 10 | GitHub | Internet & Social Media | 1.65× | ||
| 11 | Reggaeton | Music & Radio | 1.65× | ||
| 12 | Tom Cruise | Movies & TV | 1.64× | ||
| 13 | Google Flights | Travel & Leisure | 1.61× | ||
| 14 | Superman | Movies & TV | 1.59× | ||
| 15 | Steam | Games | 1.57× | ||
| 16 | Epic Games | Games | 1.56× | ||
| 17 | Anime movies | Movies & TV | 1.55× | ||
| 18 | Brad Pitt | Movies & TV | 1.55× | ||
| 19 | Rock music | Music & Radio | 1.54× | ||
| 20 | Pop music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Individualism | JOY | 1.24× | |
| Travelling | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Design Affinity | PREMIUM | 0.70× | |
| Mindfulness | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.