A data profile of the people who buy, follow and care about One Piece in Brazil — modelled from more than twelve digital signal sources. One Piece has an estimated audience of 5,202,051 people in Brazil.
The average One Piece fan in Brazil is 30.4 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Harry Potter, Santos FC, Paris Saint-Germain, with strongest over-indexing on Harry Potter (2.32× the country average).
Demographically, the One Piece audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical One Piece fan in Brazil is more male, around 30.4 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
The key figures that characterise the One Piece profile in Brazil.
38.9% are female, 61.1% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 30.4 |
| Estimated audience size | 5,202,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide One Piece audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 12.8% |
| Brazil | 4.9% |
Where the One Piece audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.25× | |
| 02 | Amazonas | ~100K | 1.22× | |
| 03 | Pernambuco | ~300K | 1.21× | |
| 04 | Maranhão | ~200K | 1.21× | |
| 05 | Ceará | ~300K | 1.15× | |
| 06 | Pará | ~200K | 1.13× | |
| 07 | Alagoas | ~80K | 1.12× | |
| 08 | Rio Grande do Norte | ~100K | 1.11× | |
| 09 | Sergipe | ~60K | 1.11× | |
| 10 | Piauí | ~80K | 1.09× | |
| 11 | Paraíba | ~100K | 1.08× | |
| 12 | Roraima | ~20K | 1.08× | |
| 13 | Rondônia | ~40K | 1.00× | |
| 14 | Goiás | ~200K | 0.97× | |
| 15 | Espírito Santo | ~100K | 0.97× | |
| 16 | Bahia | ~300K | 0.95× | |
| 17 | Mato Grosso do Sul | ~70K | 0.95× | |
| 18 | Minas Gerais | ~500K | 0.91× | |
| 19 | Federal District | ~80K | 0.91× | |
| 20 | Acre | ~20K | 0.88× | |
| 21 | Rio de Janeiro | ~400K | 0.86× | |
| 22 | São Paulo | ~1M | 0.85× | |
| 23 | Mato Grosso | ~80K | 0.83× | |
| 24 | Tocantins | ~30K | 0.82× | |
| 25 | Paraná | ~300K | 0.81× | |
| 26 | Rio Grande do Sul | ~200K | 0.76× | |
| 27 | Santa Catarina | ~200K | 0.75× |
The strongest cross-interests of the One Piece audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime and manga fandom | Literature | 4.32× | ||
| 02 | BTS | Music & Radio | 3.73× | ||
| 03 | Beetlejuice | Movies & TV | 2.95× | ||
| 04 | Manga | Literature | 2.88× | ||
| 05 | Paris Saint-Germain | Sports | 2.75× | ||
| 06 | Harry Potter | Movies & TV | 2.32× | ||
| 07 | TikTok | Internet & Social Media | 1.86× | ||
| 08 | UEFA Champions League | Sports | 1.84× | ||
| 09 | Fluminense FC | Sports | 1.83× | ||
| 10 | Fortaleza Esporte Clube | Sports | 1.81× | ||
| 11 | Rhythm and blues music | Music & Radio | 1.79× | ||
| 12 | Santos FC | Sports | 1.77× | ||
| 13 | CR Vasco da Gama | Sports | 1.76× | ||
| 14 | Real Madrid C.F. | Sports | 1.71× | ||
| 15 | Cruzeiro Esporte Clube | Sports | 1.70× | ||
| 16 | Clube Atlético Mineiro | Sports | 1.69× | ||
| 17 | Rock music | Music & Radio | 1.67× | ||
| 18 | Seleção Brasileira | Sports | 1.65× | ||
| 19 | Superman | Movies & TV | 1.56× | ||
| 20 | Neymar | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.31× | |
| Early Adopter Mentality | POWER | 1.23× | |
| DIY Mentality | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.49× | |
| Community Orientation | OPEN | 0.53× | |
| Creativity | OPEN | 0.65× |
One Piece has an estimated audience of 5,202,051 people in Brazil, concentrated in São Paulo and Minas Gerais.
38.9% of One Piece fans are female, 61.1% are male, with an average age of 30.4 years.
One Piece fans show strongest brand affinity for Harry Potter (2.32×), Santos FC (1.77×), and Paris Saint-Germain (2.75×) over the country average.
One Piece fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond One Piece itself, the audience over-indexes on Santos FC (1.77×), Paris Saint-Germain (2.75×), Seleção Brasileira (1.65×), and Real Madrid C.F. (1.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for One Piece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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