A data profile of the people who buy, follow and care about Japan in Mexico — modelled from more than twelve digital signal sources. Japan has an estimated audience of 3,914,438 people in Mexico.
Japan has an estimated audience of 3,914,438 people in Mexico. 45.8% are female, 54.2% are male, average age 28.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (225.26× the country average).
Demographically, the Japan audience skews balanced with an average age of 28.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Japan fan in Mexico is balanced, around 28.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Japan profile in Mexico.
45.8% are female, 54.2% are male, average age 28.4.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 28.4 |
| Estimated audience size | 3,914,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 23% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Japan audience comes from Mexico.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 461.69× | ||
| 02 | Costa Rica | Travel & Leisure | 381.74× | ||
| 03 | Shopping and fashion | Shopping | 225.26× | ||
| 04 | Game consoles | Technology & Electronics | 154.95× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 138.84× | ||
| 06 | Catholic Church | Politics & Society | 104.17× | ||
| 07 | Valentine's Day | Kids & Family | 97.77× | ||
| 08 | Broadcasting of sports events | Movies & TV | 85.94× | ||
| 09 | Sarcasm | Politics & Society | 78.13× | ||
| 10 | Travel agency | Travel & Leisure | 70.31× | ||
| 11 | Mobile game | Games | 66.85× | ||
| 12 | Banana | Food & Beverages | 63.80× | ||
| 13 | El País | News | 57.29× | ||
| 14 | Love & Sex | Kids & Family | 55.54× | ||
| 15 | Dentistry | Business & Career | 46.88× | ||
| 16 | Orange (fruit) | Food & Beverages | 46.88× | ||
| 17 | Machu Picchu | Travel & Leisure | 36.46× | ||
| 18 | Papaya | Food & Beverages | 35.16× | ||
| 19 | Sexology | Kids & Family | 31.25× | ||
| 20 | Freeware | Technology & Electronics | 28.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.66× | |
| Travelling | THRILL | 18.51× | |
| Urban Lifestyle | OPEN | 5.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.78× | |
| Extroversion | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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