A data profile of the people who buy, follow and care about Japan in United Kingdom — modelled from more than twelve digital signal sources. Japan has an estimated audience of 5,768,389 people in United Kingdom.
The average Japan fan in United Kingdom is 38.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Korean drama, Breaking news, with strongest over-indexing on Wikipedia (2.73× the country average).
Demographically, the Japan audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Japan fan in United Kingdom is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Japan profile in United Kingdom.
49.3% are female, 50.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 38.2 |
| Estimated audience size | 5,768,389 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 21% |
of the worldwide Japan audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.7% |
| United States | 10.9% |
Where the Japan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.73× | |
| 02 | South East | ~1M | 1.26× | |
| 03 | Yorkshire and the Humber | ~600K | 1.25× | |
| 04 | Wales | ~400K | 1.12× | |
| 05 | Scotland | ~600K | 1.09× | |
| 06 | North East | ~200K | 0.99× | |
| 07 | Northern Ireland | ~200K | 0.95× | |
| 08 | South West | ~400K | 0.86× | |
| 09 | England | ~4.5M | 0.83× | |
| 10 | East of England | ~400K | 0.79× | |
| 11 | East Midlands | ~300K | 0.71× | |
| 12 | North West | ~300K | 0.45× |
The strongest cross-interests of the Japan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean drama | Movies & TV | 6.12× | ||
| 02 | Michael Jordan | Sports | 5.28× | ||
| 03 | Visa Inc. | Business & Career | 4.52× | ||
| 04 | Moped | Cars & Mobility | 4.50× | ||
| 05 | Badminton | Sports | 2.97× | ||
| 06 | Wikipedia | Internet & Social Media | 2.73× | ||
| 07 | CNN | Movies & TV | 2.48× | ||
| 08 | Solitaire | Games | 2.31× | ||
| 09 | Sketch comedy | Movies & TV | 2.19× | ||
| 10 | Margot Robbie | Movies & TV | 2.09× | ||
| 11 | 4K resolution | Technology & Electronics | 2.04× | ||
| 12 | Esso | Cars & Mobility | 1.90× | ||
| 13 | Satire | Literature | 1.83× | ||
| 14 | Risk management | Business & Career | 1.77× | ||
| 15 | French Bulldog | Pets & Animals | 1.77× | ||
| 16 | Breaking news | Movies & TV | 1.66× | ||
| 17 | Betfair | Games | 1.65× | ||
| 18 | Internet & Social Media | 1.61× | |||
| 19 | Refrigerator | Home & Garden | 1.53× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Individualism | JOY | 1.24× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.85× | |
| Design Affinity | PREMIUM | 0.86× |
Japan has an estimated audience of 5,768,389 people in United Kingdom, concentrated in England and South East.
49.3% of Japan fans are female, 50.7% are male, with an average age of 38.2 years.
Japan fans show strongest brand affinity for Wikipedia (2.73×), Korean drama (6.12×), and Breaking news (1.66×) over the country average.
Japan fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Japan itself, the audience over-indexes on Korean drama (6.12×), Breaking news (1.66×), Esso (1.9×), and Satire (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Japan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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