Ireland Audience in United Kingdom
Ireland has an estimated audience of 16,201,844 people in United Kingdom. 56.7% are female, 43.3% are male, average age 43.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Betfair, William Hill (bookmaker), Weddings, Hobby, Aldi.
The average Ireland fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Betfair, William Hill (bookmaker), Weddings, with strongest over-indexing on Betfair (2.6× the country average). Demographically, the Ireland audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Ireland fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.5 |
| Estimated audience size | 16,201,844 |
Audience persona
The typical Ireland fan in United Kingdom is more female, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Betfair.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,096,826 | 0.41× |
| South East | 2,346,528 | 1.08× |
| Yorkshire and the Humber | 1,749,113 | 1.34× |
| East of England | 1,344,850 | 0.91× |
| Northern Ireland | 1,262,862 | 2.54× |
| South West | 1,063,557 | 0.8× |
| West Midlands | 1,047,764 | 1.51× |
| East Midlands | 880,699 | 0.77× |
| North West | 866,639 | 0.5× |
| Scotland | 857,944 | 0.59× |
| North East | 686,698 | 1.09× |
| Wales | 436,444 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betfair | 2.6× | Games |
| William Hill (bookmaker) | 2.01× | Games |
| Weddings | 1.7× | Kids & Family |
| Hobby | 1.7× | Home & Garden |
| Aldi | 1.68× | Shopping |
| 1.81× | Internet & Social Media | |
| Distilled beverage | 1.73× | Food & Beverages |
| TripAdvisor | 1.77× | Travel & Leisure |
| Purchase discount | 3.02× | Shopping |
| Luxury yacht | 2.49× | Travel & Leisure |
| Expensive Taste | 1.99× | Business & Career |
| Refrigerator | 1.79× | Home & Garden |
| Home business | 2.93× | Business & Career |
| Kitchenware | 1.82× | Home & Garden |
| Mango | 2.83× | Shopping |
| Drinking establishment | 2.52× | Food & Beverages |
| Mobile home | 1.77× | Cars & Mobility |
| Esso | 1.68× | Cars & Mobility |
| Smyths Toys Superstores | 3.4× | Shopping |
| Tax refund | 2.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
| Indulgence | JOY | 1.08 |
| DIY Mentality | THRILL | 0.97 |
| Healthy Lifestyle | BALANCE | 0.96 |
| Creativity | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.3% |
| United States | 19.4% |
| Ireland | 4.3% |
See Ireland audiences in other countries
More Country audiences in United Kingdom
- United Kingdom (32,656,417)
- Australia (15,899,457)
- United States (12,388,501)
- Italy (9,268,696)
- Republic of Ireland (8,806,453)
Frequently asked questions
How many fans does Ireland have in United Kingdom?
Ireland has an estimated audience of 16,201,844 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Ireland fans?
56.7% of Ireland fans are female, 43.3% are male, with an average age of 43.5 years.
Which brands do Ireland fans like most?
Ireland fans show strongest brand affinity for Betfair (2.6×), William Hill (bookmaker) (2.01×), and Weddings (1.7×) over the country average.
Where do Ireland fans live in United Kingdom?
Ireland fans in United Kingdom are most concentrated in England (reach 6,096,826), South East (reach 2,346,528), and Yorkshire and the Humber (reach 1,749,113). These three regions account for the largest share of the active audience.
What other brands do Ireland fans also like?
Beyond Ireland itself, the audience over-indexes on William Hill (bookmaker) (2.01×), Weddings (1.7×), Hobby (1.7×), and Aldi (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.