Rascasse Audience Intelligence

Ireland Audience in Germany

A data profile of the people who buy, follow and care about Ireland in Germany — modelled from more than twelve digital signal sources. Ireland has an estimated audience of 1,743,751 people in Germany.

#58among Country in Germany#249among POI in Germany#309in Travel & Leisure

The average Ireland fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google News, Bob Odenkirk, Tagesschau, with strongest over-indexing on Google News (4.21× the country average).

Demographically, the Ireland audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ireland fan in Germany is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Google News.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ireland profile in Germany.

Audience size
1.7M
in Germany
Gender
53.1%♀
46.9% male
Age
41.5
average years
Country rank
#3857
POI in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ireland fans

53.1% are female, 46.9% are male, average age 41.5.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Ireland audience in Germany
MetricValue
Female53.1%
Male46.9%
Average age41.5
Estimated audience size1,743,751
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Ireland audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Ireland audience comes from Germany.

Worldwide audience distribution share by country for Ireland
CountryShare
United Kingdom27.3%
United States19.4%
Ireland4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ireland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ireland fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.19×
02Bayern~300K1.12×
03Baden-Württemberg~300K1.08×
04Niedersachsen~200K1.05×
05Rheinland-Pfalz~90K1.05×
06Sachsen~90K1.05×
07Hessen~100K1.04×
08Berlin~80K1.00×
09Schleswig-Holstein~60K0.98×
10Brandenburg~50K0.98×
11Hamburg~40K0.97×
12Saarland~20K0.96×
13Bremen~10K0.95×
14Mecklenburg-Vorpommern~30K0.92×
15Thüringen~40K0.90×
16Sachsen-Anhalt~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Ireland, Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ireland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ireland audience
#·InterestCategoryAffinity×
01Bob OdenkirkMovies & TV11.56×
02Dracula UntoldMovies & TV11.01×
03Gangs of New YorkMovies & TV10.11×
04The DepartedMovies & TV9.11×
05Whoopi GoldbergMovies & TV8.46×
06Aer LingusTravel & Leisure8.12×
07Alexander SkarsgårdMovies & TV6.88×
08BoulderingSports5.01×
09Mel GibsonMovies & TV4.52×
10Google NewsNews4.21×
11Liam NeesonMovies & TV3.98×
12Political scienceBusiness & Career2.39×
13Robert RedfordMovies & TV2.28×
14FocusNews1.93×
15TattoosFashion & Accessoires1.88×
16DessertsFood & Beverages1.84×
17TagesschauMovies & TV1.72×
18HugendubelShopping1.66×
19RedditInternet & Social Media1.55×
20Google MapsInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ireland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ireland audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.44×
TraditionCONSERVATISM1.42×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ireland audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
Sports ActivityPOWER0.83×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ireland have in Germany?

Ireland has an estimated audience of 1,743,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ireland fans?

53.1% of Ireland fans are female, 46.9% are male, with an average age of 41.5 years.

03

Which brands do Ireland fans like most?

Ireland fans show strongest brand affinity for Google News (4.21×), Bob Odenkirk (11.56×), and Tagesschau (1.72×) over the country average.

04

Where do Ireland fans live in Germany?

Ireland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ireland fans also like?

Beyond Ireland itself, the audience over-indexes on Bob Odenkirk (11.56×), Tagesschau (1.72×), Bouldering (5.01×), and Alexander Skarsgård (6.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Ireland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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