Ireland Audience in Germany
Ireland has an estimated audience of 1,743,751 people in Germany. 53.1% are female, 46.9% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bob Odenkirk, Satire, German television comedy, Alexander Skarsgård, James Marsden.
The average Ireland fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bob Odenkirk, Satire, German television comedy, with strongest over-indexing on Bob Odenkirk (23.03× the country average). Demographically, the Ireland audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Ireland fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.5 |
| Estimated audience size | 1,743,751 |
Audience persona
The typical Ireland fan in Germany is balanced, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Bob Odenkirk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 472,165 | 1.24× |
| Bayern | 316,519 | 1.13× |
| Baden-Württemberg | 265,710 | 1.12× |
| Niedersachsen | 182,437 | 1.08× |
| Hessen | 136,746 | 1.03× |
| Rheinland-Pfalz | 92,456 | 1.06× |
| Sachsen | 89,781 | 1.05× |
| Berlin | 77,246 | 0.99× |
| Schleswig-Holstein | 60,754 | 0.97× |
| Brandenburg | 54,120 | 1× |
| Hamburg | 38,386 | 0.97× |
| Thüringen | 38,133 | 0.86× |
| Sachsen-Anhalt | 35,671 | 0.79× |
| Mecklenburg-Vorpommern | 29,575 | 0.89× |
| Saarland | 19,680 | 0.92× |
| Bremen | 13,588 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Odenkirk | 23.03× | Movies & TV |
| Satire | 7.13× | Literature |
| German television comedy | 6.84× | Movies & TV |
| Alexander Skarsgård | 8.9× | Movies & TV |
| James Marsden | 11.8× | Movies & TV |
| Pets | 1.52× | Pets & Animals |
| Western Union | 3.39× | Business & Career |
| Bouldering | 5.81× | Sports |
| Vacations | 2.16× | Travel & Leisure |
| Allgäu | 4.47× | Travel & Leisure |
| Family | 1.51× | Kids & Family |
| Automobiles | 1.53× | Cars & Mobility |
| Whoopi Goldberg | 9.35× | Movies & TV |
| Spiegel Online | 1.58× | News |
| REWE | 1.59× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Felix Baumgartner | 3.26× | Sports |
| Walking | 3.18× | Sports |
| Vacation rental | 3.01× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.44 |
| Travelling | THRILL | 1.38 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.34 |
| Pet Ownership | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.3% |
| United States | 19.4% |
| Ireland | 4.3% |
See Ireland audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Ireland have in Germany?
Ireland has an estimated audience of 1,743,751 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ireland fans?
53.1% of Ireland fans are female, 46.9% are male, with an average age of 41.5 years.
Which brands do Ireland fans like most?
Ireland fans show strongest brand affinity for Bob Odenkirk (23.03×), Satire (7.13×), and German television comedy (6.84×) over the country average.
Where do Ireland fans live in Germany?
Ireland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 472,165), Bayern (reach 316,519), and Baden-Württemberg (reach 265,710). These three regions account for the largest share of the active audience.
What other brands do Ireland fans also like?
Beyond Ireland itself, the audience over-indexes on Satire (7.13×), German television comedy (6.84×), Alexander Skarsgård (8.9×), and James Marsden (11.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.