Ireland Audience in United States

Ireland logo

Ireland has an estimated audience of 11,486,760 people in United States. 59.0% are female, 41.0% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Ireland fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Ireland audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Ireland fans

Demographic split for Ireland audience in United States
MetricValue
Female59.0%
Male41.0%
Average age42.6
Estimated audience size11,486,760

Audience persona

The typical Ireland fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Ireland in United States
RegionReachAffinity
California1,266,3801×
Texas893,9550.91×
Florida791,0031.02×
New York734,0371.14×
Pennsylvania413,7791.07×
Illinois399,5901.04×
Ohio346,7080.98×
North Carolina342,8420.99×
Georgia333,6370.94×
Massachusetts325,9711.44×
New Jersey307,8941.05×
Virginia305,4061.09×
Michigan286,6290.95×
Washington277,3551.2×
Arizona220,3330.94×
Indiana216,2201.03×
Tennessee214,4470.93×
Colorado206,7231.14×
Maryland193,9840.98×
Minnesota191,7331.16×
Missouri185,1631×
Wisconsin176,0301.02×
Oregon154,6191.17×
South Carolina148,5620.86×
Connecticut142,8631.24×
Kentucky138,5470.96×
Alabama128,5080.8×
Oklahoma112,8580.88×
Utah111,8191.09×
Louisiana108,8800.74×
Iowa96,4841.02×
Nevada94,2840.85×
Kansas92,8621.03×
Arkansas82,6440.87×
Mississippi63,5970.67×
Idaho59,5721.03×
New Hampshire55,4551.23×
Maine49,5191.2×
Nebraska48,8950.85×
New Mexico47,9670.83×
Rhode Island44,4391.22×
West Virginia44,1240.82×
Hawaii40,6490.82×
Washington, District of Columbia40,5151.17×
Montana32,2141.01×
Delaware26,3850.83×
Vermont24,8261.23×
Alaska24,6641×
South Dakota22,2530.84×
North Dakota19,3790.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ireland audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage15.94×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Scooby-Doo2.95×Movies & TV
Hobby Lobby2.01×Home & Garden
Fox News Channel1.51×Movies & TV
MSN1.9×News
Payment card8.17×Fashion & Accessoires
Aldi1.75×Shopping
Honda HR-V10.94×Cars & Mobility
Taco Bell1.73×Food & Beverages
Dave Franco5.77×Movies & TV
Made in USA2.37×Business & Career
Real property2.11×Home & Garden
Eyebrow2.62×Beauty & Wellness
Livestock1.59×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ireland audience
TraitClusterScore
PatriotismCONSERVATISM1.55
ExtroversionTHRILL1.34
SustainabilityBALANCE1.32
Community OrientationOPEN1.27
SpiritualityBALANCE1.24
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Ireland
CountryShare
United Kingdom27.3%
United States19.4%
Ireland4.3%

See Ireland audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Ireland have in United States?

Ireland has an estimated audience of 11,486,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Ireland fans?

59.0% of Ireland fans are female, 41.0% are male, with an average age of 42.6 years.

Which brands do Ireland fans like most?

Ireland fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Ireland fans live in United States?

Ireland fans in United States are most concentrated in California (reach 1,266,380), Texas (reach 893,955), and Florida (reach 791,003). These three regions account for the largest share of the active audience.

What other brands do Ireland fans also like?

Beyond Ireland itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.