Aer Lingus Audience in Germany
Aer Lingus has an estimated audience of 503,854 people in Germany. 44.4% are female, 55.6% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Eurowings, Ryanair, Lonely Planet, Lufthansa, Culture of Ireland.
The average Aer Lingus fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Eurowings, Ryanair, Lonely Planet, with strongest over-indexing on Eurowings (21.13× the country average). Demographically, the Aer Lingus audience skews more male with an average age of 45.5, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Aer Lingus fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 45.5 |
| Estimated audience size | 503,854 |
Audience persona
The typical Aer Lingus fan in Germany is more male, around 45.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Eurowings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,921 | 1.36× |
| Bayern | 97,278 | 1.2× |
| Hessen | 59,358 | 1.55× |
| Baden-Württemberg | 56,456 | 0.82× |
| Niedersachsen | 42,760 | 0.87× |
| Berlin | 42,448 | 1.88× |
| Schleswig-Holstein | 22,496 | 1.24× |
| Rheinland-Pfalz | 20,483 | 0.81× |
| Hamburg | 19,421 | 1.71× |
| Brandenburg | 17,275 | 1.11× |
| Sachsen | 16,271 | 0.66× |
| Sachsen-Anhalt | 6,918 | 0.53× |
| Mecklenburg-Vorpommern | 6,284 | 0.65× |
| Thüringen | 5,680 | 0.44× |
| Bremen | 3,400 | 0.79× |
| Saarland | 2,320 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurowings | 21.13× | Travel & Leisure |
| Ryanair | 15.21× | Travel & Leisure |
| Lonely Planet | 18.94× | Travel & Leisure |
| Lufthansa | 6.01× | Travel & Leisure |
| Culture of Ireland | 46.42× | Politics & Society |
| Irish dance | 29.11× | Music & Radio |
| Folk music of Ireland | 39.48× | Music & Radio |
| Booking.com | 5.07× | Travel & Leisure |
| TripAdvisor | 6.1× | Travel & Leisure |
| Air Europa | 20.05× | Travel & Leisure |
| Music of Ireland | 18.8× | Music & Radio |
| Modern art | 3.87× | Arts & Culture |
| Ireland | 8.12× | Travel & Leisure |
| VisitScotland | 14.5× | Travel & Leisure |
| Liam Neeson | 5.61× | Movies & TV |
| Republic of Ireland | 6.85× | Travel & Leisure |
| Dublin | 9.33× | Travel & Leisure |
| Marabu Airlines | 9.66× | Travel & Leisure |
| Museum | 3.04× | Arts & Culture |
| Ecotourism | 3.61× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.16 |
| Tradition | CONSERVATISM | 1.66 |
| Travelling | THRILL | 1.61 |
| Indulgence | JOY | 1.54 |
| Quality Awareness | PREMIUM | 1.54 |
| Pet Ownership | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Ireland | 35.7% |
| United Kingdom | 23.1% |
| United States | 16.4% |
See Aer Lingus audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Aer Lingus have in Germany?
Aer Lingus has an estimated audience of 503,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aer Lingus fans?
44.4% of Aer Lingus fans are female, 55.6% are male, with an average age of 45.5 years.
Which brands do Aer Lingus fans like most?
Aer Lingus fans show strongest brand affinity for Eurowings (21.13×), Ryanair (15.21×), and Lonely Planet (18.94×) over the country average.
Where do Aer Lingus fans live in Germany?
Aer Lingus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,921), Bayern (reach 97,278), and Hessen (reach 59,358). These three regions account for the largest share of the active audience.
What other brands do Aer Lingus fans also like?
Beyond Aer Lingus itself, the audience over-indexes on Ryanair (15.21×), Lonely Planet (18.94×), Lufthansa (6.01×), and Culture of Ireland (46.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aer Lingus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.