Republic of Ireland Audience in Germany
Republic of Ireland has an estimated audience of 1,699,787 people in Germany. 55.9% are female, 44.1% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Walking, German television comedy, Western Union, Tagesschau.
The average Republic of Ireland fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Walking, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Republic of Ireland audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Republic of Ireland fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.7 |
| Estimated audience size | 1,699,787 |
Audience persona
The typical Republic of Ireland fan in Germany is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 481,097 | 1.29× |
| Bayern | 329,644 | 1.21× |
| Baden-Württemberg | 227,238 | 0.98× |
| Hessen | 168,020 | 1.3× |
| Niedersachsen | 147,214 | 0.89× |
| Berlin | 110,435 | 1.45× |
| Sachsen | 92,222 | 1.11× |
| Rheinland-Pfalz | 89,479 | 1.05× |
| Schleswig-Holstein | 45,194 | 0.74× |
| Brandenburg | 38,147 | 0.72× |
| Sachsen-Anhalt | 36,228 | 0.82× |
| Thüringen | 34,312 | 0.79× |
| Hamburg | 32,859 | 0.86× |
| Mecklenburg-Vorpommern | 21,176 | 0.65× |
| Bremen | 19,700 | 1.36× |
| Saarland | 17,351 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Walking | 7.62× | Sports |
| German television comedy | 8.77× | Movies & TV |
| Western Union | 5.38× | Business & Career |
| Tagesschau | 2.43× | Movies & TV |
| Allgäu | 6.24× | Travel & Leisure |
| Self care | 3.51× | Health |
| Country rap | 5.86× | Music & Radio |
| Pets | 1.7× | Pets & Animals |
| Vacations | 2.53× | Travel & Leisure |
| Hygiene | 2.95× | Beauty & Wellness |
| Primark | 2.65× | Shopping |
| Transfermarkt | 2.49× | Sports |
| Family | 1.8× | Kids & Family |
| Brewing | 4.52× | Food & Beverages |
| Google News | 3.61× | News |
| Ryanair | 2.13× | Travel & Leisure |
| Automobiles | 1.69× | Cars & Mobility |
| Spiegel Online | 1.73× | News |
| Stuttgart | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.59 |
| Patriotism | CONSERVATISM | 1.43 |
| Community Orientation | OPEN | 1.38 |
| Sports Activity | POWER | 1.32 |
| Pet Ownership | JOY | 1.31 |
| Sustainability | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.4% |
| United States | 13.8% |
| Taiwan | 10.9% |
See Republic of Ireland audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Republic of Ireland have in Germany?
Republic of Ireland has an estimated audience of 1,699,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Republic of Ireland fans?
55.9% of Republic of Ireland fans are female, 44.1% are male, with an average age of 42.7 years.
Which brands do Republic of Ireland fans like most?
Republic of Ireland fans show strongest brand affinity for Satire (8.81×), Walking (7.62×), and German television comedy (8.77×) over the country average.
Where do Republic of Ireland fans live in Germany?
Republic of Ireland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 481,097), Bayern (reach 329,644), and Baden-Württemberg (reach 227,238). These three regions account for the largest share of the active audience.
What other brands do Republic of Ireland fans also like?
Beyond Republic of Ireland itself, the audience over-indexes on Walking (7.62×), German television comedy (8.77×), Western Union (5.38×), and Tagesschau (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Republic of Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.