Rascasse Audience Intelligence

Republic of Ireland Audience in Germany

A data profile of the people who buy, follow and care about Republic of Ireland in Germany — modelled from more than twelve digital signal sources. Republic of Ireland has an estimated audience of 1,699,787 people in Germany.

#60among Country in Germany#256among POI in Germany#315in Travel & Leisure

The average Republic of Ireland fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Tagesschau, Vacations, with strongest over-indexing on Nature (2.59× the country average).

Demographically, the Republic of Ireland audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Republic of Ireland fan in Germany is more female, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Republic of Ireland profile in Germany.

Audience size
1.7M
in Germany
Gender
55.9%♀
44.1% male
Age
42.7
average years
Country rank
#3951
POI in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Republic of Ireland fans

55.9% are female, 44.1% are male, average age 42.7.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Republic of Ireland audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age42.7
Estimated audience size1,699,787
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Republic of Ireland audience in Germany
Age bracketShare%
16-1910%
20-2919%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Republic of Ireland audience comes from Germany.

Worldwide audience distribution share by country for Republic of Ireland
CountryShare
United Kingdom19.4%
United States13.8%
Taiwan10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Republic of Ireland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Republic of Ireland fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.23×
02Berlin~90K1.23×
03Hessen~100K1.16×
04Bayern~300K1.15×
05Bremen~20K1.08×
06Sachsen~90K1.05×
07Niedersachsen~200K1.03×
08Rheinland-Pfalz~90K1.01×
09Thüringen~40K1.01×
10Baden-Württemberg~200K0.98×
11Hamburg~40K0.97×
12Saarland~20K0.97×
13Sachsen-Anhalt~40K0.92×
14Mecklenburg-Vorpommern~30K0.92×
15Schleswig-Holstein~50K0.88×
16Brandenburg~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Republic of Ireland, Germany
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Republic of Ireland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Republic of Ireland audience
#·InterestCategoryAffinity×
01Saving Private RyanMovies & TV10.33×
02HertzCars & Mobility6.09×
03Ski touringSports4.88×
04ParaglidingSports4.48×
05WalkingSports3.73×
06VIER PFOTENPets & Animals2.88×
07Robert RedfordMovies & TV2.82×
08Google NewsNews2.80×
09VacationsTravel & Leisure2.73×
10SatireLiterature2.70×
11NatureHome & Garden2.59×
12FocusNews1.97×
13TagesschauMovies & TV1.95×
14PrimarkShopping1.93×
15FamilyKids & Family1.83×
16TransfermarktSports1.76×
17Müller (company)Food & Beverages1.72×
18RyanairTravel & Leisure1.63×
19Netto Marken-DiscountShopping1.55×
20German languagePolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Republic of Ireland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Republic of Ireland audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.76×
Community OrientationOPEN1.43×
PatriotismCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Republic of Ireland audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Sports ActivityPOWER0.81×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Republic of Ireland have in Germany?

Republic of Ireland has an estimated audience of 1,699,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Republic of Ireland fans?

55.9% of Republic of Ireland fans are female, 44.1% are male, with an average age of 42.7 years.

03

Which brands do Republic of Ireland fans like most?

Republic of Ireland fans show strongest brand affinity for Nature (2.59×), Tagesschau (1.95×), and Vacations (2.73×) over the country average.

04

Where do Republic of Ireland fans live in Germany?

Republic of Ireland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Republic of Ireland fans also like?

Beyond Republic of Ireland itself, the audience over-indexes on Tagesschau (1.95×), Vacations (2.73×), Family (1.83×), and Walking (3.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Republic of Ireland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Republic of Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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