A data profile of the people who buy, follow and care about Music of Ireland in Germany — modelled from more than twelve digital signal sources. Music of Ireland has an estimated audience of 399,111 people in Germany.
Music of Ireland has an estimated audience of 399,111 people in Germany. 42.0% are female, 58.0% are male, average age 46.5. Top brand affinities: Bruce Springsteen, Bob Dylan, Aer Lingus, Frozen yogurt, Thomann.
Top brand affinities include Bruce Springsteen, Bob Dylan, Aer Lingus, with strongest over-indexing on Bruce Springsteen (10.39× the country average).
Demographically, the Music of Ireland audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Music of Ireland fan in Germany is more male, around 46.5 years old, with strong Tradition tendencies and a notable affinity for Bruce Springsteen.
The key figures that characterise the Music of Ireland profile in Germany.
42.0% are female, 58.0% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 46.5 |
| Estimated audience size | 399,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Music of Ireland audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 14.2% |
| Ireland | 8.7% |
The strongest cross-interests of the Music of Ireland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aer Lingus | Travel & Leisure | 18.80× | ||
| 02 | Frozen yogurt | Food & Beverages | 18.78× | ||
| 03 | Joe Manganiello | Movies & TV | 15.05× | ||
| 04 | Sorbet | Food & Beverages | 12.52× | ||
| 05 | Bob Dylan | Music & Radio | 11.61× | ||
| 06 | Guinness | Food & Beverages | 10.91× | ||
| 07 | Bruce Springsteen | Music & Radio | 10.39× | ||
| 08 | WordPress | Technology & Electronics | 8.63× | ||
| 09 | Tidal (service) | Music & Radio | 8.61× | ||
| 10 | Paul McCartney | Music & Radio | 8.13× | ||
| 11 | Thomann | Shopping | 6.46× | ||
| 12 | David Bowie | Music & Radio | 5.98× | ||
| 13 | Folk music | Music & Radio | 5.88× | ||
| 14 | Phil Collins | Music & Radio | 5.14× | ||
| 15 | Walking | Sports | 5.00× | ||
| 16 | Udo Lindenberg | Music & Radio | 4.81× | ||
| 17 | Der Tagesspiegel | News | 3.76× | ||
| 18 | Online newspaper | News | 2.55× | ||
| 19 | Nature | Home & Garden | 2.00× | ||
| 20 | Tagesschau | Movies & TV | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.80× | |
| Convenience Orientation | PREMIUM | 2.12× | |
| Extroversion | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| DIY Mentality | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Music of Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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