Music of Ireland Audience in Germany
Music of Ireland has an estimated audience of 399,111 people in Germany. 42.0% are female, 58.0% are male, average age 46.5. Top brand affinities: Walking, Bruce Springsteen, Aer Lingus, Wix.com, Bob Dylan.
Top brand affinities include Walking, Bruce Springsteen, Aer Lingus, with strongest over-indexing on Walking (7.62× the country average). Demographically, the Music of Ireland audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Tradition, Community Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Music of Ireland fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 46.5 |
| Estimated audience size | 399,111 |
Audience persona
The typical Music of Ireland fan in Germany is more male, around 46.5 years old, with strong Tradition tendencies and a notable affinity for Walking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Walking | 7.62× | Sports |
| Bruce Springsteen | 8.55× | Music & Radio |
| Aer Lingus | 18.75× | Travel & Leisure |
| Wix.com | 16.99× | Technology & Electronics |
| Bob Dylan | 9.46× | Music & Radio |
| Celtic music | 22.27× | Music & Radio |
| Frozen yogurt | 15.78× | Food & Beverages |
| Tidal (service) | 10.37× | Music & Radio |
| Motorhome | 5.01× | Cars & Mobility |
| WordPress | 9.88× | Technology & Electronics |
| Tagesschau | 2.01× | Movies & TV |
| JYSK | 3.43× | Home & Garden |
| Riverdance | 28.53× | Music & Radio |
| Folk music | 4.8× | Music & Radio |
| Sorbet | 13.43× | Food & Beverages |
| Thomann | 4.38× | Shopping |
| Vacations | 2.53× | Travel & Leisure |
| Der Tagesspiegel | 3.26× | News |
| Lonely Planet | 6.84× | Travel & Leisure |
| Ryanair | 2.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.87 |
| Community Orientation | OPEN | 1.6 |
| Convenience Orientation | PREMIUM | 1.58 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Pet Ownership | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 14.2% |
| Ireland | 8.7% |
See Music of Ireland audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Music of Ireland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.