Rascasse Audience Intelligence

WordPress Target Market in Germany

A data profile of the people who buy, follow and care about WordPress in Germany — modelled from more than twelve digital signal sources. WordPress has an estimated audience of 1,063,227 people in Germany.

#810among Brand in Germany#312in Technology & Electronics

The average WordPress fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Analytics, Advertising campaign, Yahoo! Search, with strongest over-indexing on Google Analytics (44.27× the country average).

Demographically, the WordPress audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WordPress fan in Germany is more male, around 37.6 years old, with strong Need for Security tendencies and a notable affinity for Google Analytics.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WordPress profile in Germany.

Audience size
1.1M
in Germany
Gender
41.9%♀
58.1% male
Age
37.6
average years
Country rank
#6176
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WordPress

41.9% are female, 58.1% are male, average age 37.6.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for WordPress audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age37.6
Estimated audience size1,063,227
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the WordPress audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

3.6%

of the worldwide WordPress audience comes from Germany.

Worldwide audience distribution share by country for WordPress
CountryShare
United States11.3%
China7.4%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WordPress audience in Germany is strongest.

Fig. 05

Top regions by affinity

WordPress customers by region in Germany
#RegionReachAffinity×
01Berlin~70K1.53×
02Hessen~100K1.27×
03Bayern~200K1.24×
04Hamburg~30K1.18×
05Bremen~10K1.16×
06Baden-Württemberg~200K1.15×
07Nordrhein-Westfalen~300K1.08×
08Niedersachsen~100K0.93×
09Rheinland-Pfalz~50K0.93×
10Schleswig-Holstein~40K0.93×
11Sachsen~50K0.89×
12Saarland~10K0.86×
13Brandenburg~30K0.79×
14Thüringen~20K0.75×
15Sachsen-Anhalt~20K0.71×
16Mecklenburg-Vorpommern~10K0.64×
Fig. 06

Affinity by region

Affinity by region — WordPress, Germany
0.64×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WordPress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WordPress audience
#·InterestCategoryAffinity×
01Search engine results pageInternet & Social Media70.36×
02Yahoo! SearchInternet & Social Media58.26×
03Google AnalyticsInternet & Social Media44.27×
04Advertising campaignBusiness & Career42.04×
05African popular musicMusic & Radio24.91×
06Music of NigeriaMusic & Radio20.96×
07SpaceXCars & Mobility18.76×
08Lead generationBusiness & Career18.18×
09HubSpotInternet & Social Media17.53×
10CourseraBusiness & Career16.76×
11American Marketing AssociationBusiness & Career12.58×
12GitHubInternet & Social Media10.13×
13Mortgage calculatorHome & Garden9.87×
14Business modelBusiness & Career7.88×
15GmailInternet & Social Media6.83×
16Customer relationship managementBusiness & Career6.82×
17Web applicationTechnology & Electronics6.52×
18ClaudeTechnology & Electronics6.26×
19DatabaseTechnology & Electronics5.31×
20Web developmentBusiness & Career5.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WordPress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WordPress audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.51×
Career OrientationPOWER2.45×
Risk AppetiteTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WordPress audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
ExtroversionTHRILL0.83×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WordPress's target market in Germany?

WordPress's target market in Germany covers an estimated 1,063,227 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of WordPress customers?

41.9% of the WordPress audience are female, 58.1% are male, with an average age of 37.6 years.

03

Which brands do WordPress fans like most?

WordPress fans show strongest brand affinity for Google Analytics (44.27×), Advertising campaign (42.04×), and Yahoo! Search (58.26×) over the country average.

04

Where do WordPress fans live in Germany?

WordPress fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do WordPress fans also like?

Beyond WordPress itself, the audience over-indexes on Advertising campaign (42.04×), Yahoo! Search (58.26×), Gmail (6.83×), and Claude (6.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See WordPress audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WordPress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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