WordPress Audience in Germany
WordPress has an estimated audience of 1,072,354 people in Germany. 41.9% are female, 58.1% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Analytics, Advertising campaign, Yahoo! Search, Gmail, Music of Nigeria.
The average WordPress fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Analytics, Advertising campaign, Yahoo! Search, with strongest over-indexing on Google Analytics (44.27× the country average). Demographically, the WordPress audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of WordPress fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.6 |
| Estimated audience size | 1,072,354 |
Audience persona
The typical WordPress fan in Germany is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Analytics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,649 | 1.12× |
| Bayern | 218,703 | 1.27× |
| Baden-Württemberg | 171,861 | 1.17× |
| Hessen | 107,036 | 1.31× |
| Niedersachsen | 95,595 | 0.92× |
| Berlin | 76,252 | 1.59× |
| Rheinland-Pfalz | 50,550 | 0.94× |
| Sachsen | 46,799 | 0.89× |
| Schleswig-Holstein | 35,632 | 0.93× |
| Hamburg | 28,793 | 1.19× |
| Brandenburg | 24,809 | 0.75× |
| Thüringen | 19,279 | 0.71× |
| Sachsen-Anhalt | 18,859 | 0.68× |
| Mecklenburg-Vorpommern | 12,118 | 0.59× |
| Saarland | 10,727 | 0.81× |
| Bremen | 10,439 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 44.27× | Internet & Social Media |
| Advertising campaign | 42.04× | Business & Career |
| Yahoo! Search | 58.26× | Internet & Social Media |
| Gmail | 6.83× | Internet & Social Media |
| Music of Nigeria | 20.96× | Music & Radio |
| GitHub | 10.13× | Internet & Social Media |
| Mortgage calculator | 9.87× | Home & Garden |
| African popular music | 24.91× | Music & Radio |
| American Marketing Association | 12.58× | Business & Career |
| Lead generation | 18.18× | Business & Career |
| Database | 5.31× | Technology & Electronics |
| 3.45× | Internet & Social Media | |
| HubSpot | 17.53× | Internet & Social Media |
| Coursera | 16.76× | Business & Career |
| Web application | 6.52× | Technology & Electronics |
| SpaceX | 18.76× | Cars & Mobility |
| Web development | 5.19× | Business & Career |
| Udacity | 15.74× | Business & Career |
| Business model | 7.88× | Business & Career |
| Claude | 6.26× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.75 |
| Career Orientation | POWER | 1.92 |
| Risk Appetite | THRILL | 1.7 |
| Sustainability | BALANCE | 1.63 |
| Sports Activity | POWER | 1.61 |
| Urban Lifestyle | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| China | 7.4% |
| Japan | 7.3% |
See WordPress audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does WordPress have in Germany?
WordPress has an estimated audience of 1,072,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WordPress fans?
41.9% of WordPress fans are female, 58.1% are male, with an average age of 37.6 years.
Which brands do WordPress fans like most?
WordPress fans show strongest brand affinity for Google Analytics (44.27×), Advertising campaign (42.04×), and Yahoo! Search (58.26×) over the country average.
Where do WordPress fans live in Germany?
WordPress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,649), Bayern (reach 218,703), and Baden-Württemberg (reach 171,861). These three regions account for the largest share of the active audience.
What other brands do WordPress fans also like?
Beyond WordPress itself, the audience over-indexes on Advertising campaign (42.04×), Yahoo! Search (58.26×), Gmail (6.83×), and Music of Nigeria (20.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WordPress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.