Rascasse Audience Intelligence

Customer relationship management Audience in Germany

A data profile of the people who buy, follow and care about Customer relationship management in Germany — modelled from more than twelve digital signal sources. Customer relationship management has an estimated audience of 3,340,927 people in Germany.

#1140among Topic in Germany#195in Business & Career

The average Customer relationship management fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Customer support, Lieferando.de, Customer service, with strongest over-indexing on Customer support (6.17× the country average).

Demographically, the Customer relationship management audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Customer relationship management fan in Germany is balanced, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Customer support.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer relationship management profile in Germany.

Audience size
3.3M
in Germany
Gender
52.3%♀
47.7% male
Age
42.2
average years
Country rank
#1858
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer relationship management fans

52.3% are female, 47.7% are male, average age 42.2.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Customer relationship management audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age42.2
Estimated audience size3,340,927
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Customer relationship management audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4926%
50+22%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Customer relationship management audience comes from Germany.

Worldwide audience distribution share by country for Customer relationship management
CountryShare
United States27.5%
United Kingdom6.9%
Philippines4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer relationship management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Customer relationship management fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.86×
02Hamburg~100K1.71×
03Hessen~400K1.46×
04Bayern~700K1.29×
05Baden-Württemberg~600K1.23×
06Nordrhein-Westfalen~800K1.05×
07Bremen~30K1.03×
08Niedersachsen~300K0.88×
09Schleswig-Holstein~100K0.86×
10Sachsen~100K0.84×
11Rheinland-Pfalz~100K0.79×
12Brandenburg~70K0.69×
13Saarland~30K0.69×
14Thüringen~60K0.68×
15Sachsen-Anhalt~50K0.61×
16Mecklenburg-Vorpommern~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Customer relationship management, Germany
0.56×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer relationship management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer relationship management audience
#·InterestCategoryAffinity×
01Customer supportBusiness & Career6.17×
02RandstadBusiness & Career4.79×
03Call centreTechnology & Electronics4.28×
04TelemarketingBusiness & Career3.75×
05Black Friday DealsShopping3.36×
06Sales managementBusiness & Career2.50×
07Business administrationBusiness & Career2.19×
08AccountingBusiness & Career1.96×
09Marketing communicationsBusiness & Career1.94×
10Part-timeBusiness & Career1.92×
11Customer serviceBusiness & Career1.88×
12Employment agencyBusiness & Career1.85×
13OrganizationBusiness & Career1.83×
14RecruitmentBusiness & Career1.78×
15Computer securityBusiness & Career1.66×
16LeadershipBusiness & Career1.58×
17EmploymentBusiness & Career1.57×
18KununuBusiness & Career1.51×
19Lieferando.deFood & Beverages1.50×
20Programming languageTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer relationship management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customer relationship management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.33×
Need for SecurityCONSERVATISM1.18×
CreativityOPEN1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customer relationship management audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.87×
Urban LifestyleOPEN0.92×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customer relationship management have in Germany?

Customer relationship management has an estimated audience of 3,340,927 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Customer relationship management fans?

52.3% of Customer relationship management fans are female, 47.7% are male, with an average age of 42.2 years.

03

Which brands do Customer relationship management fans like most?

Customer relationship management fans show strongest brand affinity for Customer support (6.17×), Lieferando.de (1.5×), and Customer service (1.88×) over the country average.

04

Where do Customer relationship management fans live in Germany?

Customer relationship management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Customer relationship management fans also like?

Beyond Customer relationship management itself, the audience over-indexes on Lieferando.de (1.5×), Customer service (1.88×), Employment (1.57×), and Organization (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Customer relationship management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Customer relationship management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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