Customer relationship management Audience in Germany
Customer relationship management has an estimated audience of 3,340,927 people in Germany. 52.3% are female, 47.7% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Customer support, LinkedIn, Lieferando.de, Customer service, Employment.
The average Customer relationship management fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Customer support, LinkedIn, Lieferando.de, with strongest over-indexing on Customer support (6.17× the country average). Demographically, the Customer relationship management audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Customer relationship management fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 42.2 |
| Estimated audience size | 3,340,927 |
Audience persona
The typical Customer relationship management fan in Germany is balanced, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Customer support.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 784,009 | 1.07× |
| Bayern | 716,557 | 1.33× |
| Baden-Württemberg | 573,756 | 1.26× |
| Hessen | 369,766 | 1.45× |
| Berlin | 302,026 | 2.02× |
| Niedersachsen | 276,215 | 0.85× |
| Hamburg | 138,168 | 1.83× |
| Rheinland-Pfalz | 127,389 | 0.76× |
| Sachsen | 127,381 | 0.78× |
| Schleswig-Holstein | 99,660 | 0.83× |
| Brandenburg | 64,830 | 0.63× |
| Thüringen | 50,750 | 0.6× |
| Sachsen-Anhalt | 47,326 | 0.55× |
| Mecklenburg-Vorpommern | 29,816 | 0.47× |
| Bremen | 27,982 | 0.98× |
| Saarland | 24,387 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Customer support | 6.17× | Business & Career |
| 1.63× | Internet & Social Media | |
| Lieferando.de | 1.5× | Food & Beverages |
| Customer service | 1.88× | Business & Career |
| Employment | 1.57× | Business & Career |
| Organization | 1.83× | Business & Career |
| Sales management | 2.5× | Business & Career |
| Black Friday Deals | 3.36× | Shopping |
| Call centre | 4.28× | Technology & Electronics |
| Employment agency | 1.85× | Business & Career |
| Telemarketing | 3.75× | Business & Career |
| Part-time | 1.92× | Business & Career |
| Randstad | 4.79× | Business & Career |
| Accounting | 1.96× | Business & Career |
| Recruitment | 1.78× | Business & Career |
| Programming language | 1.5× | Technology & Electronics |
| Computer security | 1.66× | Business & Career |
| Leadership | 1.58× | Business & Career |
| Marketing communications | 1.94× | Business & Career |
| Business administration | 2.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.74 |
| Early Adopter Mentality | POWER | 1.67 |
| Design Affinity | PREMIUM | 1.59 |
| Luxury Orientation | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| United Kingdom | 6.9% |
| Philippines | 4.2% |
See Customer relationship management audiences in other countries
- Customer relationship management — United States
- Customer relationship management — United Kingdom
- Customer relationship management — France
- Customer relationship management — Italy
- Customer relationship management — Spain
- Customer relationship management — Brazil
- Customer relationship management — Japan
- Customer relationship management — South Korea
- Customer relationship management — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Customer relationship management have in Germany?
Customer relationship management has an estimated audience of 3,340,927 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Customer relationship management fans?
52.3% of Customer relationship management fans are female, 47.7% are male, with an average age of 42.2 years.
Which brands do Customer relationship management fans like most?
Customer relationship management fans show strongest brand affinity for Customer support (6.17×), LinkedIn (1.63×), and Lieferando.de (1.5×) over the country average.
Where do Customer relationship management fans live in Germany?
Customer relationship management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 784,009), Bayern (reach 716,557), and Baden-Württemberg (reach 573,756). These three regions account for the largest share of the active audience.
What other brands do Customer relationship management fans also like?
Beyond Customer relationship management itself, the audience over-indexes on LinkedIn (1.63×), Lieferando.de (1.5×), Customer service (1.88×), and Employment (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Customer relationship management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.