Business administration Audience in Germany
Business administration has an estimated audience of 2,464,442 people in Germany. 44.1% are female, 55.9% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen.
The average Business administration fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Demographically, the Business administration audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Business administration fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 36.7 |
| Estimated audience size | 2,464,442 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 699,949 | 1.3× |
| Bayern | 338,815 | 0.86× |
| Hessen | 329,942 | 1.76× |
| Baden-Württemberg | 282,895 | 0.84× |
| Niedersachsen | 242,577 | 1.01× |
| Berlin | 204,583 | 1.86× |
| Rheinland-Pfalz | 176,156 | 1.43× |
| Hamburg | 95,931 | 1.72× |
| Schleswig-Holstein | 80,302 | 0.91× |
| Sachsen | 63,155 | 0.52× |
| Brandenburg | 57,802 | 0.76× |
| Thüringen | 43,088 | 0.69× |
| Sachsen-Anhalt | 26,458 | 0.41× |
| Mecklenburg-Vorpommern | 22,320 | 0.47× |
| Bremen | 21,079 | 1× |
| Saarland | 14,163 | 0.47× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.14 |
| Sustainability | BALANCE | 1.58 |
| Early Adopter Mentality | POWER | 1.45 |
| Luxury Orientation | PREMIUM | 1.39 |
| Indulgence | JOY | 1.3 |
| Social Media Usage | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 8.5% |
| Brazil | 4.5% |
See Business administration audiences in other countries
- Business administration — United States
- Business administration — United Kingdom
- Business administration — France
- Business administration — Italy
- Business administration — Spain
- Business administration — Brazil
- Business administration — Japan
- Business administration — South Korea
- Business administration — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.