Business administration Audience in United States

Business administration has an estimated audience of 7,904,225 people in United States. 49.5% are female, 50.5% are male, average age 41.6. Top regions: California, Texas, Florida.

The average Business administration fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Business administration audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Business administration fans

Demographic split for Business administration audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.6
Estimated audience size7,904,225

Top regions in United States

Top regions ranked by reach for Business administration in United States
RegionReachAffinity
California1,564,3531.8×
Texas904,2591.33×
Florida728,3781.36×
New York660,1961.49×
North Carolina369,7021.55×
Georgia343,7851.41×
Illinois327,8751.25×
New Jersey286,3281.42×
Pennsylvania233,7750.88×
Virginia226,5811.18×
Ohio197,9090.81×
Michigan196,2520.95×
Maryland180,9111.33×
Arizona167,6921.04×
Washington164,5731.04×
Massachusetts156,3331×
Tennessee155,6280.98×
Indiana150,1341.04×
Louisiana147,9761.45×
Alabama134,1471.21×
South Carolina131,1351.1×
Mississippi115,1151.77×
Missouri112,7100.88×
Kentucky112,5881.14×
Colorado96,6050.78×
Minnesota93,8220.83×
Oklahoma88,4551.01×
Connecticut83,0601.05×
Wisconsin78,8050.66×
Oregon75,7670.84×
Kansas72,0451.16×
Nevada68,3190.89×
Arkansas65,6051.01×
Iowa49,1350.75×
Nebraska42,1361.06×
Utah41,7040.59×
New Mexico38,4980.97×
Hawaii32,0310.94×
Idaho28,3560.72×
Washington, District of Columbia27,4431.16×
West Virginia24,2070.66×
New Hampshire21,4230.69×
Maine19,4260.69×
Rhode Island18,9030.75×
Delaware16,6090.76×
South Dakota14,4340.79×
North Dakota13,3040.82×
Alaska11,4070.67×
Montana9,5540.44×
Vermont6,6650.48×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business administration audience
TraitClusterScore
Career OrientationPOWER2.11
Need for SecurityCONSERVATISM1.44
Family OrientationCONSERVATISM1.42
PatriotismCONSERVATISM1.4
Community OrientationOPEN1.37
Social Media UsageJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Business administration
CountryShare
United States13.3%
Japan8.5%
Brazil4.5%

See Business administration audiences in other countries

More Field of study audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Business administration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.