Rascasse Audience Intelligence

Black Friday Deals Audience in Germany

A data profile of the people who buy, follow and care about Black Friday Deals in Germany — modelled from more than twelve digital signal sources. Black Friday Deals has an estimated audience of 2,253,645 people in Germany.

#1741among Topic in Germany#116in Shopping

The average Black Friday Deals fan in Germany is 28.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Billiger.de, Albania national football team, Sam Rockwell, with strongest over-indexing on Billiger.de (14.52× the country average).

Demographically, the Black Friday Deals audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Black Friday Deals fan in Germany is more male, around 28.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Billiger.de.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Friday Deals profile in Germany.

Audience size
2.3M
in Germany
Gender
42.6%♀
57.4% male
Age
28.9
average years
Country rank
#2954
Topic in Germany
Fig. 01

Search interest · 12-month trend

+719%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Friday Deals fans

42.6% are female, 57.4% are male, average age 28.9.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Black Friday Deals audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age28.9
Estimated audience size2,253,645
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Black Friday Deals audience in Germany
Age bracketShare%
16-1950%
20-2922%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Black Friday Deals audience comes from Germany.

Worldwide audience distribution share by country for Black Friday Deals
CountryShare
Germany24.4%
United States13.7%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Friday Deals audience in Germany is strongest.

Fig. 05

Top regions by affinity

Black Friday Deals fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.30×
02Hessen~200K1.19×
03Hamburg~60K1.17×
04Nordrhein-Westfalen~600K1.16×
05Baden-Württemberg~400K1.14×
06Bayern~400K1.12×
07Rheinland-Pfalz~100K1.05×
08Bremen~20K1.05×
09Saarland~30K1.04×
10Schleswig-Holstein~80K1.00×
11Niedersachsen~200K0.92×
12Thüringen~50K0.91×
13Brandenburg~60K0.84×
14Sachsen~90K0.80×
15Sachsen-Anhalt~40K0.76×
16Mecklenburg-Vorpommern~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Black Friday Deals, Germany
0.72×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Friday Deals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Friday Deals audience
#·InterestCategoryAffinity×
01Albania national football teamSports16.55×
02Sam RockwellMovies & TV16.55×
03Hilary SwankMovies & TV16.55×
04Charles & KeithFashion & Accessoires16.55×
05Billiger.deShopping14.52×
06James FrancoMovies & TV11.69×
07PARFUMDREAMSShopping11.01×
08DFB-PokalSports5.06×
09Comparison shopping websiteShopping4.17×
10Succulent plantHome & Garden4.15×
11Lieferando.deFood & Beverages3.29×
12Tour de FranceSports3.23×
13Chihuahua (dog)Pets & Animals2.90×
14DeutschrapMusic & Radio2.82×
15Google DriveTechnology & Electronics2.79×
16Cyber MondayShopping2.70×
17IdealoShopping2.61×
18Drop shippingShopping2.12×
19KitchenHome & Garden2.02×
20ImmoScout24Home & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Friday Deals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Friday Deals audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.76×
Early Adopter MentalityPOWER1.47×
Risk AppetiteTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Friday Deals audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
TravellingTHRILL0.79×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Friday Deals have in Germany?

Black Friday Deals has an estimated audience of 2,253,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Black Friday Deals fans?

42.6% of Black Friday Deals fans are female, 57.4% are male, with an average age of 28.9 years.

03

Which brands do Black Friday Deals fans like most?

Black Friday Deals fans show strongest brand affinity for Billiger.de (14.52×), Albania national football team (16.55×), and Sam Rockwell (16.55×) over the country average.

04

Where do Black Friday Deals fans live in Germany?

Black Friday Deals fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Black Friday Deals fans also like?

Beyond Black Friday Deals itself, the audience over-indexes on Albania national football team (16.55×), Sam Rockwell (16.55×), PARFUMDREAMS (11.01×), and Lieferando.de (3.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Black Friday Deals audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Black Friday Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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