Black Friday Deals Audience in Germany
Black Friday Deals has an estimated audience of 2,253,645 people in Germany. 42.6% are female, 57.4% are male, average age 28.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Hawesko, Combat sport, Gil Ofarim.
The average Black Friday Deals fan in Germany is 28.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Hawesko, with strongest over-indexing on Rossmann (1.67× the country average). Demographically, the Black Friday Deals audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Black Friday Deals fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 28.9 |
| Estimated audience size | 2,253,645 |
Audience persona
The typical Black Friday Deals fan in Germany is more male, around 28.9 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 608,015 | 1.23× |
| Bayern | 427,550 | 1.18× |
| Baden-Württemberg | 355,253 | 1.16× |
| Hessen | 220,617 | 1.28× |
| Niedersachsen | 194,534 | 0.89× |
| Berlin | 138,809 | 1.38× |
| Rheinland-Pfalz | 116,715 | 1.03× |
| Sachsen | 84,474 | 0.76× |
| Schleswig-Holstein | 80,527 | 1× |
| Hamburg | 66,557 | 1.31× |
| Brandenburg | 51,422 | 0.74× |
| Thüringen | 44,490 | 0.77× |
| Sachsen-Anhalt | 37,021 | 0.63× |
| Saarland | 27,139 | 0.98× |
| Mecklenburg-Vorpommern | 26,393 | 0.61× |
| Bremen | 20,085 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.67× | Shopping |
| Progressive rock | 2.65× | Music & Radio |
| Hawesko | 5.13× | Food & Beverages |
| Combat sport | 1.85× | Sports |
| Gil Ofarim | 1.55× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.52× | Music & Radio |
| Racing | 1.68× | Cars & Mobility |
| Lindy Hop | 7.92× | Music & Radio |
| Time (magazine) | 1.77× | News |
| Stamp collecting | 4.48× | Home & Garden |
| Alaska | 2.71× | Travel & Leisure |
| Building insulation | 3.17× | Home & Garden |
| Information sensitivity | 3.86× | Technology & Electronics |
| Natural rubber | 1.63× | Cars & Mobility |
| Google Analytics | 1.82× | Internet & Social Media |
| Grappling | 1.6× | Sports |
| Fantasy Earth: Zero | 4.45× | Games |
| The Equalizer | 3.4× | Movies & TV |
| N'Golo Kanté | 3.51× | Sports |
| Jason Clarke (actor) | 2.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.4 |
| Price Sensitivity | PREMIUM | 1.4 |
| DIY Mentality | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.24 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.4% |
| United States | 13.7% |
| United Kingdom | 8.0% |
See Black Friday Deals audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Black Friday Deals have in Germany?
Black Friday Deals has an estimated audience of 2,253,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Black Friday Deals fans?
42.6% of Black Friday Deals fans are female, 57.4% are male, with an average age of 28.9 years.
Which brands do Black Friday Deals fans like most?
Black Friday Deals fans show strongest brand affinity for Rossmann (1.67×), Progressive rock (2.65×), and Hawesko (5.13×) over the country average.
Where do Black Friday Deals fans live in Germany?
Black Friday Deals fans in Germany are most concentrated in Nordrhein-Westfalen (reach 608,015), Bayern (reach 427,550), and Baden-Württemberg (reach 355,253). These three regions account for the largest share of the active audience.
What other brands do Black Friday Deals fans also like?
Beyond Black Friday Deals itself, the audience over-indexes on Progressive rock (2.65×), Hawesko (5.13×), Combat sport (1.85×), and Gil Ofarim (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black Friday Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.