Rascasse Audience Intelligence

Black Friday Deals Audience in United States

A data profile of the people who buy, follow and care about Black Friday Deals in United States — modelled from more than twelve digital signal sources. Black Friday Deals has an estimated audience of 1,269,952 people in United States.

#7869among Topic in United States#346in Shopping

The average Black Friday Deals fan in United States is 33.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Women's Shoes, Bath and Bodyworks, Pulp Fiction, with strongest over-indexing on Women's Shoes (45.66× the country average).

Demographically, the Black Friday Deals audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Friday Deals fan in United States is more female, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Women's Shoes.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Friday Deals profile in United States.

Audience size
1.3M
in United States
Gender
65.0%♀
35.0% male
Age
33.7
average years
Country rank
#20033
Topic in United States
Fig. 01

Search interest · 12-month trend

+391%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Friday Deals fans

65.0% are female, 35.0% are male, average age 33.7.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Black Friday Deals audience in United States
MetricValue
Female65.0%
Male35.0%
Average age33.7
Estimated audience size1,269,952
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Black Friday Deals audience in United States
Age bracketShare%
16-1940%
20-2918%
30-3913%
40-4915%
50+15%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Black Friday Deals audience comes from United States.

Worldwide audience distribution share by country for Black Friday Deals
CountryShare
Germany24.4%
United States13.7%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Friday Deals audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Friday Deals fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.53×
02Texas~200K1.50×
03Georgia~60K1.41×
04Oklahoma~20K1.41×
05Louisiana~20K1.39×
06Alabama~20K1.38×
07Arkansas~10K1.35×
08Kentucky~20K1.27×
09Kansas~10K1.22×
10Indiana~30K1.19×
11West Virginia~7K1.18×
12Tennessee~30K1.17×
13New Mexico~7K1.14×
14Iowa~10K1.12×
15South Carolina~20K1.11×
16Missouri~20K1.09×
17North Carolina~40K1.05×
18Minnesota~20K1.02×
19Arizona~30K1.00×
20South Dakota~3K1.00×
21Ohio~40K0.99×
22Illinois~40K0.98×
23North Dakota~3K0.97×
24Virginia~30K0.96×
25Utah~10K0.95×
26Idaho~6K0.94×
27Michigan~30K0.93×
28Colorado~20K0.93×
29Wisconsin~20K0.92×
30California~100K0.91×
31Florida~80K0.90×
32Connecticut~10K0.90×
33New Jersey~30K0.89×
34Maryland~20K0.89×
35New York~60K0.88×
36Montana~3K0.88×
37Wyoming~2K0.88×
38Pennsylvania~40K0.87×
39Oregon~10K0.87×
40Nebraska~6K0.87×
41Massachusetts~20K0.86×
42Rhode Island~3K0.86×
43Hawaii~5K0.84×
44Maine~4K0.80×
45Delaware~3K0.79×
46New Hampshire~4K0.77×
47Nevada~9K0.74×
48Washington, District of Columbia~3K0.74×
49Washington~20K0.71×
50Alaska~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Black Friday Deals, United States
0.70×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Friday Deals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Friday Deals audience
#·InterestCategoryAffinity×
01Women's ShoesFashion & Accessoires45.66×
02Tenacious DMusic & Radio40.86×
03BushidoMusic & Radio40.31×
04Donatella VersaceFashion & Accessoires25.53×
05FIFA Club World CupSports20.00×
06RonaldinhoSports20.00×
07Charlie PuthMusic & Radio14.69×
08Pulp FictionMovies & TV14.63×
09David's BridalFashion & Accessoires10.85×
10TorridFashion & Accessoires8.80×
11Bath and BodyworksShopping8.43×
12Weather forecastingHome & Garden5.33×
13DiaryKids & Family5.28×
14Hair ExtensionsBeauty & Wellness5.17×
15NordstromShopping3.11×
16EtsyFashion & Accessoires3.08×
17Beauty salonsBeauty & Wellness2.52×
18PinterestInternet & Social Media2.40×
19Home improvementHome & Garden2.13×
20CookingFood & Beverages1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Friday Deals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Friday Deals audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.73×
Price SensitivityPREMIUM1.68×
Quality AwarenessPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Friday Deals audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
ExtroversionTHRILL0.80×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black Friday Deals have in United States?

Black Friday Deals has an estimated audience of 1,269,952 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Black Friday Deals fans?

65.0% of Black Friday Deals fans are female, 35.0% are male, with an average age of 33.7 years.

03

Which brands do Black Friday Deals fans like most?

Black Friday Deals fans show strongest brand affinity for Women's Shoes (45.66×), Bath and Bodyworks (8.43×), and Pulp Fiction (14.63×) over the country average.

04

Where do Black Friday Deals fans live in United States?

Black Friday Deals fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Black Friday Deals fans also like?

Beyond Black Friday Deals itself, the audience over-indexes on Bath and Bodyworks (8.43×), Pulp Fiction (14.63×), Tenacious D (40.86×), and FIFA Club World Cup (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Black Friday Deals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Friday Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →