Black Friday Deals Audience in United States

Black Friday Deals logo

Black Friday Deals has an estimated audience of 1,269,952 people in United States. 65.0% are female, 35.0% are male, average age 33.7. Top regions: Texas, California, Florida. Top brand affinities: Progressive rock, UK garage, Joshua Jackson, Iowa Hawkeyes, Dog breed.

The average Black Friday Deals fan in United States is 33.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Progressive rock, UK garage, Joshua Jackson, with strongest over-indexing on Progressive rock (28.36× the country average). Demographically, the Black Friday Deals audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Black Friday Deals fans

Demographic split for Black Friday Deals audience in United States
MetricValue
Female65.0%
Male35.0%
Average age33.7
Estimated audience size1,269,952

Audience persona

The typical Black Friday Deals fan in United States is more female, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Black Friday Deals in United States
RegionReachAffinity
Texas150,1861.38×
California130,3330.93×
Florida76,4190.89×
New York65,3050.92×
Georgia52,9121.35×
Illinois44,3971.05×
North Carolina41,0691.07×
Ohio40,1271.03×
Pennsylvania38,4210.9×
Virginia30,7851×
Tennessee30,4751.2×
New Jersey29,9050.93×
Indiana28,9241.25×
Michigan26,9890.81×
Arizona25,7700.99×
Alabama25,7391.45×
Massachusetts23,5520.94×
Louisiana23,3591.43×
Missouri22,9341.12×
Kentucky21,7031.36×
South Carolina20,2001.06×
Oklahoma19,5031.38×
Minnesota19,3171.06×
Colorado18,7580.94×
Wisconsin17,8570.93×
Maryland17,0300.78×
Mississippi16,9851.62×
Washington15,6470.61×
Arkansas14,9961.43×
Oregon13,5510.93×
Kansas13,0321.3×
Iowa12,2561.17×
Connecticut11,3530.89×
Utah10,9530.96×
Nevada7,6610.62×
New Mexico7,5261.18×
West Virginia6,2811.06×
Idaho5,7880.91×
Nebraska5,1150.8×
Hawaii4,6020.84×
New Hampshire3,5160.7×
Maine3,3650.74×
Rhode Island3,3610.83×
Montana2,9960.85×
South Dakota2,9401×
Washington, District of Columbia2,7480.72×
Delaware2,4970.71×
North Dakota2,3690.91×
Alaska1,5480.57×
Wyoming1,5130.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Friday Deals audience
BrandAffinityCategory
Progressive rock28.36×Music & Radio
UK garage23.86×Music & Radio
Joshua Jackson15.39×Movies & TV
Iowa Hawkeyes25.21×Sports
Dog breed3.08×Pets & Animals
Urban Outfitters4.13×Shopping
Emperor Entertainment Group21.65×Business & Career
Product design3.39×Business & Career
Stamp collecting7.06×Home & Garden
9NEWS (KUSA)7.17×Movies & TV
Albany County, New York16.67×Travel & Leisure
Combat sport2.3×Sports
WCCO-TV8.42×Movies & TV
Home equity2.06×Home & Garden
JDSU3.16×Business & Career
Nebraska Cornhuskers football3.62×Sports
Isometric exercise8.78×Sports
Buckhannon, West Virginia24.72×Travel & Leisure
Gilt.com7.86×Shopping
Hebe5.42×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Friday Deals audience
TraitClusterScore
PatriotismCONSERVATISM2.35
TravellingTHRILL1.65
Early Adopter MentalityPOWER1.38
Quality AwarenessPREMIUM1.38
Luxury OrientationPREMIUM1.31
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Black Friday Deals
CountryShare
Germany24.4%
United States13.7%
United Kingdom8.0%

See Black Friday Deals audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Black Friday Deals have in United States?

Black Friday Deals has an estimated audience of 1,269,952 people in United States, concentrated in Texas and California.

What is the gender split and age of Black Friday Deals fans?

65.0% of Black Friday Deals fans are female, 35.0% are male, with an average age of 33.7 years.

Which brands do Black Friday Deals fans like most?

Black Friday Deals fans show strongest brand affinity for Progressive rock (28.36×), UK garage (23.86×), and Joshua Jackson (15.39×) over the country average.

Where do Black Friday Deals fans live in United States?

Black Friday Deals fans in United States are most concentrated in Texas (reach 150,186), California (reach 130,333), and Florida (reach 76,419). These three regions account for the largest share of the active audience.

What other brands do Black Friday Deals fans also like?

Beyond Black Friday Deals itself, the audience over-indexes on UK garage (23.86×), Joshua Jackson (15.39×), Iowa Hawkeyes (25.21×), and Dog breed (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Friday Deals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.