Torrid Audience in United States

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Torrid has an estimated audience of 7,022,880 people in United States. 65.5% are female, 34.5% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Curvy Clothing, Plus Size Fashion, ghost hunters, clarks, Andy García.

The average Torrid fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Curvy Clothing, Plus Size Fashion, ghost hunters, with strongest over-indexing on Curvy Clothing (44.1× the country average). Demographically, the Torrid audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Torrid fans

Demographic split for Torrid audience in United States
MetricValue
Female65.5%
Male34.5%
Average age29.9
Estimated audience size7,022,880

Audience persona

The typical Torrid fan in United States is more female, around 29.9 years old, with strong Extroversion tendencies and a notable affinity for Curvy Clothing.

Top regions in United States

Top regions ranked by reach for Torrid in United States
RegionReachAffinity
California765,6430.99×
Texas573,2710.95×
Florida344,9460.73×
Ohio314,6401.45×
New York263,6130.67×
Illinois257,7261.1×
Pennsylvania244,3871.03×
Michigan220,7171.2×
North Carolina194,4400.92×
Georgia192,8640.89×
Tennessee176,8101.26×
Indiana171,0391.33×
Washington157,2031.12×
Virginia156,9550.92×
Arizona148,5331.04×
Wisconsin139,0811.32×
New Jersey136,6230.76×
Missouri133,4061.18×
Maryland112,1330.93×
Minnesota110,9561.1×
Oregon106,5031.32×
Kentucky104,7861.19×
Massachusetts101,0250.73×
South Carolina99,1450.94×
Alabama91,5630.93×
Louisiana89,0920.98×
Colorado88,8480.8×
Oklahoma87,0561.12×
Iowa70,1101.21×
Nevada63,9660.94×
Mississippi60,7171.05×
Arkansas58,5731.01×
Utah57,5410.91×
Connecticut57,4340.82×
Kansas50,2750.91×
West Virginia50,1251.53×
New Mexico39,3681.12×
Idaho36,9171.05×
Nebraska32,8750.93×
New Hampshire30,9121.12×
Maine25,1861×
Rhode Island19,6140.88×
Delaware17,2730.89×
North Dakota17,0541.18×
Montana16,5410.85×
South Dakota16,0190.99×
Alaska15,7531.05×
Hawaii15,3720.51×
Vermont11,1500.9×
Wyoming8,7070.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Torrid audience
BrandAffinityCategory
Curvy Clothing44.1×Fashion & Accessoires
Plus Size Fashion12.86×Fashion & Accessoires
ghost hunters37.26×Movies & TV
clarks15.72×Fashion & Accessoires
Andy García13.53×Movies & TV
Avenue Plus Size Clothing29.56×Fashion & Accessoires
Lane Bryant6.06×Fashion & Accessoires
Sofia Coppola14.12×Movies & TV
Eloquii12.68×Fashion & Accessoires
Maurices5.99×Fashion & Accessoires
Yahoo!ショッピング2.37×
Shaper4.99×Fashion & Accessoires
Harry Potter1.8×Movies & TV
Ashley Graham (model)11.77×Fashion & Accessoires
Old Navy1.75×Fashion & Accessoires
Jason Momoa4.03×Movies & TV
Fashion Nova2.21×Shopping
Beetlejuice2×Movies & TV
Kohl's1.54×Shopping
Weedeater (band)10.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Torrid audience
TraitClusterScore
ExtroversionTHRILL1.61
CreativityOPEN1.44
TraditionCONSERVATISM1.4
Community OrientationOPEN1.38
Healthy LifestyleBALANCE1.28
DIY MentalityTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Torrid
CountryShare
United States83.1%
Canada7.5%
United Kingdom1.2%

See Torrid audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Torrid have in United States?

Torrid has an estimated audience of 7,022,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Torrid fans?

65.5% of Torrid fans are female, 34.5% are male, with an average age of 29.9 years.

Which brands do Torrid fans like most?

Torrid fans show strongest brand affinity for Curvy Clothing (44.1×), Plus Size Fashion (12.86×), and ghost hunters (37.26×) over the country average.

Where do Torrid fans live in United States?

Torrid fans in United States are most concentrated in California (reach 765,643), Texas (reach 573,271), and Florida (reach 344,946). These three regions account for the largest share of the active audience.

What other brands do Torrid fans also like?

Beyond Torrid itself, the audience over-indexes on Plus Size Fashion (12.86×), ghost hunters (37.26×), clarks (15.72×), and Andy García (13.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Torrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.