Rascasse Audience Intelligence

Torrid Target Market in United States

A data profile of the people who buy, follow and care about Torrid in United States — modelled from more than twelve digital signal sources. Torrid has an estimated audience of 6,949,916 people in United States.

#523among Brand in United States#253in Fashion & Accessoires

The average Torrid fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curvy Clothing, Plus Size Fashion, ghost hunters, with strongest over-indexing on Curvy Clothing (44.1× the country average).

Demographically, the Torrid audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Torrid fan in United States is more female, around 29.9 years old, with strong Mindfulness tendencies and a notable affinity for Curvy Clothing.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Torrid profile in United States.

Audience size
6.9M
in United States
Gender
65.5%♀
34.5% male
Age
29.9
average years
Country rank
#5051
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Torrid

65.5% are female, 34.5% are male, average age 29.9.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Torrid audience in United States
MetricValue
Female65.5%
Male34.5%
Average age29.9
Estimated audience size6,949,916
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Torrid audience in United States
Age bracketShare%
16-1947%
20-2919%
30-3916%
40-4914%
50+4%
Fig. 04

Worldwide distribution

82.9%

of the worldwide Torrid audience comes from United States.

Worldwide audience distribution share by country for Torrid
CountryShare
United States82.9%
Canada7.4%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Torrid audience in United States is strongest.

Fig. 05

Top regions by affinity

Torrid customers by region in United States
#RegionReachAffinity×
01West Virginia~50K1.61×
02Ohio~300K1.43×
03Oregon~100K1.33×
04Wisconsin~100K1.31×
05Indiana~200K1.28×
06Iowa~70K1.23×
07North Dakota~20K1.23×
08Tennessee~200K1.22×
09Michigan~200K1.17×
10Kentucky~100K1.17×
11Missouri~100K1.16×
12Oklahoma~90K1.15×
13New Hampshire~30K1.13×
14New Mexico~40K1.12×
15Washington~200K1.11×
16Minnesota~100K1.10×
17Alaska~20K1.10×
18Arizona~200K1.08×
19Arkansas~60K1.05×
20Illinois~200K1.03×
21Mississippi~60K1.03×
22Maine~30K1.03×
23Pennsylvania~200K1.02×
24South Dakota~20K1.02×
25Idaho~40K1.00×
26Nebraska~40K1.00×
27Nevada~70K0.98×
28California~700K0.97×
29Vermont~10K0.97×
30South Carolina~100K0.94×
31Louisiana~80K0.93×
32Texas~600K0.92×
33Alabama~90K0.92×
34Utah~60K0.92×
35Delaware~20K0.91×
36North Carolina~200K0.90×
37Virginia~200K0.90×
38Maryland~100K0.90×
39Rhode Island~20K0.90×
40Kansas~50K0.89×
41Montana~20K0.87×
42Wyoming~9K0.87×
43Georgia~200K0.86×
44Connecticut~60K0.83×
45Colorado~90K0.82×
46New Jersey~100K0.72×
47Florida~300K0.71×
48Massachusetts~100K0.71×
49New York~200K0.64×
50Hawaii~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Torrid, United States
0.54×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Torrid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Torrid audience
#·InterestCategoryAffinity×
01Curvy ClothingFashion & Accessoires44.10×
02ghost huntersMovies & TV37.26×
03Avenue Plus Size ClothingFashion & Accessoires29.56×
04clarksFashion & Accessoires15.72×
05Sofia CoppolaMovies & TV14.12×
06Gabourey SidibeMovies & TV13.42×
07Plus Size FashionFashion & Accessoires12.86×
08EloquiiFashion & Accessoires12.68×
09Ashley Graham (model)Fashion & Accessoires11.77×
10Weedeater (band)Music & Radio10.18×
11Lane BryantFashion & Accessoires6.06×
12MauricesFashion & Accessoires5.99×
13ShaperFashion & Accessoires4.99×
14FentyBeautyBeauty & Wellness4.63×
15Jason MomoaMovies & TV4.03×
16LingerieFashion & Accessoires2.23×
17Fashion NovaShopping2.21×
18Harry PotterMovies & TV1.80×
19Old NavyFashion & Accessoires1.75×
20Kohl'sShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Torrid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Torrid audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.36×
Pet OwnershipJOY1.30×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Torrid audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Career OrientationPOWER0.70×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Torrid's target market in United States?

Torrid's target market in United States covers an estimated 6,949,916 people, concentrated in California and Texas.

02

What is the gender split and age of Torrid customers?

65.5% of the Torrid audience are female, 34.5% are male, with an average age of 29.9 years.

03

Which brands do Torrid fans like most?

Torrid fans show strongest brand affinity for Curvy Clothing (44.1×), Plus Size Fashion (12.86×), and ghost hunters (37.26×) over the country average.

04

Where do Torrid fans live in United States?

Torrid fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Torrid fans also like?

Beyond Torrid itself, the audience over-indexes on Plus Size Fashion (12.86×), ghost hunters (37.26×), clarks (15.72×), and Lane Bryant (6.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Torrid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Torrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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