Customer support Audience in Germany
Customer support has an estimated audience of 1,196,849 people in Germany. 48.6% are female, 51.4% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Part-time, Dropbox (service), Business card, Tagesschau, Google Drive.
The average Customer support fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Part-time, Dropbox (service), Business card, with strongest over-indexing on Part-time (13.61× the country average). Demographically, the Customer support audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Customer support fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 42.1 |
| Estimated audience size | 1,196,849 |
Audience persona
The typical Customer support fan in Germany is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Part-time.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 245,373 | 0.94× |
| Bayern | 231,047 | 1.2× |
| Baden-Württemberg | 167,911 | 1.03× |
| Hessen | 132,963 | 1.46× |
| Berlin | 95,784 | 1.79× |
| Niedersachsen | 87,139 | 0.75× |
| Sachsen | 51,229 | 0.87× |
| Rheinland-Pfalz | 49,817 | 0.83× |
| Hamburg | 37,647 | 1.39× |
| Schleswig-Holstein | 33,939 | 0.79× |
| Brandenburg | 29,615 | 0.8× |
| Sachsen-Anhalt | 24,852 | 0.8× |
| Thüringen | 20,715 | 0.68× |
| Mecklenburg-Vorpommern | 14,572 | 0.64× |
| Saarland | 12,416 | 0.84× |
| Bremen | 12,184 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Part-time | 13.61× | Business & Career |
| Dropbox (service) | 16.53× | Technology & Electronics |
| Business card | 33.21× | Business & Career |
| Tagesschau | 2.48× | Movies & TV |
| Google Drive | 4.55× | Technology & Electronics |
| Customer relationship management | 5.48× | Business & Career |
| Transfermarkt | 2.94× | Sports |
| 2.39× | Internet & Social Media | |
| Ryanair | 2.67× | Travel & Leisure |
| GitHub | 5.59× | Internet & Social Media |
| Internship | 7.3× | Business & Career |
| Indeed.com | 2.85× | Business & Career |
| Arnold Schwarzenegger | 5.33× | Movies & TV |
| Postbank | 2.35× | Business & Career |
| FC Bayern Munich | 1.56× | Sports |
| Call centre | 7.05× | Technology & Electronics |
| Tipico | 2.56× | Games |
| Office 365 | 3.79× | Technology & Electronics |
| Stuttgart | 2.51× | Travel & Leisure |
| FIS Alpine Ski World Cup | 5.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.21 |
| Early Adopter Mentality | POWER | 2.19 |
| Urban Lifestyle | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.61 |
| Convenience Orientation | PREMIUM | 1.56 |
| Indulgence | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.7% |
| United Kingdom | 14.0% |
| Philippines | 8.6% |
See Customer support audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Customer support have in Germany?
Customer support has an estimated audience of 1,196,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Customer support fans?
48.6% of Customer support fans are female, 51.4% are male, with an average age of 42.1 years.
Which brands do Customer support fans like most?
Customer support fans show strongest brand affinity for Part-time (13.61×), Dropbox (service) (16.53×), and Business card (33.21×) over the country average.
Where do Customer support fans live in Germany?
Customer support fans in Germany are most concentrated in Nordrhein-Westfalen (reach 245,373), Bayern (reach 231,047), and Baden-Württemberg (reach 167,911). These three regions account for the largest share of the active audience.
What other brands do Customer support fans also like?
Beyond Customer support itself, the audience over-indexes on Dropbox (service) (16.53×), Business card (33.21×), Tagesschau (2.48×), and Google Drive (4.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Customer support. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.