Rascasse Audience Intelligence

Customer satisfaction Audience in Germany

A data profile of the people who buy, follow and care about Customer satisfaction in Germany — modelled from more than twelve digital signal sources. Customer satisfaction has an estimated audience of 504,478 people in Germany.

#4657among Topic in Germany#882in Business & Career

The average Customer satisfaction fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Services marketing, Personalisation, Wakefulness, with strongest over-indexing on Services marketing (66.16× the country average).

Demographically, the Customer satisfaction audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Customer satisfaction fan in Germany is balanced, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Services marketing.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer satisfaction profile in Germany.

Audience size
504K
in Germany
Gender
50.9%♀
49.1% male
Age
39.2
average years
Country rank
#11654
Topic in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer satisfaction fans

50.9% are female, 49.1% are male, average age 39.2.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Customer satisfaction audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age39.2
Estimated audience size504,478
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Customer satisfaction audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Customer satisfaction audience comes from Germany.

Worldwide audience distribution share by country for Customer satisfaction
CountryShare
United States38.1%
United Kingdom6.5%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer satisfaction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Customer satisfaction fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.29×
02Hessen~50K1.19×
03Nordrhein-Westfalen~100K1.14×
04Niedersachsen~50K1.09×
05Bayern~90K1.06×
06Saarland~6K1.04×
07Bremen~4K1.04×
08Rheinland-Pfalz~30K1.03×
09Berlin~20K1.01×
10Thüringen~10K1.00×
11Hamburg~10K0.98×
12Sachsen~20K0.95×
13Schleswig-Holstein~20K0.95×
14Mecklenburg-Vorpommern~9K0.94×
15Sachsen-Anhalt~10K0.87×
16Brandenburg~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Customer satisfaction, Germany
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer satisfaction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer satisfaction audience
#·InterestCategoryAffinity×
01Services marketingBusiness & Career66.16×
02VakıfBankBusiness & Career47.10×
03Türkiye İş BankasıTravel & Leisure43.42×
04WakefulnessHealth34.29×
05DenizbankBusiness & Career29.26×
06Laundry roomHome & Garden25.14×
07Restaurant managementBusiness & Career22.92×
08Customer experienceBusiness & Career18.87×
09Building restorationHome & Garden18.70×
10PersonalisationHome & Garden14.53×
11Customer supportBusiness & Career12.07×
12Real estate appraisalBusiness & Career9.31×
13CEWE FOTOBUCHInternet & Social Media8.21×
14Shift workBusiness & Career7.04×
15Christmas shoppingShopping6.60×
16Plant nurseryHome & Garden4.95×
17Green buildingHome & Garden4.76×
18BooksellingLiterature3.53×
19Outdoor recreationSports2.11×
20Online shoppingShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer satisfaction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customer satisfaction audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.94×
MindfulnessBALANCE2.07×
Community OrientationOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customer satisfaction audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Early Adopter MentalityPOWER1.04×
SpiritualityBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customer satisfaction have in Germany?

Customer satisfaction has an estimated audience of 504,478 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Customer satisfaction fans?

50.9% of Customer satisfaction fans are female, 49.1% are male, with an average age of 39.2 years.

03

Which brands do Customer satisfaction fans like most?

Customer satisfaction fans show strongest brand affinity for Services marketing (66.16×), Personalisation (14.53×), and Wakefulness (34.29×) over the country average.

04

Where do Customer satisfaction fans live in Germany?

Customer satisfaction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Customer satisfaction fans also like?

Beyond Customer satisfaction itself, the audience over-indexes on Personalisation (14.53×), Wakefulness (34.29×), Laundry room (25.14×), and Restaurant management (22.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Customer satisfaction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Customer satisfaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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