Services marketing Audience in Germany
Services marketing has an estimated audience of 1,160,413 people in Germany. 61.1% are female, 38.9% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Therme Erding, Progressive rock, CAC 40, Erdek, Faculty of Medicine, Chulalongkorn University.
The average Services marketing fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Therme Erding, Progressive rock, CAC 40, with strongest over-indexing on Therme Erding (24.28× the country average). Demographically, the Services marketing audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Services marketing fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 45.3 |
| Estimated audience size | 1,160,413 |
Audience persona
The typical Services marketing fan in Germany is more female, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,545 | 0.69× |
| Baden-Württemberg | 102,878 | 0.65× |
| Bayern | 74,293 | 0.4× |
| Niedersachsen | 66,298 | 0.59× |
| Hessen | 50,774 | 0.57× |
| Thüringen | 37,245 | 1.26× |
| Sachsen-Anhalt | 35,873 | 1.19× |
| Rheinland-Pfalz | 33,033 | 0.57× |
| Brandenburg | 32,002 | 0.89× |
| Sachsen | 31,481 | 0.55× |
| Mecklenburg-Vorpommern | 30,367 | 1.37× |
| Saarland | 30,188 | 2.12× |
| Bremen | 29,625 | 2.99× |
| Schleswig-Holstein | 28,292 | 0.68× |
| Berlin | 27,966 | 0.54× |
| Hamburg | 24,823 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 24.28× | Travel & Leisure |
| Progressive rock | 3.26× | Music & Radio |
| CAC 40 | 2.24× | Business & Career |
| Erdek | 31.06× | Travel & Leisure |
| Faculty of Medicine, Chulalongkorn University | 16.15× | Business & Career |
| Artistic inspiration | 1.51× | Arts & Culture |
| Natural rubber | 2.8× | Cars & Mobility |
| Home Delivery | 2.91× | Food & Beverages |
| Snow White (Fables) | 2.33× | Literature |
| Erdemli | 18.93× | Travel & Leisure |
| Isha Yoga | 8.57× | Sports |
| Hockenheim | 6.93× | Travel & Leisure |
| San Pellegrino | 3.22× | Food & Beverages |
| Jaguar F-Pace | 3.7× | Cars & Mobility |
| Emil Nolde | 3× | Arts & Culture |
| Information sensitivity | 3.02× | Technology & Electronics |
| Figure painting (hobby) | 2.06× | Arts & Culture |
| Electrolyte | 4.83× | Health |
| Baiersbronn | 3.98× | Travel & Leisure |
| Cyfrowy Polsat | 3.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.71 |
| Career Orientation | POWER | 1.79 |
| Individualism | JOY | 1.57 |
| Family Orientation | CONSERVATISM | 1.51 |
| Pet Ownership | JOY | 1.48 |
| Early Adopter Mentality | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 11.6% |
| Germany | 8.3% |
See Services marketing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Services marketing have in Germany?
Services marketing has an estimated audience of 1,160,413 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Services marketing fans?
61.1% of Services marketing fans are female, 38.9% are male, with an average age of 45.3 years.
Which brands do Services marketing fans like most?
Services marketing fans show strongest brand affinity for Therme Erding (24.28×), Progressive rock (3.26×), and CAC 40 (2.24×) over the country average.
Where do Services marketing fans live in Germany?
Services marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,545), Baden-Württemberg (reach 102,878), and Bayern (reach 74,293). These three regions account for the largest share of the active audience.
What other brands do Services marketing fans also like?
Beyond Services marketing itself, the audience over-indexes on Progressive rock (3.26×), CAC 40 (2.24×), Erdek (31.06×), and Faculty of Medicine, Chulalongkorn University (16.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Services marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.