Rascasse Audience Intelligence

Services marketing Audience in Germany

A data profile of the people who buy, follow and care about Services marketing in Germany — modelled from more than twelve digital signal sources. Services marketing has an estimated audience of 1,160,413 people in Germany.

#2862among Topic in Germany#524in Business & Career

The average Services marketing fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Süper Lig, Trabzonspor, Fenerbahçe S.K., with strongest over-indexing on Süper Lig (38.97× the country average).

Demographically, the Services marketing audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Services marketing fan in Germany is more female, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Süper Lig.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Services marketing profile in Germany.

Audience size
1.2M
in Germany
Gender
61.1%♀
38.9% male
Age
45.3
average years
Country rank
#5717
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Services marketing fans

61.1% are female, 38.9% are male, average age 45.3.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Services marketing audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age45.3
Estimated audience size1,160,413
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Services marketing audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4921%
50+36%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Services marketing audience comes from Germany.

Worldwide audience distribution share by country for Services marketing
CountryShare
United States43.9%
United Kingdom11.6%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Services marketing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Services marketing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.35×
02Saarland~20K1.21×
03Mecklenburg-Vorpommern~20K1.07×
04Thüringen~30K1.05×
05Sachsen-Anhalt~30K1.04×
06Brandenburg~40K0.98×
07Hamburg~30K0.98×
08Schleswig-Holstein~40K0.94×
09Rheinland-Pfalz~50K0.92×
10Sachsen~50K0.91×
11Berlin~50K0.89×
12Niedersachsen~100K0.87×
13Hessen~80K0.86×
14Baden-Württemberg~100K0.85×
15Nordrhein-Westfalen~200K0.81×
16Bayern~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Services marketing, Germany
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Services marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Services marketing audience
#·InterestCategoryAffinity×
01Virtual officeBusiness & Career69.18×
02Customer satisfactionBusiness & Career66.16×
03Shared spaceCars & Mobility64.17×
04Süper LigSports38.97×
05TrabzonsporSports31.85×
06Fenerbahçe S.K.Sports25.78×
07Chat roomInternet & Social Media23.31×
08TRT HaberMovies & TV20.00×
09Beşiktaş J.K.Sports19.69×
10TrendyolShopping19.37×
11HürriyetNews13.76×
12Part-timeBusiness & Career13.17×
13InternshipBusiness & Career10.63×
14Time managementBusiness & Career7.93×
15Table tennisSports7.01×
16Affiliate marketingBusiness & Career6.73×
17BodrumTravel & Leisure5.60×
18Der TagesspiegelNews3.82×
19Deutsche BahnCars & Mobility3.39×
20TipicoGames3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Services marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Services marketing audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.40×
Career OrientationPOWER1.88×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Services marketing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
CreativityOPEN0.88×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Services marketing have in Germany?

Services marketing has an estimated audience of 1,160,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Services marketing fans?

61.1% of Services marketing fans are female, 38.9% are male, with an average age of 45.3 years.

03

Which brands do Services marketing fans like most?

Services marketing fans show strongest brand affinity for Süper Lig (38.97×), Trabzonspor (31.85×), and Fenerbahçe S.K. (25.78×) over the country average.

04

Where do Services marketing fans live in Germany?

Services marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Services marketing fans also like?

Beyond Services marketing itself, the audience over-indexes on Trabzonspor (31.85×), Fenerbahçe S.K. (25.78×), Customer satisfaction (66.16×), and Beşiktaş J.K. (19.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Services marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Services marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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