Services marketing Audience in United States

Services marketing has an estimated audience of 6,152,288 people in United States. 54.4% are female, 45.6% are male, average age 41.3. Top regions: Texas, California, Florida. Top brand affinities: Finnair, PSV Eindhoven, Capital One, AccuWeather, Indeed.com.

The average Services marketing fan in United States is 41.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, PSV Eindhoven, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Services marketing audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Services marketing fans

Demographic split for Services marketing audience in United States
MetricValue
Female54.4%
Male45.6%
Average age41.3
Estimated audience size6,152,288

Audience persona

The typical Services marketing fan in United States is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Services marketing in United States
RegionReachAffinity
Texas588,7941.11×
California512,5250.76×
Florida405,0820.97×
Georgia311,0091.64×
New York239,9680.7×
North Carolina220,2321.19×
Illinois183,7290.9×
Tennessee182,5931.48×
Ohio169,1510.89×
Louisiana145,0681.83×
Michigan133,2300.83×
Alabama119,7891.39×
Mississippi113,1582.23×
Indiana112,4021×
Wisconsin112,2751.21×
Arizona106,3510.85×
South Carolina88,5830.96×
Pennsylvania82,9430.4×
Minnesota80,5790.91×
Missouri77,7560.78×
Oklahoma73,1621.07×
Kentucky72,0030.93×
Virginia71,1730.47×
Washington60,3750.49×
Massachusetts56,9660.47×
Arkansas51,4331.01×
Utah46,0520.84×
New Jersey45,4140.29×
Colorado42,7780.44×
Nevada36,4990.61×
Kansas34,1130.7×
Maryland32,0360.3×
Oregon30,8860.44×
Iowa28,5750.56×
West Virginia28,2420.99×
Nebraska26,2930.85×
Alaska26,0161.98×
Idaho24,0740.78×
Hawaii22,9970.87×
Montana22,6791.33×
South Dakota22,3851.57×
North Dakota21,7951.72×
New Hampshire21,4810.89×
Wyoming21,0892.31×
Connecticut21,0020.34×
New Mexico20,9240.68×
Rhode Island20,7421.06×
Maine20,7300.94×
Vermont20,4011.89×
Washington, District of Columbia19,0001.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Services marketing audience
BrandAffinityCategory
Finnair675×Travel & Leisure
PSV Eindhoven196.83×Sports
Capital One10.05×Business & Career
AccuWeather15.97×Home & Garden
Indeed.com9.94×Business & Career
Google Maps8.31×Internet & Social Media
Job interview16.76×Business & Career
StubHub15.69×Travel & Leisure
CarGurus9.97×Cars & Mobility
Job fair14×Business & Career
Internship18×Business & Career
Part-time16.44×Business & Career
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Circle K9.04×Shopping
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Enterprise Rent-A-Car7.47×Cars & Mobility
Google News7.13×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Services marketing audience
TraitClusterScore
Career OrientationPOWER5.91
Family OrientationCONSERVATISM2.82
LGBTQ+ IdentityOPEN2.38
Luxury OrientationPREMIUM1.85
Design AffinityPREMIUM1.69
Risk AppetiteTHRILL1.68

Worldwide distribution

Worldwide audience distribution share by country for Services marketing
CountryShare
United States43.9%
United Kingdom11.6%
Germany8.3%

See Services marketing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Services marketing have in United States?

Services marketing has an estimated audience of 6,152,288 people in United States, concentrated in Texas and California.

What is the gender split and age of Services marketing fans?

54.4% of Services marketing fans are female, 45.6% are male, with an average age of 41.3 years.

Which brands do Services marketing fans like most?

Services marketing fans show strongest brand affinity for Finnair (675×), PSV Eindhoven (196.83×), and Capital One (10.05×) over the country average.

Where do Services marketing fans live in United States?

Services marketing fans in United States are most concentrated in Texas (reach 588,794), California (reach 512,525), and Florida (reach 405,082). These three regions account for the largest share of the active audience.

What other brands do Services marketing fans also like?

Beyond Services marketing itself, the audience over-indexes on PSV Eindhoven (196.83×), Capital One (10.05×), AccuWeather (15.97×), and Indeed.com (9.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Services marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.