Napoleon Dynamite Audience in United States

Napoleon Dynamite logo

Napoleon Dynamite has an estimated audience of 4,951,057 people in United States. 43.1% are female, 56.9% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Lea, Kontra K, Baller League, Halloween costume, Services marketing.

The average Napoleon Dynamite fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lea, Kontra K, Baller League, with strongest over-indexing on Lea (282.28× the country average). Demographically, the Napoleon Dynamite audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Napoleon Dynamite fans

Demographic split for Napoleon Dynamite audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.9
Estimated audience size4,951,057

Audience persona

The typical Napoleon Dynamite fan in United States is more male, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Lea.

Top regions in United States

Top regions ranked by reach for Napoleon Dynamite in United States
RegionReachAffinity
California552,9571.02×
Texas441,5471.04×
Florida250,7720.75×
New York183,6360.66×
Ohio156,5011.03×
Pennsylvania153,2050.92×
Illinois152,0100.92×
North Carolina134,6440.9×
Michigan133,0891.03×
Georgia126,3570.83×
Arizona122,2991.21×
Washington114,6201.15×
Tennessee104,2021.05×
Virginia101,6050.84×
Indiana99,7491.1×
Colorado97,2801.25×
Missouri87,6901.1×
Utah83,6451.89×
New Jersey79,8430.63×
Wisconsin78,2061.05×
Minnesota74,3981.05×
Massachusetts71,7160.74×
Oregon71,2591.26×
Oklahoma70,9881.29×
Alabama67,8140.98×
Kentucky62,5921.01×
South Carolina60,5440.81×
Maryland56,0330.66×
Louisiana53,0300.83×
Idaho46,5201.87×
Nevada44,9330.94×
Kansas44,7781.15×
Iowa44,5901.09×
Arkansas44,5121.09×
Connecticut37,5270.76×
Mississippi32,9820.81×
New Mexico30,0781.21×
Nebraska27,3271.1×
West Virginia21,4410.93×
Montana19,7251.44×
Hawaii16,4870.77×
New Hampshire16,3380.84×
Maine15,6910.88×
South Dakota12,4641.09×
Alaska11,2661.06×
Rhode Island11,2320.71×
North Dakota10,6131.04×
Washington, District of Columbia9,1760.62×
Delaware8,8550.65×
Wyoming8,1431.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Napoleon Dynamite audience
BrandAffinityCategory
Lea282.28×Music & Radio
Kontra K1128.07×Music & Radio
Baller League282.2×Sports
Halloween costume20×Kids & Family
Services marketing20×Business & Career
Working dog19.67×Pets & Animals
On20.65×Sports
Plus Size Fashion20×Fashion & Accessoires
Online learning community20×Business & Career
Diet food10×Food & Beverages
Mexican street food20×Food & Beverages
Apache 207376.3×Music & Radio
Luxury Life20×Business & Career
Eating Healthy16.11×Food & Beverages
Kashrut17.79×Health
Spring (hydrology)10.45×Travel & Leisure
Nativity of Jesus6.23×Politics & Society
White-collar worker20×Business & Career
Family meal19.06×Food & Beverages
Cantonese20×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Napoleon Dynamite audience
TraitClusterScore
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.31
Convenience OrientationPREMIUM1.16
MindfulnessBALANCE1.12
Community OrientationOPEN1.12
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Napoleon Dynamite
CountryShare
United States69.6%
United Kingdom6.1%
Canada4.6%

See Napoleon Dynamite audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Napoleon Dynamite have in United States?

Napoleon Dynamite has an estimated audience of 4,951,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Napoleon Dynamite fans?

43.1% of Napoleon Dynamite fans are female, 56.9% are male, with an average age of 40.9 years.

Which brands do Napoleon Dynamite fans like most?

Napoleon Dynamite fans show strongest brand affinity for Lea (282.28×), Kontra K (1128.07×), and Baller League (282.2×) over the country average.

Where do Napoleon Dynamite fans live in United States?

Napoleon Dynamite fans in United States are most concentrated in California (reach 552,957), Texas (reach 441,547), and Florida (reach 250,772). These three regions account for the largest share of the active audience.

What other brands do Napoleon Dynamite fans also like?

Beyond Napoleon Dynamite itself, the audience over-indexes on Kontra K (1128.07×), Baller League (282.2×), Halloween costume (20×), and Services marketing (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Napoleon Dynamite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.