Rascasse Audience Intelligence

Napoleon Dynamite Audience in United States

A data profile of the people who buy, follow and care about Napoleon Dynamite in United States — modelled from more than twelve digital signal sources. Napoleon Dynamite has an estimated audience of 4,763,015 people in United States.

#219among Movie / TV Show / Series in United States#719in Movies & TV

The average Napoleon Dynamite fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lea, Baller League, Kontra K, with strongest over-indexing on Lea (282.28× the country average).

Demographically, the Napoleon Dynamite audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Napoleon Dynamite fan in United States is more male, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Lea.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Napoleon Dynamite profile in United States.

Audience size
4.8M
in United States
Gender
43.1%♀
56.9% male
Age
40.9
average years
Country rank
#6978
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Napoleon Dynamite viewers

43.1% are female, 56.9% are male, average age 40.9.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Napoleon Dynamite audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.9
Estimated audience size4,763,015
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Napoleon Dynamite audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

68.8%

of the worldwide Napoleon Dynamite audience comes from United States.

Worldwide audience distribution share by country for Napoleon Dynamite
CountryShare
United States68.8%
United Kingdom6.2%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Napoleon Dynamite audience in United States is strongest.

Fig. 05

Top regions by affinity

Napoleon Dynamite fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~50K1.87×
02Utah~80K1.80×
03Montana~20K1.45×
04Oklahoma~70K1.28×
05New Mexico~30K1.22×
06Oregon~70K1.21×
07Colorado~90K1.18×
08South Dakota~10K1.18×
09Wyoming~9K1.17×
10Arizona~100K1.16×
11North Dakota~10K1.16×
12Nebraska~30K1.14×
13Washington~100K1.12×
14Kansas~40K1.12×
15Alaska~10K1.12×
16Missouri~90K1.11×
17Arkansas~50K1.11×
18Iowa~50K1.11×
19Indiana~100K1.08×
20Kentucky~70K1.08×
21Minnesota~70K1.04×
22Tennessee~100K1.03×
23Wisconsin~80K1.03×
24West Virginia~20K1.01×
25Ohio~200K1.00×
26Michigan~100K1.00×
27Texas~400K0.99×
28Alabama~70K0.97×
29California~500K0.95×
30Maine~20K0.94×
31Nevada~40K0.93×
32Pennsylvania~200K0.90×
33New Hampshire~20K0.88×
34Illinois~100K0.87×
35North Carolina~100K0.87×
36Louisiana~50K0.86×
37Mississippi~30K0.84×
38South Carolina~60K0.82×
39Georgia~100K0.81×
40Virginia~100K0.80×
41Hawaii~20K0.77×
42Connecticut~40K0.75×
43Rhode Island~10K0.75×
44Massachusetts~70K0.73×
45Florida~200K0.72×
46Delaware~9K0.70×
47Maryland~60K0.67×
48New York~200K0.65×
49New Jersey~80K0.63×
50Washington, District of Columbia~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Napoleon Dynamite, United States
0.59×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Napoleon Dynamite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Napoleon Dynamite audience
#·InterestCategoryAffinity×
01Kontra KMusic & Radio1128.07×
02Apache 207Music & Radio376.30×
03LeaMusic & Radio282.28×
04Baller LeagueSports282.20×
05OnSports20.65×
06Halloween costumeKids & Family20.00×
07Services marketingBusiness & Career20.00×
08Plus Size FashionFashion & Accessoires20.00×
09Online learning communityBusiness & Career20.00×
10Mexican street foodFood & Beverages20.00×
11Luxury LifeBusiness & Career20.00×
12White-collar workerBusiness & Career20.00×
13Working dogPets & Animals19.67×
14Family mealFood & Beverages19.06×
15KashrutHealth17.79×
16Eating HealthyFood & Beverages16.11×
17Donald Trump Jr.Politics & Society14.35×
18Spring (hydrology)Travel & Leisure10.45×
19Diet foodFood & Beverages10.00×
20Nativity of JesusPolitics & Society6.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Napoleon Dynamite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Napoleon Dynamite audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE0.49×
Design AffinityPREMIUM0.47×
Community OrientationOPEN0.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Napoleon Dynamite audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.32×
Pet OwnershipJOY0.33×
Price SensitivityPREMIUM0.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Napoleon Dynamite have in United States?

Napoleon Dynamite has an estimated audience of 4,763,015 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Napoleon Dynamite viewers?

43.1% of Napoleon Dynamite fans are female, 56.9% are male, with an average age of 40.9 years.

03

Which brands do Napoleon Dynamite fans like most?

Napoleon Dynamite fans show strongest brand affinity for Lea (282.28×), Baller League (282.2×), and Kontra K (1128.07×) over the country average.

04

Where do Napoleon Dynamite fans live in United States?

Napoleon Dynamite fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Napoleon Dynamite fans also like?

Beyond Napoleon Dynamite itself, the audience over-indexes on Baller League (282.2×), Kontra K (1128.07×), Donald Trump Jr. (14.35×), and Halloween costume (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Napoleon Dynamite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Napoleon Dynamite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →