Rascasse Audience Intelligence

Luxury Life Audience in United States

A data profile of the people who buy, follow and care about Luxury Life in United States — modelled from more than twelve digital signal sources. Luxury Life has an estimated audience of 2,611,629 people in United States.

#5498among Topic in United States#919in Business & Career

The average Luxury Life fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Napoleon Dynamite, High-net-worth individual, Family car, with strongest over-indexing on Napoleon Dynamite (20× the country average).

Demographically, the Luxury Life audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury Life fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Napoleon Dynamite.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury Life profile in United States.

Audience size
2.6M
in United States
Gender
56.6%♀
43.4% male
Age
33.9
average years
Country rank
#11520
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury Life fans

56.6% are female, 43.4% are male, average age 33.9.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Luxury Life audience in United States
MetricValue
Female56.6%
Male43.4%
Average age33.9
Estimated audience size2,611,629
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Luxury Life audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3920%
40-4916%
50+9%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Luxury Life audience comes from United States.

Worldwide audience distribution share by country for Luxury Life
CountryShare
United States11.5%
Japan11.3%
China8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury Life fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.23×
02North Dakota~7K1.22×
03Mississippi~30K1.19×
04South Dakota~7K1.16×
05Vermont~5K1.15×
06Montana~8K1.11×
07Delaware~8K1.06×
08Rhode Island~9K1.03×
09West Virginia~10K1.02×
10Maine~10K1.02×
11California~300K1.01×
12Hawaii~10K1.01×
13New Hampshire~10K1.01×
14Nevada~30K1.00×
15Idaho~10K0.99×
16Washington, District of Columbia~8K0.99×
17Alabama~40K0.98×
18Georgia~80K0.97×
19Virginia~60K0.97×
20Kansas~20K0.97×
21New Mexico~10K0.97×
22South Carolina~40K0.96×
23Louisiana~30K0.96×
24Nebraska~10K0.96×
25Oregon~30K0.95×
26Maryland~40K0.94×
27Arkansas~20K0.94×
28Arizona~50K0.93×
29Oklahoma~30K0.93×
30Iowa~20K0.93×
31Utah~20K0.92×
32North Carolina~70K0.91×
33Missouri~40K0.91×
34Kentucky~30K0.91×
35Connecticut~20K0.91×
36Michigan~60K0.90×
37Washington~50K0.90×
38Texas~200K0.89×
39Florida~200K0.89×
40New Jersey~60K0.89×
41Indiana~40K0.89×
42Colorado~40K0.89×
43Wisconsin~30K0.88×
44Minnesota~30K0.88×
45Tennessee~50K0.87×
46Illinois~70K0.86×
47New York~100K0.85×
48Ohio~70K0.84×
49Massachusetts~40K0.83×
50Pennsylvania~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Luxury Life, United States
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury Life audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility20.01×
02Napoleon DynamiteMovies & TV20.00×
03Private JetsCars & Mobility15.96×
04Shangri-LaTravel & Leisure14.58×
05High-net-worth individualBusiness & Career12.75×
06Maison MargielaFashion & Accessoires9.08×
07Acne StudiosFashion & Accessoires8.31×
08Jimmy ChooFashion & Accessoires7.43×
09Back to the FutureMovies & TV7.16×
10Bottega VenetaFashion & Accessoires6.97×
11Luxury WatchesFashion & Accessoires6.91×
12Family carCars & Mobility6.73×
13Aston MartinCars & Mobility6.04×
14Smart deviceTechnology & Electronics5.38×
15PandoraFashion & Accessoires5.10×
16HermèsFashion & Accessoires4.89×
17Red wineFood & Beverages4.51×
18Trader Joe'sShopping2.35×
19GamblingGames2.18×
20Luxury goodsFashion & Accessoires1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury Life audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.35×
IndulgenceJOY2.59×
Quality AwarenessPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury Life audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.67×
IndividualismJOY0.75×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury Life have in United States?

Luxury Life has an estimated audience of 2,611,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luxury Life fans?

56.6% of Luxury Life fans are female, 43.4% are male, with an average age of 33.9 years.

03

Which brands do Luxury Life fans like most?

Luxury Life fans show strongest brand affinity for Napoleon Dynamite (20×), High-net-worth individual (12.75×), and Family car (6.73×) over the country average.

04

Where do Luxury Life fans live in United States?

Luxury Life fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury Life fans also like?

Beyond Luxury Life itself, the audience over-indexes on High-net-worth individual (12.75×), Family car (6.73×), Maison Margiela (9.08×), and Trader Joe's (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Luxury Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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