Luxury Life Audience in United States

Luxury Life has an estimated audience of 2,611,629 people in United States. 56.6% are female, 43.4% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Back to the Future, Feyenoord, High-net-worth individual, Indeed.com, PSV Eindhoven.

The average Luxury Life fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Back to the Future, Feyenoord, High-net-worth individual, with strongest over-indexing on Back to the Future (27.01× the country average). Demographically, the Luxury Life audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Luxury Life fans

Demographic split for Luxury Life audience in United States
MetricValue
Female56.6%
Male43.4%
Average age33.9
Estimated audience size2,611,629

Audience persona

The typical Luxury Life fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Back to the Future.

Top regions in United States

Top regions ranked by reach for Luxury Life in United States
RegionReachAffinity
California272,1860.95×
Texas185,2660.83×
Florida165,5260.94×
New York124,0710.85×
Georgia74,4360.93×
Illinois67,3660.77×
Ohio61,0680.76×
Pennsylvania58,8430.67×
North Carolina58,5710.75×
Michigan57,1630.84×
Virginia56,5040.89×
New Jersey51,1360.77×
Washington47,5230.91×
Arizona45,1960.85×
Mississippi37,4211.74×
Maryland37,2040.83×
Tennessee34,5930.66×
Massachusetts33,5200.65×
Indiana33,4630.7×
South Carolina31,3150.8×
Colorado31,0760.75×
Alabama30,9710.85×
Missouri30,5020.72×
Louisiana27,5360.82×
Wisconsin27,0760.69×
Nevada26,4201.05×
Oregon24,4000.82×
Minnesota24,1910.65×
Kentucky23,1700.71×
Oklahoma21,3010.73×
Kansas20,6631×
Utah17,5630.75×
Connecticut17,1640.66×
Arkansas14,9030.69×
Iowa13,0780.61×
West Virginia12,7831.05×
Alaska12,7572.28×
Idaho11,8050.9×
Hawaii11,2771×
Montana11,1211.53×
South Dakota10,9761.82×
North Dakota10,6871.99×
New Hampshire10,5331.02×
Wyoming10,3412.67×
Nebraska10,3140.79×
New Mexico10,2600.78×
Rhode Island10,1711.22×
Maine10,1651.09×
Vermont10,0042.18×
Delaware9,1081.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luxury Life audience
BrandAffinityCategory
Back to the Future27.01×Movies & TV
Feyenoord70.93×Sports
High-net-worth individual13.87×Business & Career
Indeed.com5.15×Business & Career
PSV Eindhoven43.06×Sports
Autism Awareness10.84×Health
Google Maps4.52×Internet & Social Media
Diabetes mellitus awareness7.28×Health
FC Bayern Munich7.09×Sports
Maison Margiela15.79×Fashion & Accessoires
Enterprise Rent-A-Car6.1×Cars & Mobility
Capital One3.97×Business & Career
Luxury Watches11.67×Fashion & Accessoires
CarGurus5.04×Cars & Mobility
Singer-songwriter3.45×Music & Radio
Microblogging7.41×Technology & Electronics
Hermès7.24×Fashion & Accessoires
Deutsche Eishockey Liga29.66×Sports
Bottega Veneta9.57×Fashion & Accessoires
Google News4.29×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luxury Life audience
TraitClusterScore
Luxury OrientationPREMIUM4.48
Quality AwarenessPREMIUM2.91
LGBTQ+ IdentityOPEN2.14
Design AffinityPREMIUM2.11
IndulgenceJOY2.1
Family OrientationCONSERVATISM2.06

Worldwide distribution

Worldwide audience distribution share by country for Luxury Life
CountryShare
United States11.5%
Japan11.3%
China8.7%

See Luxury Life audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Luxury Life have in United States?

Luxury Life has an estimated audience of 2,611,629 people in United States, concentrated in California and Texas.

What is the gender split and age of Luxury Life fans?

56.6% of Luxury Life fans are female, 43.4% are male, with an average age of 33.9 years.

Which brands do Luxury Life fans like most?

Luxury Life fans show strongest brand affinity for Back to the Future (27.01×), Feyenoord (70.93×), and High-net-worth individual (13.87×) over the country average.

Where do Luxury Life fans live in United States?

Luxury Life fans in United States are most concentrated in California (reach 272,186), Texas (reach 185,266), and Florida (reach 165,526). These three regions account for the largest share of the active audience.

What other brands do Luxury Life fans also like?

Beyond Luxury Life itself, the audience over-indexes on Feyenoord (70.93×), High-net-worth individual (13.87×), Indeed.com (5.15×), and PSV Eindhoven (43.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.