Rascasse Audience Intelligence

Back to the Future Audience in United States

A data profile of the people who buy, follow and care about Back to the Future in United States — modelled from more than twelve digital signal sources. Back to the Future has an estimated audience of 4,859,709 people in United States.

#12among Comedy in United States#213among Movie / TV Show / Series in United States#701in Movies & TV

The average Back to the Future fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael J. Fox, Makeup Tutorials, Luxury Lifestyle, with strongest over-indexing on Michael J. Fox (6.84× the country average).

Demographically, the Back to the Future audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Back to the Future fan in United States is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael J. Fox.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Back to the Future profile in United States.

Audience size
4.9M
in United States
Gender
36.8%♀
63.2% male
Age
37.8
average years
Country rank
#6882
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Back to the Future viewers

36.8% are female, 63.2% are male, average age 37.8.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Back to the Future audience in United States
MetricValue
Female36.8%
Male63.2%
Average age37.8
Estimated audience size4,859,709
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Back to the Future audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3925%
40-4922%
50+13%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Back to the Future audience comes from United States.

Worldwide audience distribution share by country for Back to the Future
CountryShare
United States34.5%
United Kingdom9.4%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Back to the Future audience in United States is strongest.

Fig. 05

Top regions by affinity

Back to the Future fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.31×
02Arizona~100K1.24×
03California~600K1.20×
04Idaho~30K1.18×
05Rhode Island~20K1.17×
06Missouri~90K1.13×
07Oregon~60K1.12×
08Alaska~10K1.12×
09Nevada~50K1.11×
10Washington~100K1.08×
11Colorado~80K1.08×
12New Mexico~30K1.08×
13Oklahoma~60K1.07×
14Iowa~40K1.05×
15Nebraska~30K1.05×
16Illinois~200K1.04×
17Ohio~200K1.04×
18Minnesota~70K1.04×
19Indiana~90K1.03×
20Kansas~40K1.03×
21Texas~400K1.02×
22Wisconsin~70K1.02×
23Montana~10K1.02×
24Michigan~100K1.01×
25Tennessee~100K1.00×
26Kentucky~60K1.00×
27Arkansas~40K1.00×
28South Dakota~10K1.00×
29Connecticut~50K0.99×
30Florida~300K0.98×
31Pennsylvania~200K0.98×
32New Hampshire~20K0.97×
33North Dakota~10K0.97×
34New Jersey~100K0.96×
35Alabama~70K0.96×
36Massachusetts~90K0.95×
37Maine~20K0.95×
38New York~300K0.94×
39Maryland~80K0.93×
40West Virginia~20K0.93×
41North Carolina~100K0.89×
42Virginia~100K0.87×
43Louisiana~50K0.87×
44Vermont~7K0.87×
45South Carolina~60K0.86×
46Georgia~100K0.84×
47Hawaii~20K0.84×
48Mississippi~30K0.82×
49Delaware~10K0.80×
50Washington, District of Columbia~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Back to the Future, United States
0.71×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Back to the Future audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Back to the Future audience
#·InterestCategoryAffinity×
01MooncakeFood & Beverages12.69×
02Luxury WatchesFashion & Accessoires7.94×
03Michael J. FoxMovies & TV6.84×
04Luxury LifestyleShopping5.83×
05Makeup TutorialsBeauty & Wellness4.43×
06Sports IllustratedSports4.42×
07Plastic artsArts & Culture4.28×
08Chumba CasinoTravel & Leisure4.07×
09Marketing communicationsBusiness & Career3.91×
10WWE Hall of FameSports3.85×
11Bohemian styleFashion & Accessoires3.81×
12First-time buyerShopping3.53×
13PBSMovies & TV3.37×
14BeetlejuiceMovies & TV3.35×
15Landscape designBusiness & Career3.27×
16Online food orderingFood & Beverages3.23×
17Talk radioMusic & Radio3.14×
18Scooby-DooMovies & TV2.99×
19Local newsNews2.52×
20SupermanMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Back to the Future audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Back to the Future audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.52×
Pet OwnershipJOY1.11×
SustainabilityBALANCE1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Back to the Future audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.34×
CreativityOPEN0.40×
Price SensitivityPREMIUM0.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Back to the Future have in United States?

Back to the Future has an estimated audience of 4,859,709 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Back to the Future viewers?

36.8% of Back to the Future fans are female, 63.2% are male, with an average age of 37.8 years.

03

Which brands do Back to the Future fans like most?

Back to the Future fans show strongest brand affinity for Michael J. Fox (6.84×), Makeup Tutorials (4.43×), and Luxury Lifestyle (5.83×) over the country average.

04

Where do Back to the Future fans live in United States?

Back to the Future fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Back to the Future fans also like?

Beyond Back to the Future itself, the audience over-indexes on Makeup Tutorials (4.43×), Luxury Lifestyle (5.83×), Marketing communications (3.91×), and Beetlejuice (3.35×) compared to the United States average.

Appendix

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See Back to the Future audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Back to the Future. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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