Plastic arts Audience in United States

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Plastic arts has an estimated audience of 14,004,798 people in United States. 63.4% are female, 36.6% are male, average age 42.4. Top regions: California, New York, Florida. Top brand affinities: Leonardo da Vinci, Art exhibition, Digital illustration, Contemporary art, Modern art.

The average Plastic arts fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Leonardo da Vinci, Art exhibition, Digital illustration, with strongest over-indexing on Leonardo da Vinci (10.35× the country average). Demographically, the Plastic arts audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Plastic arts fans

Demographic split for Plastic arts audience in United States
MetricValue
Female63.4%
Male36.6%
Average age42.4
Estimated audience size14,004,798

Audience persona

The typical Plastic arts fan in United States is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Leonardo da Vinci.

Top regions in United States

Top regions ranked by reach for Plastic arts in United States
RegionReachAffinity
California1,295,6970.84×
New York824,7841.05×
Florida659,0870.7×
Texas641,3620.53×
Illinois318,8760.68×
Pennsylvania275,8290.58×
Massachusetts260,3100.94×
Georgia235,5170.55×
New Jersey195,6450.55×
North Carolina189,9540.45×
Michigan188,3300.51×
Washington179,0300.64×
Virginia178,6300.52×
Ohio162,1570.38×
Arizona154,6300.54×
Maryland140,9600.59×
Oregon124,7390.78×
Wisconsin120,4240.57×
Indiana116,7340.46×
Colorado115,1810.52×
Mississippi114,7860.99×
Tennessee113,1310.4×
Minnesota107,5940.54×
Kentucky106,3240.61×
Louisiana102,0590.57×
Arkansas101,9740.88×
Connecticut101,7870.72×
Oklahoma99,7260.64×
Missouri98,9220.44×
South Carolina97,3450.46×
Alabama95,0010.49×
West Virginia94,7611.45×
Kansas87,5270.79×
Idaho87,5071.25×
Hawaii83,5931.39×
Iowa83,0930.72×
Montana82,4352.12×
South Dakota81,3672.51×
Utah80,5960.64×
North Dakota79,2242.75×
New Hampshire78,0791.41×
Wyoming76,6563.69×
Nebraska76,4571.09×
New Mexico76,0571.08×
Nevada75,8110.56×
Rhode Island75,3951.69×
Maine75,3491.5×
Vermont74,1553.02×
Delaware67,5181.75×
Washington, District of Columbia60,9381.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plastic arts audience
BrandAffinityCategory
Leonardo da Vinci10.35×Arts & Culture
Art exhibition4.9×Arts & Culture
Digital illustration5.24×Arts & Culture
Contemporary art3.84×Arts & Culture
Modern art3.73×Arts & Culture
Art Collecting7.55×Arts & Culture
Abstract art4.76×Arts & Culture
Digital art3.91×Arts & Culture
Art museum3.17×Arts & Culture
Oil painting4.53×Arts & Culture
Fine art2.65×Business & Career
Pigment3.57×Beauty & Wellness
Painting1.85×Arts & Culture
Museum2.6×Arts & Culture
Watercolor painting3.75×Arts & Culture
Contemporary art gallery6.42×Arts & Culture
Home Design2.92×Home & Garden
Saatchi Gallery7.65×Arts & Culture
Handmade Crafts3.79×Kids & Family
Communication design2.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plastic arts audience
TraitClusterScore
ExtroversionTHRILL1.8
SustainabilityBALANCE1.75
Design AffinityPREMIUM1.64
LGBTQ+ IdentityOPEN1.53
Urban LifestyleOPEN1.5
DIY MentalityTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Plastic arts
CountryShare
United States26.9%
United Kingdom6.8%
China4.8%

See Plastic arts audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Plastic arts have in United States?

Plastic arts has an estimated audience of 14,004,798 people in United States, concentrated in California and New York.

What is the gender split and age of Plastic arts fans?

63.4% of Plastic arts fans are female, 36.6% are male, with an average age of 42.4 years.

Which brands do Plastic arts fans like most?

Plastic arts fans show strongest brand affinity for Leonardo da Vinci (10.35×), Art exhibition (4.9×), and Digital illustration (5.24×) over the country average.

Where do Plastic arts fans live in United States?

Plastic arts fans in United States are most concentrated in California (reach 1,295,697), New York (reach 824,784), and Florida (reach 659,087). These three regions account for the largest share of the active audience.

What other brands do Plastic arts fans also like?

Beyond Plastic arts itself, the audience over-indexes on Art exhibition (4.9×), Digital illustration (5.24×), Contemporary art (3.84×), and Modern art (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plastic arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.