Decorative arts Audience in United States

Decorative arts logo

Decorative arts has an estimated audience of 35,508,412 people in United States. 63.9% are female, 36.1% are male, average age 40.8. Top regions: California, New York, Florida. Top brand affinities: Kitchenware, Home Interior Design, Macy's, Texas Roadhouse, Renovation.

The average Decorative arts fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Kitchenware, Home Interior Design, Macy's, with strongest over-indexing on Kitchenware (2.7× the country average). Demographically, the Decorative arts audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Decorative arts fans

Demographic split for Decorative arts audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.8
Estimated audience size35,508,412

Audience persona

The typical Decorative arts fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Kitchenware.

Top regions in United States

Top regions ranked by reach for Decorative arts in United States
RegionReachAffinity
California3,205,8680.82×
New York2,280,2911.15×
Florida1,616,7040.67×
Texas1,575,9080.52×
Georgia867,0500.79×
Pennsylvania725,0320.61×
Illinois707,2370.6×
Ohio687,3090.63×
North Carolina613,4300.57×
Virginia598,7430.69×
Massachusetts548,3250.78×
New Jersey525,1920.58×
Michigan471,3440.51×
Arizona451,5010.62×
Washington443,8730.62×
Tennessee443,2820.62×
Maryland415,6290.68×
Colorado351,5030.63×
Missouri319,4540.56×
Connecticut316,3820.89×
Indiana313,3630.48×
Oregon296,0800.73×
Kentucky277,3300.62×
Alabama268,4430.54×
Mississippi259,4800.89×
Wisconsin257,1030.48×
South Carolina253,9100.48×
Oklahoma244,2230.62×
Minnesota243,2230.48×
Louisiana230,7100.5×
Arkansas230,5180.79×
West Virginia214,2121.3×
Alaska213,7682.81×
Utah210,2230.66×
Nebraska201,6411.13×
Kansas197,8600.71×
Idaho197,8141.11×
Hawaii188,9671.24×
Iowa187,8380.64×
Montana186,3491.89×
Nevada185,6580.54×
Rhode Island184,6371.63×
South Dakota183,9342.24×
North Dakota179,0912.46×
New Hampshire176,5031.26×
Wyoming173,2853.29×
New Mexico171,9320.97×
Maine170,3321.34×
Vermont167,6322.69×
Delaware152,6291.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Decorative arts audience
BrandAffinityCategory
Kitchenware2.7×Home & Garden
Home Interior Design3.27×Home & Garden
Macy's1.85×Shopping
Texas Roadhouse1.86×Food & Beverages
Renovation2.04×Home & Garden
Furniture1.53×Home & Garden
Home Design2.77×Home & Garden
Home decorating ideas2.9×Home & Garden
Nordstrom1.88×Shopping
West Elm2.97×Home & Garden
Home construction2.11×Home & Garden
Anthropologie2.54×Shopping
Handicraft1.59×Home & Garden
Apartment1.62×Business & Career
Whole Foods Market1.55×Shopping
IKEA1.68×Home & Garden
Fashion design1.58×Business & Career
Real Madrid C.F.1.9×Sports
Home Appliances1.57×Home & Garden
Ashley Furniture HomeStores2.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Decorative arts audience
TraitClusterScore
Design AffinityPREMIUM1.66
DIY MentalityTHRILL1.59
SustainabilityBALANCE1.33
CreativityOPEN1.3
Luxury OrientationPREMIUM1.27
LGBTQ+ IdentityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Decorative arts
CountryShare
United States17.3%
Japan7.3%
China5.6%

See Decorative arts audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Decorative arts have in United States?

Decorative arts has an estimated audience of 35,508,412 people in United States, concentrated in California and New York.

What is the gender split and age of Decorative arts fans?

63.9% of Decorative arts fans are female, 36.1% are male, with an average age of 40.8 years.

Which brands do Decorative arts fans like most?

Decorative arts fans show strongest brand affinity for Kitchenware (2.7×), Home Interior Design (3.27×), and Macy's (1.85×) over the country average.

Where do Decorative arts fans live in United States?

Decorative arts fans in United States are most concentrated in California (reach 3,205,868), New York (reach 2,280,291), and Florida (reach 1,616,704). These three regions account for the largest share of the active audience.

What other brands do Decorative arts fans also like?

Beyond Decorative arts itself, the audience over-indexes on Home Interior Design (3.27×), Macy's (1.85×), Texas Roadhouse (1.86×), and Renovation (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.