Rascasse Audience Intelligence

Decorative arts Audience in United States

A data profile of the people who buy, follow and care about Decorative arts in United States — modelled from more than twelve digital signal sources. Decorative arts has an estimated audience of 35,508,412 people in United States.

#2among Art movement in United States#497among Topic in United States#7in Arts & Culture

The average Decorative arts fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kitchenware, Home Interior Design, Macy's, with strongest over-indexing on Kitchenware (2.7× the country average).

Demographically, the Decorative arts audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Decorative arts fan in United States is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Kitchenware.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decorative arts profile in United States.

Audience size
35.5M
in United States
Gender
63.9%♀
36.1% male
Age
40.8
average years
Country rank
#700
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decorative arts fans

63.9% are female, 36.1% are male, average age 40.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Decorative arts audience in United States
MetricValue
Female63.9%
Male36.1%
Average age40.8
Estimated audience size35,508,412
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Decorative arts audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Decorative arts audience comes from United States.

Worldwide audience distribution share by country for Decorative arts
CountryShare
United States17.3%
Japan7.3%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decorative arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Decorative arts fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~80K1.32×
02Alaska~100K1.29×
03South Dakota~100K1.21×
04North Dakota~90K1.21×
05Delaware~100K1.17×
06Montana~100K1.16×
07Rhode Island~100K1.12×
08Washington, District of Columbia~100K1.08×
09New York~2M1.06×
10Maine~100K1.06×
11West Virginia~200K1.05×
12Hawaii~200K1.05×
13New Hampshire~100K1.05×
14Nebraska~200K1.03×
15Idaho~200K1.02×
16Georgia~1M1.01×
17New Mexico~200K1.00×
18Mississippi~300K0.99×
19Connecticut~300K0.98×
20Arkansas~300K0.96×
21Kansas~300K0.94×
22Oregon~400K0.93×
23Iowa~300K0.93×
24Louisiana~400K0.92×
25Kentucky~400K0.92×
26Oklahoma~400K0.92×
27Utah~300K0.92×
28Massachusetts~600K0.91×
29Nevada~300K0.91×
30Alabama~400K0.90×
31California~3.5M0.89×
32Maryland~500K0.89×
33Tennessee~600K0.88×
34South Carolina~500K0.88×
35Arizona~600K0.87×
36Missouri~500K0.87×
37Wisconsin~500K0.87×
38Indiana~600K0.86×
39Colorado~500K0.86×
40Minnesota~400K0.86×
41Pennsylvania~1M0.85×
42Ohio~900K0.85×
43New Jersey~800K0.85×
44Virginia~700K0.85×
45Washington~600K0.85×
46North Carolina~900K0.83×
47Florida~2M0.82×
48Michigan~800K0.82×
49Illinois~900K0.79×
50Texas~2.5M0.76×
Fig. 06

Affinity by region

Affinity by region — Decorative arts, United States
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decorative arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decorative arts audience
#·InterestCategoryAffinity×
01Home Interior DesignHome & Garden3.27×
02West ElmHome & Garden2.97×
03Home decorating ideasHome & Garden2.90×
04Home DesignHome & Garden2.77×
05Ashley Furniture HomeStoresHome & Garden2.74×
06KitchenwareHome & Garden2.70×
07H.O.M.E.Home & Garden2.63×
08AnthropologieShopping2.54×
09Home constructionHome & Garden2.11×
10RenovationHome & Garden2.04×
11NordstromShopping1.88×
12Texas RoadhouseFood & Beverages1.86×
13Macy'sShopping1.85×
14IKEAHome & Garden1.68×
15ApartmentBusiness & Career1.62×
16HandicraftHome & Garden1.59×
17Fashion designBusiness & Career1.58×
18Home AppliancesHome & Garden1.57×
19Whole Foods MarketShopping1.55×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decorative arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decorative arts audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
DIY MentalityTHRILL1.68×
Luxury OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decorative arts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Career OrientationPOWER0.83×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decorative arts have in United States?

Decorative arts has an estimated audience of 35,508,412 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Decorative arts fans?

63.9% of Decorative arts fans are female, 36.1% are male, with an average age of 40.8 years.

03

Which brands do Decorative arts fans like most?

Decorative arts fans show strongest brand affinity for Kitchenware (2.7×), Home Interior Design (3.27×), and Macy's (1.85×) over the country average.

04

Where do Decorative arts fans live in United States?

Decorative arts fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Decorative arts fans also like?

Beyond Decorative arts itself, the audience over-indexes on Home Interior Design (3.27×), Macy's (1.85×), Texas Roadhouse (1.86×), and Renovation (2.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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