Rascasse Audience Intelligence

Decorative arts Audience in India

A data profile of the people who buy, follow and care about Decorative arts in India — modelled from more than twelve digital signal sources. Decorative arts has an estimated audience of 7,028,100 people in India.

#1among Art movement in India#539among Topic in India#7in Arts & Culture

The average Decorative arts fan in India is 33.6 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Decorative arts profile in India.

Audience size
7M
in India
Gender
33.5%♀
66.5% male
Age
33.6
average years
Country rank
#742
Topic in India
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decorative arts fans

33.5% are female, 66.5% are male, average age 33.6.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Decorative arts audience in India
MetricValue
Female33.5%
Male66.5%
Average age33.6
Estimated audience size7,028,100
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Decorative arts audience in India
Age bracketShare%
16-1928%
20-2930%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Decorative arts audience comes from India.

Worldwide audience distribution share by country for Decorative arts
CountryShare
United States17.3%
Japan7.3%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decorative arts audience in India is strongest.

Fig. 05

Top regions by affinity

Decorative arts fans by region: top regions in India
#RegionReachAffinity×
01Sikkim~4K1.44×
02Arunachal Pradesh~5K1.27×
03Mizoram~6K1.24×
04Nagaland~6K1.18×
05Manipur~10K1.09×
06Meghalaya~8K1.08×
07Himachal Pradesh~30K1.01×
08Goa~7K1.01×
09Tripura~10K1.00×
10Chhattisgarh~40K0.93×
11Uttarakhand~30K0.93×
12Jammu and Kashmir~30K0.93×
13Haryana~80K0.91×
14Jharkhand~50K0.91×
15Assam~60K0.88×
16Andhra Pradesh~70K0.87×
17Punjab (region)~80K0.86×
18Odisha~60K0.86×
19Bihar~100K0.83×
20Madhya Pradesh~100K0.81×
21Rajasthan~100K0.80×
22Kerala~80K0.79×
23Gujarat~200K0.77×
24Telangana~80K0.77×
25West Bengal~200K0.75×
26Tamil Nadu~100K0.73×
27Karnataka~100K0.71×
28Uttar Pradesh~200K0.67×
29Maharashtra~200K0.65×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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