Rascasse Audience Intelligence

Decorative arts Audience in Portugal

A data profile of the people who buy, follow and care about Decorative arts in Portugal — modelled from more than twelve digital signal sources. Decorative arts has an estimated audience of 1,833,519 people in Portugal.

#2among Art movement in Portugal#377among Topic in Portugal#9in Arts & Culture

The average Decorative arts fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Decorative arts profile in Portugal.

Audience size
1.8M
in Portugal
Gender
67.7%♀
32.3% male
Age
45.0
average years
Country rank
#491
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decorative arts fans

67.7% are female, 32.3% are male, average age 45.0.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Decorative arts audience in Portugal
MetricValue
Female67.7%
Male32.3%
Average age45.0
Estimated audience size1,833,519
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Decorative arts audience in Portugal
Age bracketShare%
16-197%
20-2915%
30-3919%
40-4927%
50+32%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Decorative arts audience comes from Portugal.

Worldwide audience distribution share by country for Decorative arts
CountryShare
United States17.3%
Japan7.3%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decorative arts audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Decorative arts fans by region: top regions in Portugal
#RegionReachAffinity×
01Guarda District~30K1.12×
02Beja District~30K1.10×
03Vila Real District~40K1.07×
04Évora District~30K1.06×
05Castelo Branco District~40K1.05×
06Aveiro District~100K1.02×
07Azores~50K1.01×
08Viana do Castelo District~50K1.01×
09Viseu District~60K1.00×
10Madeira~50K1.00×
11Coimbra District~90K0.97×
12Leiria District~100K0.96×
13Braga District~200K0.93×
14Faro District~100K0.93×
15Setúbal District~200K0.92×
16Porto District~300K0.84×
17Santarém District~70K0.84×
18Lisbon District~500K0.83×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Decorative arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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