A data profile of the people who buy, follow and care about Contemporary art in Portugal — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 1,643,562 people in Portugal.
The average Contemporary art fan in Portugal is 42.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Airbnb, Architecture & Interior Design, Undergarment, with strongest over-indexing on Airbnb (1.82× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Contemporary art fan in Portugal is more female, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Airbnb.
The key figures that characterise the Contemporary art profile in Portugal.
62.8% are female, 37.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.8 |
| Estimated audience size | 1,643,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Contemporary art audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
Where the Contemporary art audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 2.03× | |
| 02 | Porto District | ~400K | 1.10× | |
| 03 | Santarém District | ~90K | 1.10× | |
| 04 | Bragança District | ~20K | 1.07× | |
| 05 | Portalegre District | ~20K | 1.06× | |
| 06 | Guarda District | ~20K | 1.05× | |
| 07 | Beja District | ~30K | 1.03× | |
| 08 | Castelo Branco District | ~30K | 1.01× | |
| 09 | Vila Real District | ~30K | 1.01× | |
| 10 | Évora District | ~30K | 1.01× | |
| 11 | Madeira | ~50K | 1.00× | |
| 12 | Azores | ~40K | 0.98× | |
| 13 | Viana do Castelo District | ~40K | 0.98× | |
| 14 | Viseu District | ~60K | 0.97× | |
| 15 | Coimbra District | ~80K | 0.95× | |
| 16 | Leiria District | ~80K | 0.94× | |
| 17 | Setúbal District | ~200K | 0.93× | |
| 18 | Aveiro District | ~100K | 0.93× | |
| 19 | Braga District | ~100K | 0.91× | |
| 20 | Faro District | ~100K | 0.91× |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding anniversary | Kids & Family | 3.44× | ||
| 02 | Céline | Fashion & Accessoires | 3.38× | ||
| 03 | Architecture & Interior Design | Home & Garden | 3.23× | ||
| 04 | Museum of Modern Art | Arts & Culture | 3.18× | ||
| 05 | Michael Kors | Fashion & Accessoires | 2.69× | ||
| 06 | Hermès | Fashion & Accessoires | 2.62× | ||
| 07 | Padel (sport) | Sports | 2.54× | ||
| 08 | Engagement ring | Fashion & Accessoires | 2.52× | ||
| 09 | Calvin Klein | Fashion & Accessoires | 2.23× | ||
| 10 | Louis Vuitton | Fashion & Accessoires | 2.22× | ||
| 11 | Art exhibition | Arts & Culture | 2.03× | ||
| 12 | Artist | Music & Radio | 1.99× | ||
| 13 | Auction | Shopping | 1.90× | ||
| 14 | Madrid | Travel & Leisure | 1.90× | ||
| 15 | Ring (jewellery) | Fashion & Accessoires | 1.90× | ||
| 16 | Haute couture | Fashion & Accessoires | 1.89× | ||
| 17 | Airbnb | Travel & Leisure | 1.82× | ||
| 18 | Modern art | Arts & Culture | 1.78× | ||
| 19 | Undergarment | Fashion & Accessoires | 1.68× | ||
| 20 | Watch | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.22× | |
| Design Affinity | PREMIUM | 1.22× | |
| Quality Awareness | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Risk Appetite | THRILL | 0.82× |
Contemporary art has an estimated audience of 1,643,562 people in Portugal, concentrated in Lisbon District and Porto District.
62.8% of Contemporary art fans are female, 37.2% are male, with an average age of 42.8 years.
Contemporary art fans show strongest brand affinity for Airbnb (1.82×), Architecture & Interior Design (3.23×), and Undergarment (1.68×) over the country average.
Contemporary art fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Contemporary art itself, the audience over-indexes on Architecture & Interior Design (3.23×), Undergarment (1.68×), Padel (sport) (2.54×), and Artist (1.99×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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