A data profile of the people who buy, follow and care about Madrid in Portugal — modelled from more than twelve digital signal sources. Madrid has an estimated audience of 1,275,016 people in Portugal.
The average Madrid fan in Portugal is 44.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Spain, Monarchy, Skid Row (American band), with strongest over-indexing on Spain (2.64× the country average).
Demographically, the Madrid audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Tradition, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Madrid fan in Portugal is more female, around 44.8 years old, with strong Tradition tendencies and a notable affinity for Spain.
The key figures that characterise the Madrid profile in Portugal.
57.4% are female, 42.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 44.8 |
| Estimated audience size | 1,275,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Madrid audience comes from Portugal.
| Country | Share |
|---|---|
| Spain | 33.5% |
| United States | 8.6% |
| Mexico | 8.6% |
Where the Madrid audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~400K | 1.38× | |
| 02 | Santarém District | ~80K | 1.38× | |
| 03 | Lisbon District | ~500K | 1.35× | |
| 04 | Braga District | ~100K | 1.19× | |
| 05 | Setúbal District | ~200K | 1.15× | |
| 06 | Aveiro District | ~100K | 1.14× | |
| 07 | Viseu District | ~50K | 1.11× | |
| 08 | Viana do Castelo District | ~30K | 1.08× | |
| 09 | Coimbra District | ~70K | 1.05× | |
| 10 | Leiria District | ~70K | 1.04× | |
| 11 | Faro District | ~90K | 1.03× | |
| 12 | Évora District | ~20K | 0.99× | |
| 13 | Castelo Branco District | ~20K | 0.97× | |
| 14 | Bragança District | ~10K | 0.95× | |
| 15 | Guarda District | ~20K | 0.94× | |
| 16 | Vila Real District | ~20K | 0.89× | |
| 17 | Portalegre District | ~10K | 0.87× | |
| 18 | Beja District | ~20K | 0.76× | |
| 19 | Madeira | ~30K | 0.74× | |
| 20 | Azores | ~20K | 0.62× |
The strongest cross-interests of the Madrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skid Row (American band) | Music & Radio | 5.78× | ||
| 02 | Monarchy | Politics & Society | 3.87× | ||
| 03 | Nice | Travel & Leisure | 3.40× | ||
| 04 | Seville | Travel & Leisure | 2.79× | ||
| 05 | Spain | Travel & Leisure | 2.64× | ||
| 06 | Department store | Shopping | 2.57× | ||
| 07 | Parfois (fashion accessories) | Fashion & Accessoires | 1.66× | ||
| 08 | Gender | Politics & Society | 1.65× | ||
| 09 | EasyJet | Travel & Leisure | 1.63× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.59× | ||
| 11 | Blouse | Fashion & Accessoires | 1.56× | ||
| 12 | Baggage | Fashion & Accessoires | 1.56× | ||
| 13 | Lodging | Travel & Leisure | 1.56× | ||
| 14 | Brick | Home & Garden | 1.55× | ||
| 15 | Door | Home & Garden | 1.54× | ||
| 16 | Cape Verde | Travel & Leisure | 1.52× | ||
| 17 | Holiday | Travel & Leisure | 1.52× | ||
| 18 | Hat | Fashion & Accessoires | 1.52× | ||
| 19 | Refrigerator | Home & Garden | 1.52× | ||
| 20 | Roof | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.06× | |
| Luxury Orientation | PREMIUM | 1.08× | |
| Social Media Usage | JOY | 1.10× |
Madrid has an estimated audience of 1,275,016 people in Portugal, concentrated in Lisbon District and Porto District.
57.4% of Madrid fans are female, 42.6% are male, with an average age of 44.8 years.
Madrid fans show strongest brand affinity for Spain (2.64×), Monarchy (3.87×), and Skid Row (American band) (5.78×) over the country average.
Madrid fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Madrid itself, the audience over-indexes on Monarchy (3.87×), Skid Row (American band) (5.78×), EasyJet (1.63×), and Parfois (fashion accessories) (1.66×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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