A data profile of the people who buy, follow and care about Belém in Portugal — modelled from more than twelve digital signal sources. Belém has an estimated audience of 1,893,964 people in Portugal.
The average Belém fan in Portugal is 43.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Setúbal District, Porto District.
Top brand affinities include Opel Adam, Stevia, Kansas City Royals, with strongest over-indexing on Opel Adam (4.13× the country average).
Demographically, the Belém audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 20 regions tracked by Rascasse.
The typical Belém fan in Portugal is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Opel Adam.
The key figures that characterise the Belém profile in Portugal.
63.8% are female, 36.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 43.5 |
| Estimated audience size | 1,893,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 26% |
Where the Belém audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 12.66× | |
| 02 | Setúbal District | ~700K | 3.17× | |
| 03 | Bragança District | ~20K | 0.85× | |
| 04 | Portalegre District | ~20K | 0.82× | |
| 05 | Guarda District | ~20K | 0.79× | |
| 06 | Vila Real District | ~30K | 0.75× | |
| 07 | Castelo Branco District | ~20K | 0.66× | |
| 08 | Beja District | ~20K | 0.66× | |
| 09 | Viana do Castelo District | ~30K | 0.65× | |
| 10 | Évora District | ~20K | 0.64× | |
| 11 | Azores | ~30K | 0.62× | |
| 12 | Viseu District | ~40K | 0.61× | |
| 13 | Madeira | ~30K | 0.58× | |
| 14 | Leiria District | ~50K | 0.50× | |
| 15 | Coimbra District | ~50K | 0.49× | |
| 16 | Aveiro District | ~60K | 0.43× | |
| 17 | Faro District | ~50K | 0.43× | |
| 18 | Braga District | ~70K | 0.40× | |
| 19 | Porto District | ~100K | 0.28× | |
| 20 | Santarém District | ~20K | 0.28× |
The strongest cross-interests of the Belém audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.13× | ||
| 02 | Kansas City Royals | Sports | 1.51× | ||
| 03 | Stevia | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Tradition | CONSERVATISM | 1.24× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Risk Appetite | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.87× |
Belém has an estimated audience of 1,893,964 people in Portugal, concentrated in Lisbon District and Setúbal District.
63.8% of Belém fans are female, 36.2% are male, with an average age of 43.5 years.
Belém fans show strongest brand affinity for Opel Adam (4.13×), Stevia (1.5×), and Kansas City Royals (1.51×) over the country average.
Belém fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Setúbal District (reach ~700K), and Porto District (reach ~100K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Belém. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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