A data profile of the people who buy, follow and care about Rio de Janeiro in Portugal — modelled from more than twelve digital signal sources. Rio de Janeiro has an estimated audience of 1,519,799 people in Portugal.
The average Rio de Janeiro fan in Portugal is 41.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Blues music, BP, with strongest over-indexing on WhatsApp (1.56× the country average).
Demographically, the Rio de Janeiro audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Rio de Janeiro fan in Portugal is more female, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Rio de Janeiro profile in Portugal.
58.1% are female, 41.9% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.5 |
| Estimated audience size | 1,519,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Rio de Janeiro audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 61.7% |
| United States | 5.7% |
| Italy | 4.1% |
Where the Rio de Janeiro audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~800K | 1.77× | |
| 02 | Setúbal District | ~300K | 1.49× | |
| 03 | Porto District | ~500K | 1.45× | |
| 04 | Santarém District | ~100K | 1.45× | |
| 05 | Braga District | ~200K | 1.22× | |
| 06 | Aveiro District | ~100K | 1.13× | |
| 07 | Faro District | ~100K | 1.10× | |
| 08 | Coimbra District | ~80K | 1.10× | |
| 09 | Leiria District | ~90K | 1.08× | |
| 10 | Madeira | ~40K | 0.98× | |
| 11 | Viseu District | ~50K | 0.95× | |
| 12 | Viana do Castelo District | ~30K | 0.89× | |
| 13 | Vila Real District | ~20K | 0.86× | |
| 14 | Évora District | ~20K | 0.85× | |
| 15 | Castelo Branco District | ~20K | 0.84× | |
| 16 | Bragança District | ~10K | 0.84× | |
| 17 | Beja District | ~20K | 0.83× | |
| 18 | Guarda District | ~20K | 0.82× | |
| 19 | Portalegre District | ~10K | 0.82× | |
| 20 | Azores | ~30K | 0.81× |
The strongest cross-interests of the Rio de Janeiro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Casas Bahia | Shopping | 3.09× | ||
| 02 | AutoScout24 | Cars & Mobility | 2.80× | ||
| 03 | SporTV | Sports | 2.70× | ||
| 04 | Sport Club Corinthians Paulista | Sports | 2.58× | ||
| 05 | Mascara | Beauty & Wellness | 2.00× | ||
| 06 | Viral video | Internet & Social Media | 1.73× | ||
| 07 | JD Sports | Shopping | 1.67× | ||
| 08 | EDreams | Travel & Leisure | 1.66× | ||
| 09 | Rio Ave F.C. | Sports | 1.63× | ||
| 10 | Blues music | Music & Radio | 1.60× | ||
| 11 | Musical theatre | Movies & TV | 1.60× | ||
| 12 | Hamburger | Food & Beverages | 1.58× | ||
| 13 | Internet & Social Media | 1.56× | |||
| 14 | First-person shooter games | Games | 1.55× | ||
| 15 | BP | Cars & Mobility | 1.54× | ||
| 16 | Vitória S.C. | Sports | 1.52× | ||
| 17 | Bikini | Fashion & Accessoires | 1.51× | ||
| 18 | S.C. Braga | Sports | 1.51× | ||
| 19 | Gambling | Games | 1.50× | ||
| 20 | Cupcake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Indulgence | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Sustainability | BALANCE | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Rio de Janeiro has an estimated audience of 1,519,799 people in Portugal, concentrated in Lisbon District and Porto District.
58.1% of Rio de Janeiro fans are female, 41.9% are male, with an average age of 41.5 years.
Rio de Janeiro fans show strongest brand affinity for WhatsApp (1.56×), Blues music (1.6×), and BP (1.54×) over the country average.
Rio de Janeiro fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Rio de Janeiro itself, the audience over-indexes on Blues music (1.6×), BP (1.54×), EDreams (1.66×), and Sport Club Corinthians Paulista (2.58×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Rio de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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