A data profile of the people who buy, follow and care about Viral video in Portugal — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 1,338,492 people in Portugal.
The average Viral video fan in Portugal is 44.9 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include YouTube, Betclic, Comedy movies, with strongest over-indexing on YouTube (1.69× the country average).
Demographically, the Viral video audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Viral video fan in Portugal is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
The key figures that characterise the Viral video profile in Portugal.
44.1% are female, 55.9% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 44.9 |
| Estimated audience size | 1,338,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Viral video audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
Where the Viral video audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viana do Castelo District | ~50K | 1.43× | |
| 02 | Bragança District | ~20K | 1.15× | |
| 03 | Guarda District | ~20K | 1.11× | |
| 04 | Beja District | ~20K | 1.09× | |
| 05 | Castelo Branco District | ~30K | 1.08× | |
| 06 | Vila Real District | ~30K | 1.07× | |
| 07 | Évora District | ~20K | 1.05× | |
| 08 | Madeira | ~40K | 1.03× | |
| 09 | Faro District | ~90K | 1.01× | |
| 10 | Coimbra District | ~70K | 1.01× | |
| 11 | Viseu District | ~50K | 1.00× | |
| 12 | Azores | ~40K | 0.98× | |
| 13 | Leiria District | ~70K | 0.93× | |
| 14 | Aveiro District | ~90K | 0.92× | |
| 15 | Setúbal District | ~100K | 0.91× | |
| 16 | Braga District | ~100K | 0.91× | |
| 17 | Porto District | ~300K | 0.89× | |
| 18 | Santarém District | ~60K | 0.89× | |
| 19 | Lisbon District | ~300K | 0.85× |
The strongest cross-interests of the Viral video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 1.91× | ||
| 02 | Betclic | Games | 1.85× | ||
| 03 | Rhythm and blues music | Music & Radio | 1.85× | ||
| 04 | Joke | Literature | 1.85× | ||
| 05 | High-definition television | Technology & Electronics | 1.75× | ||
| 06 | Jazz music | Music & Radio | 1.73× | ||
| 07 | Internet & Social Media | 1.70× | |||
| 08 | Music videos | Music & Radio | 1.70× | ||
| 09 | YouTube | Movies & TV | 1.69× | ||
| 10 | Electronic music | Music & Radio | 1.65× | ||
| 11 | Comedy movies | Movies & TV | 1.64× | ||
| 12 | Dogs | Pets & Animals | 1.62× | ||
| 13 | Pop music | Music & Radio | 1.62× | ||
| 14 | Basketball | Sports | 1.60× | ||
| 15 | Dance | Business & Career | 1.56× | ||
| 16 | Internet & Social Media | 1.54× | |||
| 17 | Literature | Business & Career | 1.54× | ||
| 18 | Cats | Pets & Animals | 1.52× | ||
| 19 | Painting | Arts & Culture | 1.51× | ||
| 20 | Creativity | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Community Orientation | OPEN | 1.43× | |
| Pet Ownership | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Travelling | THRILL | 0.99× |
Viral video has an estimated audience of 1,338,492 people in Portugal, concentrated in Lisbon District and Porto District.
44.1% of Viral video fans are female, 55.9% are male, with an average age of 44.9 years.
Viral video fans show strongest brand affinity for YouTube (1.69×), Betclic (1.85×), and Comedy movies (1.64×) over the country average.
Viral video fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Viral video itself, the audience over-indexes on Betclic (1.85×), Comedy movies (1.64×), Google (1.54×), and Country music (1.91×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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