A data profile of the people who buy, follow and care about YouTube in Portugal — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 10,358,266 people in Portugal.
The average YouTube fan in Portugal is 45.9 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bhojpuri language, Ten Years After, Gulshan Kumar, with strongest over-indexing on Bhojpuri language (1.55× the country average).
Demographically, the YouTube audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Social Media Usage, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 20 regions tracked by Rascasse.
The typical YouTube fan in Portugal is balanced, around 45.9 years old, with strong Social Media Usage tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the YouTube profile in Portugal.
48.2% are female, 51.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 45.9 |
| Estimated audience size | 10,358,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide YouTube audience comes from Portugal.
| Country | Share |
|---|---|
| China | 9.5% |
| United States | 4.9% |
| India | 1.4% |
Where the YouTube audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~200K | 1.22× | |
| 02 | Setúbal District | ~900K | 1.20× | |
| 03 | Lisbon District | ~2.5M | 1.17× | |
| 04 | Aveiro District | ~600K | 1.16× | |
| 05 | Braga District | ~700K | 1.09× | |
| 06 | Madeira | ~200K | 1.09× | |
| 07 | Leiria District | ~400K | 1.06× | |
| 08 | Coimbra District | ~400K | 1.06× | |
| 09 | Porto District | ~1.5M | 1.05× | |
| 10 | Santarém District | ~400K | 1.05× | |
| 11 | Faro District | ~500K | 1.02× | |
| 12 | Viseu District | ~300K | 0.98× | |
| 13 | Castelo Branco District | ~100K | 0.93× | |
| 14 | Viana do Castelo District | ~200K | 0.91× | |
| 15 | Évora District | ~100K | 0.91× | |
| 16 | Vila Real District | ~100K | 0.89× | |
| 17 | Beja District | ~100K | 0.89× | |
| 18 | Bragança District | ~90K | 0.82× | |
| 19 | Portalegre District | ~80K | 0.79× | |
| 20 | Guarda District | ~100K | 0.76× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gulshan Kumar | Business & Career | 1.66× | ||
| 02 | Bhojpuri language | Politics & Society | 1.55× | ||
| 03 | Ten Years After | Music & Radio | 1.53× | ||
| 04 | Frank Marino & Mahogany Rush | Music & Radio | 1.53× | ||
| 05 | Roger Chapman and the Shortlist | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Mindfulness | BALANCE | 0.94× | |
| Pet Ownership | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.73× | |
| Quality Awareness | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.75× |
YouTube has an estimated audience of 10,358,266 people in Portugal, concentrated in Lisbon District and Porto District.
48.2% of YouTube fans are female, 51.8% are male, with an average age of 45.9 years.
YouTube fans show strongest brand affinity for Bhojpuri language (1.55×), Ten Years After (1.53×), and Gulshan Kumar (1.66×) over the country average.
YouTube fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~900K). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Ten Years After (1.53×), Gulshan Kumar (1.66×), Frank Marino & Mahogany Rush (1.53×), and Roger Chapman and the Shortlist (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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