Viral video Audience in Mexico

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Viral video has an estimated audience of 5,057,297 people in Mexico. 45.0% are female, 55.0% are male, average age 32.2.

Demographically, the Viral video audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Viral video fans

Demographic split for Viral video audience in Mexico
MetricValue
Female45.0%
Male55.0%
Average age32.2
Estimated audience size5,057,297

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viral video audience
TraitClusterScore
SpiritualityBALANCE1.58
PatriotismCONSERVATISM1.3
Need for SecurityCONSERVATISM1.14
ExtroversionTHRILL1.13
Urban LifestyleOPEN1.12
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Viral video
CountryShare
United States21.0%
India9.8%
Indonesia4.9%

See Viral video audiences in other countries

More Content type audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.