A data profile of the people who buy, follow and care about Viral video in United Kingdom — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 9,603,928 people in United Kingdom.
The average Viral video fan in United Kingdom is 42.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Video hosting service, Humour, Laughter, with strongest over-indexing on Video hosting service (3.17× the country average).
Demographically, the Viral video audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Viral video fan in United Kingdom is balanced, around 42.5 years old, with strong Social Media Usage tendencies and a notable affinity for Video hosting service.
The key figures that characterise the Viral video profile in United Kingdom.
51.6% are female, 48.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 42.5 |
| Estimated audience size | 9,603,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Viral video audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
Where the Viral video audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~3.5M | 2.80× | |
| 02 | England | ~7M | 1.65× | |
| 03 | North West | ~1M | 1.17× | |
| 04 | Northern Ireland | ~300K | 0.93× | |
| 05 | Wales | ~500K | 0.91× | |
| 06 | Scotland | ~800K | 0.90× | |
| 07 | West Midlands | ~400K | 0.86× | |
| 08 | North East | ~300K | 0.86× | |
| 09 | South West | ~700K | 0.85× | |
| 10 | East Midlands | ~600K | 0.85× | |
| 11 | East of England | ~700K | 0.82× | |
| 12 | South East | ~1M | 0.78× | |
| 13 | Yorkshire and the Humber | ~600K | 0.78× |
The strongest cross-interests of the Viral video audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video hosting service | Technology & Electronics | 3.17× | ||
| 02 | Funny Videos | Internet & Social Media | 2.63× | ||
| 03 | Sky Go | Movies & TV | 2.16× | ||
| 04 | Viral marketing | Business & Career | 1.87× | ||
| 05 | Laughter | Movies & TV | 1.78× | ||
| 06 | Joke | Literature | 1.76× | ||
| 07 | The Time | Music & Radio | 1.73× | ||
| 08 | Internet meme | Internet & Social Media | 1.72× | ||
| 09 | Mobile game | Games | 1.63× | ||
| 10 | Ultimate Fighting Championship | Sports | 1.63× | ||
| 11 | Betfair | Games | 1.58× | ||
| 12 | Comedian | Movies & TV | 1.58× | ||
| 13 | Katie Price | Fashion & Accessoires | 1.57× | ||
| 14 | Radio broadcasting | Music & Radio | 1.57× | ||
| 15 | Humour | Literature | 1.55× | ||
| 16 | Stand-up comedy | Movies & TV | 1.54× | ||
| 17 | Magic (illusion) | Kids & Family | 1.54× | ||
| 18 | Snapchat | Internet & Social Media | 1.53× | ||
| 19 | Online newspaper | News | 1.52× | ||
| 20 | Paddy Power | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Spirituality | BALANCE | 1.15× | |
| Tradition | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.86× |
Viral video has an estimated audience of 9,603,928 people in United Kingdom, concentrated in England and Greater London.
51.6% of Viral video fans are female, 48.4% are male, with an average age of 42.5 years.
Viral video fans show strongest brand affinity for Video hosting service (3.17×), Humour (1.55×), and Laughter (1.78×) over the country average.
Viral video fans in United Kingdom are most concentrated in England (reach ~7M), Greater London (reach ~3.5M), and North West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Viral video itself, the audience over-indexes on Humour (1.55×), Laughter (1.78×), Joke (1.76×), and Paddy Power (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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