Viral video Audience in United Kingdom
Viral video has an estimated audience of 9,603,928 people in United Kingdom. 51.6% are female, 48.4% are male, average age 42.5. Top regions: England, Greater London, North West. Top brand affinities: Video hosting service, Friends, Humour, Laughter, Joke.
The average Viral video fan in United Kingdom is 42.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Video hosting service, Friends, Humour, with strongest over-indexing on Video hosting service (3.17× the country average). Demographically, the Viral video audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Viral video fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 42.5 |
| Estimated audience size | 9,603,928 |
Audience persona
The typical Viral video fan in United Kingdom is balanced, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Video hosting service.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,202,947 | 1.67× |
| Greater London | 3,630,641 | 2.9× |
| North West | 1,266,093 | 1.23× |
| South East | 889,721 | 0.69× |
| Scotland | 713,606 | 0.83× |
| East of England | 621,220 | 0.71× |
| South West | 573,915 | 0.73× |
| Yorkshire and the Humber | 495,221 | 0.64× |
| East Midlands | 456,248 | 0.67× |
| Wales | 419,092 | 0.76× |
| West Midlands | 328,940 | 0.8× |
| North East | 233,561 | 0.63× |
| Northern Ireland | 218,832 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video hosting service | 3.17× | Technology & Electronics |
| Friends | 1.84× | Movies & TV |
| Humour | 1.55× | Literature |
| Laughter | 1.78× | Movies & TV |
| Joke | 1.76× | Literature |
| Paddy Power | 1.51× | Games |
| Stand-up comedy | 1.54× | Movies & TV |
| Mobile game | 1.63× | Games |
| Internet meme | 1.72× | Internet & Social Media |
| Katie Price | 1.57× | Fashion & Accessoires |
| Ultimate Fighting Championship | 1.63× | Sports |
| Betfair | 1.58× | Games |
| Snapchat | 1.53× | Internet & Social Media |
| Comedian | 1.58× | Movies & TV |
| Funny Videos | 2.63× | Internet & Social Media |
| Radio broadcasting | 1.57× | Music & Radio |
| The Time | 1.73× | Music & Radio |
| Online newspaper | 1.52× | News |
| Magic (illusion) | 1.54× | Kids & Family |
| Viral marketing | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.14 |
| Extroversion | THRILL | 1.09 |
| Social Media Usage | JOY | 1.04 |
| Convenience Orientation | PREMIUM | 1.01 |
| Luxury Orientation | PREMIUM | 0.99 |
| Spirituality | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
See Viral video audiences in other countries
More Content type audiences in United Kingdom
- Instant messaging (11,905,970)
- Meme (10,299,404)
- Internet meme (7,610,565)
- Internet celebrity (4,341,322)
- Funny Videos (2,563,146)
Frequently asked questions
How many fans does Viral video have in United Kingdom?
Viral video has an estimated audience of 9,603,928 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Viral video fans?
51.6% of Viral video fans are female, 48.4% are male, with an average age of 42.5 years.
Which brands do Viral video fans like most?
Viral video fans show strongest brand affinity for Video hosting service (3.17×), Friends (1.84×), and Humour (1.55×) over the country average.
Where do Viral video fans live in United Kingdom?
Viral video fans in United Kingdom are most concentrated in England (reach 7,202,947), Greater London (reach 3,630,641), and North West (reach 1,266,093). These three regions account for the largest share of the active audience.
What other brands do Viral video fans also like?
Beyond Viral video itself, the audience over-indexes on Friends (1.84×), Humour (1.55×), Laughter (1.78×), and Joke (1.76×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.