A data profile of the people who buy, follow and care about Viral marketing in United Kingdom — modelled from more than twelve digital signal sources. Viral marketing has an estimated audience of 4,632,072 people in United Kingdom.
The average Viral marketing fan in United Kingdom is 40.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Christina Ricci, Hobby, with strongest over-indexing on Wikipedia (3.94× the country average).
Demographically, the Viral marketing audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Viral marketing fan in United Kingdom is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Viral marketing profile in United Kingdom.
50.8% are female, 49.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 40.9 |
| Estimated audience size | 4,632,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Viral marketing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.1% |
| India | 9.3% |
| Indonesia | 5.3% |
Where the Viral marketing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.30× | |
| 02 | West Midlands | ~200K | 1.12× | |
| 03 | East of England | ~500K | 1.09× | |
| 04 | South East | ~600K | 1.03× | |
| 05 | Northern Ireland | ~100K | 1.03× | |
| 06 | Yorkshire and the Humber | ~400K | 1.00× | |
| 07 | North East | ~200K | 1.00× | |
| 08 | South West | ~400K | 0.99× | |
| 09 | East Midlands | ~300K | 0.99× | |
| 10 | Wales | ~300K | 0.98× | |
| 11 | Scotland | ~400K | 0.92× | |
| 12 | North West | ~400K | 0.90× |
The strongest cross-interests of the Viral marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 11.47× | ||
| 02 | Alexandra Daddario | Movies & TV | 4.73× | ||
| 03 | Wikipedia | Internet & Social Media | 3.94× | ||
| 04 | Country rap | Music & Radio | 3.90× | ||
| 05 | Sketch comedy | Movies & TV | 3.81× | ||
| 06 | Satire | Literature | 3.16× | ||
| 07 | Adoption | Kids & Family | 3.06× | ||
| 08 | Betfair | Games | 3.02× | ||
| 09 | Margot Robbie | Movies & TV | 2.93× | ||
| 10 | Esso | Cars & Mobility | 2.52× | ||
| 11 | William Hill (bookmaker) | Games | 2.44× | ||
| 12 | Risk management | Business & Career | 2.41× | ||
| 13 | Hobby | Home & Garden | 2.24× | ||
| 14 | Refrigerator | Home & Garden | 2.06× | ||
| 15 | Viral video | Internet & Social Media | 1.87× | ||
| 16 | Distilled beverage | Food & Beverages | 1.85× | ||
| 17 | Internet & Social Media | 1.81× | |||
| 18 | Aldi | Shopping | 1.59× | ||
| 19 | Politics | Politics & Society | 1.56× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.25× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Sustainability | BALANCE | 0.75× |
Viral marketing has an estimated audience of 4,632,072 people in United Kingdom, concentrated in England and South East.
50.8% of Viral marketing fans are female, 49.2% are male, with an average age of 40.9 years.
Viral marketing fans show strongest brand affinity for Wikipedia (3.94×), Christina Ricci (11.47×), and Hobby (2.24×) over the country average.
Viral marketing fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Viral marketing itself, the audience over-indexes on Christina Ricci (11.47×), Hobby (2.24×), Betfair (3.02×), and William Hill (bookmaker) (2.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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