A data profile of the people who buy, follow and care about Viral marketing in Brazil — modelled from more than twelve digital signal sources. Viral marketing has an estimated audience of 4,456,582 people in Brazil.
Viral marketing has an estimated audience of 4,456,582 people in Brazil. 56.4% are female, 43.6% are male, average age 37.4. Top brand affinities: Trello, Esporte Clube Bahia, Evernote, Breakfast television, Public transport.
Top brand affinities include Trello, Esporte Clube Bahia, Evernote, with strongest over-indexing on Trello (5.94× the country average).
Demographically, the Viral marketing audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Viral marketing fan in Brazil is more female, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Trello.
The key figures that characterise the Viral marketing profile in Brazil.
56.4% are female, 43.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 37.4 |
| Estimated audience size | 4,456,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Viral marketing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.1% |
| India | 9.3% |
| Indonesia | 5.3% |
The strongest cross-interests of the Viral marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evernote | Internet & Social Media | 22.59× | ||
| 02 | Breakfast television | Movies & TV | 6.53× | ||
| 03 | Domestika | Arts & Culture | 6.22× | ||
| 04 | Trello | Internet & Social Media | 5.94× | ||
| 05 | Sporting Clube de Portugal | Sports | 4.61× | ||
| 06 | Internet celebrity | Internet & Social Media | 3.33× | ||
| 07 | Leonardo DiCaprio | Movies & TV | 2.82× | ||
| 08 | Esporte Clube Bahia | Sports | 2.75× | ||
| 09 | Arnold Schwarzenegger | Movies & TV | 2.73× | ||
| 10 | Public transport | Cars & Mobility | 2.27× | ||
| 11 | Waxing | Beauty & Wellness | 2.27× | ||
| 12 | Brad Pitt | Movies & TV | 2.11× | ||
| 13 | Anne Hathaway | Movies & TV | 1.88× | ||
| 14 | Manchester United F.C. | Sports | 1.66× | ||
| 15 | GitHub | Internet & Social Media | 1.63× | ||
| 16 | Juventus F.C. | Sports | 1.59× | ||
| 17 | BTS | Music & Radio | 1.58× | ||
| 18 | Spanish language | Politics & Society | 1.57× | ||
| 19 | Bossa nova | Music & Radio | 1.57× | ||
| 20 | MSN | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.50× | |
| Community Orientation | OPEN | 1.73× | |
| Career Orientation | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.46× | |
| Mindfulness | BALANCE | 0.64× | |
| Luxury Orientation | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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