Viral marketing Audience in Germany
Viral marketing has an estimated audience of 1,943,121 people in Germany. 43.6% are female, 56.4% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Litter box, Progressive rock, Home Delivery, Urban Outfitters, Este, Veneto.
The average Viral marketing fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Litter box, Progressive rock, Home Delivery, with strongest over-indexing on Litter box (1.52× the country average). Demographically, the Viral marketing audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Viral marketing fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 36.3 |
| Estimated audience size | 1,943,121 |
Audience persona
The typical Viral marketing fan in Germany is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 408,312 | 0.96× |
| Baden-Württemberg | 400,156 | 1.51× |
| Bayern | 368,681 | 1.18× |
| Niedersachsen | 141,423 | 0.75× |
| Hessen | 134,417 | 0.91× |
| Rheinland-Pfalz | 87,518 | 0.9× |
| Berlin | 85,844 | 0.99× |
| Schleswig-Holstein | 68,142 | 0.98× |
| Sachsen | 65,076 | 0.68× |
| Hamburg | 39,459 | 0.9× |
| Thüringen | 39,389 | 0.8× |
| Brandenburg | 38,539 | 0.64× |
| Sachsen-Anhalt | 34,928 | 0.69× |
| Saarland | 33,446 | 1.4× |
| Bremen | 31,395 | 1.89× |
| Mecklenburg-Vorpommern | 30,719 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.52× | Pets & Animals |
| Progressive rock | 1.83× | Music & Radio |
| Home Delivery | 2.7× | Food & Beverages |
| Urban Outfitters | 1.55× | Shopping |
| Este, Veneto | 2.32× | Travel & Leisure |
| Snow White (Fables) | 2× | Literature |
| Israel | 1.66× | Travel & Leisure |
| JDSU | 2.38× | Business & Career |
| 3D printing | 1.56× | Technology & Electronics |
| Buying a House | 4.07× | Home & Garden |
| Nuts (film) | 2.83× | Movies & TV |
| Grinch | 1.53× | Movies & TV |
| Preacher (comics) | 4.17× | Literature |
| Carrie (novel) | 3.45× | Literature |
| Hostelworld | 3.5× | Travel & Leisure |
| Motion Picture Association of America | 4.39× | Movies & TV |
| Hà Tĩnh | 7.13× | Travel & Leisure |
| Gudrun Sjödén | 1.59× | Fashion & Accessoires |
| San Gil | 2.16× | Travel & Leisure |
| Buying and Selling Real Estate | 3.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Spirituality | BALANCE | 1.45 |
| Convenience Orientation | PREMIUM | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Extroversion | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| India | 9.3% |
| Indonesia | 5.3% |
See Viral marketing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Viral marketing have in Germany?
Viral marketing has an estimated audience of 1,943,121 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Viral marketing fans?
43.6% of Viral marketing fans are female, 56.4% are male, with an average age of 36.3 years.
Which brands do Viral marketing fans like most?
Viral marketing fans show strongest brand affinity for Litter box (1.52×), Progressive rock (1.83×), and Home Delivery (2.7×) over the country average.
Where do Viral marketing fans live in Germany?
Viral marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 408,312), Baden-Württemberg (reach 400,156), and Bayern (reach 368,681). These three regions account for the largest share of the active audience.
What other brands do Viral marketing fans also like?
Beyond Viral marketing itself, the audience over-indexes on Progressive rock (1.83×), Home Delivery (2.7×), Urban Outfitters (1.55×), and Este, Veneto (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viral marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.