A data profile of the people who buy, follow and care about Leonardo DiCaprio in Brazil — modelled from more than twelve digital signal sources. Leonardo DiCaprio has an estimated audience of 3,645,033 people in Brazil.
The average Leonardo DiCaprio fan in Brazil is 38.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Sharon Tate, Billy Zane, Goodfellas, with strongest over-indexing on Sharon Tate (71.69× the country average).
Demographically, the Leonardo DiCaprio audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Leonardo DiCaprio fan in Brazil is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Sharon Tate.
The key figures that characterise the Leonardo DiCaprio profile in Brazil.
49.2% are female, 50.8% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 38.3 |
| Estimated audience size | 3,645,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Leonardo DiCaprio audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.0% |
| Brazil | 7.6% |
| Germany | 6.1% |
Where the Leonardo DiCaprio audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~300K | 1.17× | |
| 02 | Pernambuco | ~200K | 1.15× | |
| 03 | Federal District | ~70K | 1.15× | |
| 04 | São Paulo | ~1M | 1.09× | |
| 05 | Amapá | ~10K | 1.08× | |
| 06 | Santa Catarina | ~200K | 1.07× | |
| 07 | Goiás | ~100K | 1.05× | |
| 08 | Amazonas | ~70K | 1.05× | |
| 09 | Minas Gerais | ~400K | 1.04× | |
| 10 | Pará | ~100K | 1.04× | |
| 11 | Mato Grosso do Sul | ~60K | 1.04× | |
| 12 | Rio de Janeiro | ~300K | 1.01× | |
| 13 | Rio Grande do Norte | ~60K | 1.01× | |
| 14 | Alagoas | ~50K | 1.01× | |
| 15 | Ceará | ~200K | 1.00× | |
| 16 | Paraíba | ~70K | 0.98× | |
| 17 | Sergipe | ~40K | 0.98× | |
| 18 | Paraná | ~200K | 0.97× | |
| 19 | Roraima | ~10K | 0.97× | |
| 20 | Maranhão | ~90K | 0.95× | |
| 21 | Piauí | ~50K | 0.95× | |
| 22 | Bahia | ~200K | 0.94× | |
| 23 | Espírito Santo | ~70K | 0.93× | |
| 24 | Acre | ~10K | 0.90× | |
| 25 | Rondônia | ~30K | 0.89× | |
| 26 | Mato Grosso | ~60K | 0.81× | |
| 27 | Tocantins | ~20K | 0.81× |
The strongest cross-interests of the Leonardo DiCaprio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Billy Zane | Movies & TV | 132.33× | ||
| 02 | Anguilla | Travel & Leisure | 110.50× | ||
| 03 | Sharon Tate | Fashion & Accessoires | 71.69× | ||
| 04 | Goodfellas | Movies & TV | 68.59× | ||
| 05 | The Revenant (2015 film) | Movies & TV | 48.45× | ||
| 06 | Chiwetel Ejiofor | Movies & TV | 30.25× | ||
| 07 | Aya Cash | Movies & TV | 30.24× | ||
| 08 | Mr. Bean (animated TV series) | Movies & TV | 16.50× | ||
| 09 | Superman (TV series) | Movies & TV | 13.61× | ||
| 10 | Elliot Page | Movies & TV | 13.47× | ||
| 11 | The Sopranos | Movies & TV | 13.22× | ||
| 12 | Titanic (1997 film) | Movies & TV | 11.63× | ||
| 13 | Supergirl | Movies & TV | 10.00× | ||
| 14 | Winona Ryder | Movies & TV | 9.60× | ||
| 15 | Beetlejuice | Movies & TV | 7.94× | ||
| 16 | Brad Pitt | Movies & TV | 7.93× | ||
| 17 | Globo.com | News | 6.96× | ||
| 18 | Sofascore | Sports | 4.09× | ||
| 19 | Seleção Brasileira | Sports | 3.46× | ||
| 20 | Harry Potter | Movies & TV | 2.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.18× | |
| Early Adopter Mentality | POWER | 1.91× | |
| Individualism | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Indulgence | JOY | 0.93× |
Leonardo DiCaprio has an estimated audience of 3,645,033 people in Brazil, concentrated in São Paulo and Minas Gerais.
49.2% of Leonardo DiCaprio fans are female, 50.8% are male, with an average age of 38.3 years.
Leonardo DiCaprio fans show strongest brand affinity for Sharon Tate (71.69×), Billy Zane (132.33×), and Goodfellas (68.59×) over the country average.
Leonardo DiCaprio fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Leonardo DiCaprio itself, the audience over-indexes on Billy Zane (132.33×), Goodfellas (68.59×), Superman (TV series) (13.61×), and Anguilla (110.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Leonardo DiCaprio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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