A data profile of the people who buy, follow and care about Globo.com in Brazil — modelled from more than twelve digital signal sources. Globo.com has an estimated audience of 5,702,429 people in Brazil.
Globo.com has an estimated audience of 5,702,429 people in Brazil. 51.0% are female, 49.0% are male, average age 31.3. Top brand affinities: Leonardo DiCaprio, Reddit, Tom Cruise, Gigi Hadid, Employment website.
Top brand affinities include Leonardo DiCaprio, Reddit, Tom Cruise, with strongest over-indexing on Leonardo DiCaprio (6.96× the country average).
Demographically, the Globo.com audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Travelling, Career Orientation.
The typical Globo.com fan in Brazil is balanced, around 31.3 years old, with strong Travelling tendencies and a notable affinity for Leonardo DiCaprio.
The key figures that characterise the Globo.com profile in Brazil.
51.0% are female, 49.0% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 31.3 |
| Estimated audience size | 5,702,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Globo.com audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 65.4% |
| United States | 6.2% |
| Portugal | 4.7% |
The strongest cross-interests of the Globo.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gigi Hadid | Fashion & Accessoires | 17.05× | ||
| 02 | Will Ferrell | Movies & TV | 17.05× | ||
| 03 | Travel insurance | Travel & Leisure | 9.95× | ||
| 04 | Employment website | Business & Career | 8.53× | ||
| 05 | Leonardo DiCaprio | Movies & TV | 6.96× | ||
| 06 | Chris Pratt | Movies & TV | 6.73× | ||
| 07 | Beach soccer | Sports | 6.22× | ||
| 08 | Bedroom furniture | Home & Garden | 6.19× | ||
| 09 | Comedy club | Movies & TV | 5.97× | ||
| 10 | Tom Cruise | Movies & TV | 5.68× | ||
| 11 | Career development | Business & Career | 5.68× | ||
| 12 | Hardware store | Home & Garden | 5.51× | ||
| 13 | A.S. Roma | Sports | 4.97× | ||
| 14 | Internet & Social Media | 4.90× | |||
| 15 | Ligue 1 | Sports | 4.83× | ||
| 16 | Film festival | Movies & TV | 4.37× | ||
| 17 | Arsenal F.C. | Sports | 3.41× | ||
| 18 | Internet & Social Media | 1.79× | |||
| 19 | Pop music | Music & Radio | 1.79× | ||
| 20 | Rock music | Music & Radio | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 4.24× | |
| Career Orientation | POWER | 4.21× | |
| Early Adopter Mentality | POWER | 2.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| Creativity | OPEN | 0.54× | |
| Extroversion | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Globo.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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